1. GINI & JONY
BRAND EXTENSION
FOR INFANTS &
TODDLERS
SAHIL AGARWAL

2. INTRODUCTION

3. GINI & JONY IS AN INDIAN KIDS FASHION BRAND
 FOUNDED BY THE LAKHANI BROTHERS
FOUNDED IN 1980
THE BRAND SELLS APPAREL THROUGH A MIX OF COMPANY –
OWNED AND FRANCHISE OUTLETS
CURRENTLY PRESENT IN 79 CITIES
277 EXCLUSIVE BRAND OUTLETS AND OTHER LARGE FORMAT
MULTI-BRAND STORES LIKE SHOPPERS STOP, LIFESTYLE,
PANTALOONS ETC.

4. MERCHANDISE
MIX

5. NOVELTIES
BOYS- SWEATERS, CARDIGANS &
DUNGAREE
GIRLS-SWEATERS, CARDIGANS &
ROMPERS
ACCESSORIES
BOYS- HATS, MITTONS & BOOTS
GIRLS- HATS, MITTONS & BOOTS
CORE
BOYS- BEDDING POCKET & COCOON WRAP
GIRLS- BEDDING POCKET & COCOON WRAP

6. NOVELTIES
TARGET MARKET: PREMIUM CUSTOMERS
PRICE POINTS:
MANUFACTURING COST: 260
RETAIL COST: 1,300

7. accessories
TARGET MARKET: MIDDLE TO UPPER CLASS
CUSTOMERS
PRICE POINTS:
MANUFACTURING COST: 183
RETAIL COST: 915

8. core
TARGET MARKET: MIDDLE CLASS
CUSTOMERS
PRICE POINTS:
MANUFACTURING COST: 375
RETAIL COST: 1,875

9. THE STATE,
PUNJAB

10. High purchasing power. Punjab has the highest
per capita income in India.
Second largest producer and blended yarn, third
largest producer of mill made hosiery and
sweater fabrics.
Strong infrastructure including transportation
and telecommunication with international
linking.
Availability of abundant ,stable and cheap power
and water supply.
Fully Developed export house.
WHY IN LUDHIANA, PUNJAB?

11. OUR LOCATION

12. LOCALITY SWOT
ANALYSIS

13. STRENGHTS WEAKNESSES OPPORTUNITIES THREATS
Placed in the Outskirts,
away from city
congestion, good
approachability ie Main
Road.
Distance from City is
little far
Strategic Location, Easy
Labor Available from the
sight.
Self- Contained Running
operations
100% power back-up for
common areas.
Need to foster basic
amenities.
Ultra-modern, high-
quality community living.
Competition from other
established business
parks.
Peaceful and Pollution
free environment.
Export base not so
developed
Provides employment to
semi-literates and lower
sections of the society.
Industry Clusters.

14. SUPPLY CHAIN MANAGMENT

15. EASY TRANSPORT WITH EASY APPROCHABILITY

16. Plant
layout

20. LEAN MANUFACTURING
Lean Manufacturing or lean production Is a systematic process with
focus on activities that consume resources without adding any value
in design,manufacturing,distribution and customer service processes.
ORIGIN OF LEAN MANUFACTURING CONCEPT
Lean Manufacturing is a management philosophy derived
mostly from the Toyota Production System (TPS).
TPS is renowned for its focus on reduction of the “Seven
Wastes” to improve overall customer value.

21. 7
“Types of waste”
T
I
O
W
M
M
D
O
RANSPORTATION
NVENTORY
OTION
I
N
D

22. CSR PRACTISES FOLLOWED
• Health & Safety to Labors
• Pollution Free Environment
• Providing Training Programmes
• Women Empowerment