1. DIRECT AND ONLINE MARKETING
SUBMITTED TO:
MR SHANTANU GHOSH
PRESENTED BY:
SAHIL DUDEJA
CUN 110551023
MBA 1st YEAR
CHITKARA UNIVERSITY

3. ABBOTT
It is an American-based global, diversified (multi-
division) pharmaceuticals and health care
products company.
It has 90,000 employees and operates in over 130
countries.
The company headquarters are in Abbott
Park, North Chicago, Illinois.
The company was founded by Chicago
physician, Dr. Wallace Calvin Abbott in 1888.
In 2010, Abbott had over $35 billion in revenue

4. ABBATT PRODUCT LINE
ANIMAL HEALTH
DIAGNOSTIC
NUTRITION

5. ANIMAL HEALTH PRODUCTS
1) Sevoflo (sevoflurane)
2) CliniCare
3) AlphaTRAK

6. SEVOFLO-KEYWORDS
• abbott park
• abbott laboratories product
• abbott labs products
• abbott sevoflo
• abbott sevoflurane

7. CLINICARE-KEYWORDS
• abbott lab products
• abbott clinicare
• abbott animal
• abbott care
• abbott clinic

8. AlphaTRAK-KEYWORDS
• abbott alpha
• abbott alphatrak
• abbott labs
• alpha TRAk
• abbott alpha TRAK
I have used these keywords because they are
offently used

9. DIAGNOSTIC PRODUCTS
1) ABBOTT PRISM
2) CELL-DYN
3) FREESTYLE

10. ABBOTT PRISM-KEYWORDS
• abbott diagnostics
• abbott prism
• abbott promise for life
• abbott lab diagnostics
• abbott moleculars diagnostics

11. CELL-DYN KEYWORDS
• Cell Dyn
• Cell dyn 1800
• Cell dyn 3500
• abbott cell dyn 3200
• abbott cell dyn 1800
• abbott cell dyn 3700

12. FREESTYLE-KEYWORDS
• FREESTYLE METER
• FREESTYLE LITE METER
• FREESTYLE FLASH
• ABBOTT FREESTYLE NAVIGATOR
• ABBOTT GLUCOMETER
I have used these keywords because
They have high cpc.

13. NUTRITION PRODUCTS
1) AIIMENTUM
2) ENSURE
3) ISOMIL

14. AIIMENTATION-KEYWORDS
• ABBOTT SIMALAC
• ABBOTT SIMULAC
• ABBOTT INFANT FORMULA
• ABBOTT BABY FORMULAS
• HYPOALLERGENIC FORMULA
• BABY FORMULA BRANDS

15. ENSURE-KEYWORDS
• ABBOTT ENSURE PLUS
• ABBOTT TUBE FEEDING
• ABBOTT ENSURE
• ABBOTT PROMISE FOR LIFE
• ABBOTT NUTRITION PRODUCTS

16. ISOMIL-KEYWORDS
• ENFAMIL PROSOBEE
• ENFAMIL FORMULA
• FREE BABY FORMULA
LOW IRON BABY FORMULA
• SOY BABY FORMULA
I have found these keywords used
frequently .

17. THANK YOU