1.
Sagefrog Marketing Group has conducted this marketing mix survey for ten years.
The purpose of the survey is to provide a planning tool to help marketing professionals
optimize their results and return-on-investment.
One hundred marketing and management professionals participated in our survey.
Manufacturing & Distribution
Software & Technology
Healthcare & Life Sciences
Business & Professional Services
Other
27%
23% 20%
14%
16%
© 2017 Sagefrog Marketing Group, LLC. Slide 2

2.
About Half of Businesses
Don’t Have A Formal Marketing Plan
45%Yes, has a plan
55%Does not have a plan
© 2017 Sagefrog Marketing Group, LLC. Slide 3

3.
About Half Outsource Marketing
48%In-House
52%Outsource & Both
© 2017 Sagefrog Marketing Group, LLC. Slide 4

4.
Most Outsourced Marketing is Project-Based
49%Project
27%Both
24%Retainer
© 2017 Sagefrog Marketing Group, LLC. Slide 5

5.
© 2017 Sagefrog Marketing Group, LLC. Slide 6
Percent of Revenue
Companies Spend on Marketing
Greater
than 15%
Less
than 1%
15%
0% 5% 10% 15% 20% 25% 30% 35%
10%
5%
1%
9%
11%
14%
34%
18%
14%

6.
Website Development
Digital Marketing
Tradeshows and Events
Email Marketing
Traditional Advertising (Print)
TopAreas of Marketing Spend
Include Digital Channels
© 2017 Sagefrog Marketing Group, LLC. Slide 7

7.
Top Sales Lead Sources
Most Leads
Least Leads
Referrals
Email Marketing
Tradeshow Events
SEO
Social Media Marketing
Traditional Advertising (Print)
Pay Per Click
Public Relations
Programmatic
Telemarketing
Direct Mail
© 2017 Sagefrog Marketing Group, LLC. Slide 8

8.
Digital Channels Provide the Best ROI
Online Marketing
Tradeshows and Events
Email Marketing
Public Relations
Traditional Advertising (Print)
Telemarketing
Direct Mail
Highest ROI
Lowest ROI
© 2017 Sagefrog Marketing Group, LLC. Slide 9

9.
­­MarketingTactics
Digital Marketing Channels Remain the Most Popular
website
emailmarketing
socialmedia
searchengineoptimization
pressreleases
tradeshows
whitepapers
directmarketing
printadvertising
searchenginemarketing(PPC)
webinars
seminars
onlineadvertising(CPM)
other
telemarketing
books/ebooks
86% 73% 64% 50% 48% 48% 36% 34% 34% 27% 27% 23% 23% 16% 16% 14%
© 2017 Sagefrog Marketing Group, LLC. Slide 10

10.
Popularity of Social MediaTactics
Networks and blogs used most
LinkedIn
Facebook
Twitter
Blog
Youtube
DoNotUseSocial
Instagram
Vimeo
Slideshare
Pinterest
Snapchat80% 55% 45% 23% 16% 14% 11% 9% 7% 7% 2%
© 2017 Sagefrog Marketing Group, LLC. Slide 11

11.
HalfThink Social Media is Important
Very Important 9%
Important 27%
Somewhat Important 14%
Neutral (no opinion) 36%
Unimportant 14%
50%
© 2017 Sagefrog Marketing Group, LLC. Slide 12

12.
Most Spend 3 Hours or Less Per Week
on Social Media
41%
10+
Hours
7-9
Hours
4-6
Hours
1-3
Hours
Less than
1 Hour
7%
0%
27% 25%
SocialMediaUsage
66%
© 2017 Sagefrog Marketing Group, LLC. Slide 13

13.
43% Plan to Increase Their
Marketing Budget
43%Increase
50%Stay the Same
7%Decrease
© 2017 Sagefrog Marketing Group, LLC. Slide 14

14.
Sagefrog Marketing Group, LLC is a full-service B2B marketing agency that specializes in
healthcare, technology and business services. Founded in 2002, with offices in Doylestown,
PA and Princeton, NJ, our capabilities include branding, digital, public relations & social,
traditional and integrated marketing.
Contact us and we will leap into action!
www.sagefrog.com • (215) 230.9024 •
About Sagefrog Marketing Group
success@sagefrog.com
All Rights Reserved © 2017 Sagefrog Marketing Group, LLC. Slide 15