These are the slides from the Side Project Accelerator Micro-Workshop we ran in San Francisco on august 2016
Find our more on:
http://hackingui.com/sideprojects/
Plus, check out the free email course on how to write your first article here: http://hackingui.com/sideprojects/
1. If you don’t build your dream, someone else will
hire you to build theirs.
If you don’t build your dream, someone else will
hire you to build theirs. ”
– Tony A. Gaskins
“
2. The Side Project Accelerator
Micro-Workshop
David Tintner & Sagi Shrieber present:
10. The Side Project Accelerator by David Tintner & Sagi Shrieber
PHILOSOPHY
WRITING
PART 1
PART 2
11. The Side Project Accelerator by David Tintner & Sagi Shrieber
PHILOSOPHY
PART 1/2
12. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
The Side Project Life Style
13. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Freedom
14. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Audience-Driven
Product Development
15. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
16. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Time = Money
Time = Audience
17. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Am I perceived as a giver or a taker?
Did I give my audience real value,
before I tried to take something
from them?
01
02
18. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Put yourself out there
19. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Get in front of people’s faces
consistentl
20. The Side Project Accelerator by David Tintner & Sagi Shrieber
Obscurity
ENEMY
is your
Grant Cardone, The 10x Rule
21. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Kick fear in the ass
Decide on a format
Set a routine
Get yourself in front of people’s faces
22. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
BE YOURSELF.
BE AUTHENTIC.
23. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Finding the time
24. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
It’s all about
SETTING EXPECTATIONS
25. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Always w!k on
26. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Summing Up
27. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
01
02
03
04
05
Summing
up
Always work towards your freedom, and make your decisions
based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I
a giver or a taker?
Decide on a format for your content, set up your routines and
get yourself out there. Being a thought leader is mandatory for
your side project’s success
Work on setting expectations and on perfecting “The Switch”
28. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
01
02
03
04
05
Summing
up
Always work towards your freedom, and make your decisions
based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I
a giver or a taker?
Decide on a format for your content, set up your routines and
get yourself out there. Being a thought leader is mandatory for
your side project’s success
Work on setting expectations and on perfecting “The Switch”
29. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
01
02
03
04
05
Summing
up
Always work towards your freedom, and make your decisions
based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I
a giver or a taker?
Decide on a format for your content, set up your routines and
get yourself out there. Being a thought leader is mandatory for
your side project’s success
Work on setting expectations and on perfecting “The Switch”
30. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
01
02
03
04
05
Summing
up
Always work towards your freedom, and make your decisions
based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I
a giver or a taker?
Decide on a format for your content, set up your routines and
get yourself out there. Being a thought leader is mandatory for
your side project’s success
Work on setting expectations and on perfecting “The Switch”
31. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Always work towards your freedom, and make your decisions
based on achieving that freedom
We are going to practice audience-driven product development
With every piece of content that you put out, ask yourself, am I
a giver or a taker?
Decide on a format for your content, set up your routines and
get yourself out there. Being a thought leader is mandatory for
your side project’s success
Work on setting expectations and on perfecting “The Switch”
01
02
03
04
05
Summing
up
32. The Side Project Accelerator by David Tintner & Sagi Shrieber
WRITING
PART 2/2
33. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Finding your idea
34. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
What are you most
about?
passionate
35. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
1000
You need only
true fans
The Side Project Accelerator by David Tintner & Sagi Shrieber
36. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Exercise #1
5 minutes
37. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Write down the things that most excite you.
What are you most interested in at work?
What was the last new thing you learned?
What do you most want to learn about?
Exercise #1
5 minutes
38. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
What should I write about today?
39. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Dotted Line Principle
The
40. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Dotted Line Principle
The
Scribbled 2Pac - Hip Hop poster on Etsy
41. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Exercise #2
5 minutes
42. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
What is the one thing that I know today about this passion that I
wish someone told me earlier?
What do I want to study about this passion? Is there something
that I want to find out for myself?
What is the smallest, most simple thing that I know about this
that can give my readers 80% of the value I want to provide?
Exercise #2
5 minutes
43. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Exercise #2
Prioritize
44. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Let’s get down with writing!
45. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The Writing workflow that
we found most effective
46. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stage
writing
workflow
Write bullets to map out your article01
47. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
01
02
48. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
01
02
03
49. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
01
02
03
04
50. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
01
02
03
04
05
51. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
01
02
03
04
05
06
52. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
Then promote your post
01
02
03
04
05
06
07
53. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
5 minute drill / over time / while at work
#1 - Map it out with Bullets
54. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Exercise #3
5 minutes
55. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 1/2: THE PHILOSOPHY
Be in the mentality of a “Braindump” and don’t over think!
Write just bullets, nothing more than that. 1 word to 2 sentences each
The bullets should be IN NO PARTICULAR ORDER
You can also add sub-bullets. Again - in no particular order
Exercise #3
5 minutes
56. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
#2 - Turn your bullets into
paragraphs
Where to go from here:
57. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Elevate your search quality by giving VALUE with your content!
Don’t bother with SEO!
58. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
“how may I help?”
The
approach
59. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
60. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
EmotionCreate
61. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING