Your 2012 Technology To Do List

2012 Technology To Do List
Stefanie A. Hahn
www.StefanieHahn.net
#TP11 @sahahn

Challenge Yourself in 2012
Will this year be the year you embrace the
cloud? Break-up with your BlackBerry? Actually
back-up your system?

Will you make your sites mobile-friendly?
Engage in a meaningful way on Facebook and
Twitter? Do video better?

Will you take your technology to the next level?
Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Get Excited About the Possibilities
Today my goal is to excite and challenge you.

I want you to be great! I want you to try or
re-try and do these things better than ever
before.


7 Things – Easy Peasy

YOUR 2012 TO DO LIST


The List (The Challenge)
1. Go paperless
2. Be mobile-friendly
3. Get engaged
4. Stop paying for that …
5. Kill it with video! (in a good way)
6. Have a crash plan
7. Handle your reputation matters


Embrace the Cloud

GO PAPER-LESS


Google Docs
Hands down the fastest and easiest way to
cut some paper out of your life right away! I
use Google Docs for everything – personal,
YPN, company, all of it – with easy upload
and creation, live collaboration and simple
sharing … this FREE tool is a must in 2012.


Google Docs


Cam Scanner App
The Cam Scanner app (Android & Apple) –
will let you digitize anything you can take a
photo of … whiteboard, napkin, receipt,
business cards, etc.

- Capture the image
- Crop/adjust (automatically)
- Create a PDF
- Save to Dropbox, Box.net, Google Docs


Cam Scanner App


Electronic Signatures
Electronic Signatures are so much easier than running
around! Save paper, gas and time! Check out the
NAR whitepaper on e-signatures: bit.ly/nar_esign

Some of our forms programs have
built-in options (ZipForms > Digital
Ink) that charges a per transaction fee
(rather than a monthly fee).

http://www.docusign.com/industries/real-estate

Loading … loading … loading

BE MOBILE-FRIENDLY


A Few Stats
Today, in the U.S. over 90% of mobile phone
subscribers have an internet-ready phone.

Many mobile-web users (as many as 25%) rarely access
the internet any other way!
On Device Research via MobiThinking

More than 70% of smartphone users that see TV, press
or an online ad will do a mobile search for more
information.
Google/Kelsey


What Does it Mean to Be
Mobile Friendly?


Getting There
If you are not “in charge” of your own website, ASK
about a mobile option.

If you want to try this on your own …
http://www.google.com/gwt/n

Type in the URL to mobilize
Click Go


Getting There

Whoa! That’s a long link and
a bit of a hot mess. No
worries. Shorten that link
and share (try goo.gl)!


Goo.gl > Link Shortener

Paste your long URL into the box and click Shorten.
Your link will appear (shortened) just to the right. Get
more info just below that … and click on Details (in
yellow above) for all sorts of fun.

Goo.gl > Link Shortener
How much do
you love Google
right now???

This is what you
get when you
click “details”- a
QR code, click
counts, traffic
sources, visitor
profiles,
referrers … !!!

Ask for the Interaction

GET ENGAGED


Get Engaged
Please understand that NO ONE goes to
Facebook or Twitter (or any other SocNet
site) to see your listings.

NO ONE.

Why would they? They are on Facebook
because it’s fun and social and friendly and
NOT about your listings.


Rethink that Post


Rework that Tweet


Be Social
Social networking online is very similar to social
networking offline.

You must engage with others on these sites to be
front-of-mind when a Realtor is needed.

Engagement is interaction – asking for it on a post,
reaching out and saying hello or happy birthday or
oh my gosh your baby/dog/boyfriend is so cute!


Facebook Edgerank
Facebook Edgerank is the algorithm that determines what
posts will show up in a users newsfeed. Each post is ranked
by affinity, weight and time.

Affinity – have you liked, commented or interacted on
Facebook with this user or biz page before?

Weight – how many (if any) likes and comments does the
post have? Hint: videos, photos & links carry more weight!

Time Decay – how long ago was the post made?


Engagement is Key
Engage and interact with people you don’t normally
see on Facebook.

Get OUT of your newsfeed and into your friend list.
Set a goal to engage 5 people each day.

Always respond to likes and comments on your posts.

Say HBD. No brainer.


Use the Free Stuff

STOP PAYING FOR THAT


Microsoft Office


A Website Without IDX
If you have a website without ALL of the local
listings available when I search … why would I use
it? You might get me there once, but chances are I
am not coming back.

Don’t bother paying for a website that only shows
your listings, your office listings or your company
listings.

You are a business within a business – make sure
you have all of the inventory available.


Use the FREE Versions of Apps
Evernote
Cam Scanner
Magic Plan (Apple)

Don’t assume that you need the bigger,
faster, prettier version until you’ve
tried the FREE version.


Creative Videos Can Make a Difference

VIDEO KILLS (IN A GOOD WAY)


Do Video Differently
Skip the virtual tour that is saved as a video file …
and definitely forgo the shaking house tour.

Get your sellers on video. Ask them 2 questions:

1. What do you love about this house?

2. What is your favorite thing about the
neighborhood?

Keep it under 2 minutes and post, post, post!!!

Do Video Better

For those that are willing …
get that client testimonial on
video. Powerful and fun!

For an awesome example of
video testimonials >
http://www.dreamtown.com
/testimonials


Video Tips

1. Invest in a tripod
2. Consider your background
3. Write out a script
4. Turn on every light and bring extra lights
5. Speak louder and slower than normal
6. Eyes to the camera
7. Keep it short!


Don’t be a Dummy

HAVE A CRASH PLAN


Decide What You Will Back-Up
Figure out what you cannot live without on your
devices. Docs? Photos? Contacts?

Think about the space you will need …

Spend a little cash.


For Example …


SugarSync

SugarSync works like your
own cloud server in the
sky! You can have multiple
devices – laptop, desktop,
tablet, phone backing up
and syncing to the cloud.

Share files with others,
back up mobile photos,
store your web archive and
keep contacts in one place!

CRASHPLAN+

This program is beautiful because it just works.
Sure I had to set things up initially, but it was a few
steps to greatness!!!


An External Hard Drive
An external hard drive can be part of your
plan, but definitely should not be all of your
plan. Use to back-up things that you don’t
need in the cloud.


Stop with the willy nilly profiles and manage it!

REPUTATION MATTERS


Step 1 – Find Yourself
Get over Googling
yourself. Do it. Often.

Set up Google Alerts for
your name, your name
misspelled, and
anything else you want
to track mentions of …
www.google.com/alerts


Step 2 – Take Charge
Once you know WHERE you are online, take
care to take charge …


Step 2 – Take Charge
Take the time to:

1. Login and update your profiles
2. Check out some of the new things you
can do on these sites
3. Put a reminder on your calendar to
check-in again


It’s Not You, It’s Me
If the site(s) isn’t working for you … like say a
Facebook Business Page that you haven’t
updated all year, please consider the break-
up!

You don’t have to use every site – use a few
REALLY well.


Step 3 – Embrace Agent Rankings
Agent rankings are not new and they are not
going away … so let’s just deal.

Find out what’s popular in your area … hint:
Google “real estate agent rankings” to find
the sites that are being used by consumers.


Step 3 – Embrace Agent Rankings
How do you embrace agent rankings?

Most of these sites offer a free profile where
you can claim your name and update your
information. Go … do that. Don’t wait to
hear that you’ve be praised (or not) by
someone else.

Consumers trust peer recommendations!


Go out there and be
BETTER in 2012!
Thank you so very
much for listening
today. Stefanie A. Hahn
stefanie@stefaniehahn.com
@sahahn

For the slides from, “Your 2012 To Do List” go to:
www.StefanieHahn.net


Your 2012 Technology To Do List

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