Unt 2014 everything i wish i had known about online marketing in college2

1. EVERYTHING I WISH I LEARNED ABOUT ONLINE MARKETING IN COLLEGE Cassie Roberts|Partnership & Marketing Director| Saffire Events
2. I’ll send this to you.
3. No, I’m not THAT old.
4. AGENDA • GOOGLE • SOCIAL MEDIA • EMAIL • LIFE-CHANGING MOBILE & WEB TOOLS
5. CLASS POLL How many of you can’t remember a time when home computers and the Internet didn’t exist?
6. SECOND CLASS POLL How many of you plan to seek out a job in a technology field? • Web programmer • Front-end HTML developer • Graphic Designer • Other
7. YOU ARE ALL GETTING JOBS IN TECHNOLOGY!
8. WITH GREAT POWER COMES GREAT RESPONSIBILITY
9. AGENDA • GOOGLE • SOCIAL MEDIA • EMAIL • LIFE-CHANGING MOBILE & WEB TOOLS
10. JUST GOOGLE IT.
11. SEEMS LIKE A NO BRAINER, RIGHT?
12. TRUE STORIES • THE UNEDUCATED- Those who don’t know anything about our company. • THE LOST- Those who don’t really know what job they’re applying for • THE CONFUSED- Those who think we manage events
13. Homepage w/description
14. IF YOU DON’T KNOW, LOOK IT UP (And the beauty is, it’s easy!) We ALWAYS ask: 1. Tell me a little bit about your impression of our company. 2. What do you like about Saffire Events that makes you want to work here? 3. Do you have any suggestions for us from what you know?
15. GOOGLE SMARTER SEARCH EXCAT PHRASES
16. GOOGLE SMARTER SEARCH FOR ONE THING OR ANOTHER
17. GOOGLE SMARTER SEARCH (WITHOUT) CERTAIN WORDS
18. GOOGLE SMARTER SEARCH WITHIN ONE WEBSITE
19. GOOGLE SMARTER SEARCH FOR ALL WORDS SOMEWHERE ON THE SITE
20. GOOGLE SMARTER SEARCH RELATED SITES TO ONE YOU KNOW
21. GOOGLE SMARTER TRACK PACKAGES & FLIGHTS
22. GOOGLE GOGGLES GOOGLE GLASS A LITTLE TOO RICH FOR YOUR BLOOD?
23. GOOGLE TRENDS WWW.GOOGLE.COM/TRENDS
24. BE A GOOGLE STALKER. (Lucky for you, I’m the best in the business. )
25. GET EDUCATED KNOW MORE ABOUT YOUR INTERVIEWER THAN THEY KNOW ABOUT YOU Look them up on: • Google – Focus on their Facebook page, blogs (Use search tips!) • Images – Sometimes just knowing what they look like will make you more comfortable. • LinkedIn – Know their employment history & see if you have any connections in common
26. USE WHAT YOU’VE LEARNED AFTER YOU GET A JOB TOO
27. GOOGLE YOURSELF.
28. SOCIAL MEDIA (It’s does WAY more than help you procrastinate studying.)
29. FACEBOOK IS KING BUT YOU MAY HAVE HEARD… Free Facebook is Dwindling.
30. THE OLD WORLD
31. THE NEW WORLD Last September, Facebook made a change to its algorithm, drastically reducing the reach of business posts. Last December, they did it again. Now an estimated only 3% of business followers will see company posts if you don’t advertise.
32. USER EXPERIENCE WHY? & CA$H
33. ADVANTAGES OF ADVERTISING • Greater reach- more than just your followers! • Greater targeting • Protection against wasting money • Ads won’t run if people don’t click
34. ADS MANAGER www.facebook.com/advertising
35. STEP 1: SET OBJECTIVE Think about your goal and the type of post you’re advertising.
36. OBJECTIVE
37. STEP 2: SELECT AD PLACEMENT Where do you want your ad to show up?
38. STEP 3: DEFINE YOUR AUDIENCE A more targeted audience means more engagement.
39. STEP 4: SET YOUR BUDGET This can be done by day or overall.
40. STEP 5: WATCH FOR RESULTS
41. YOU CAN TEST WHAT WORKS BEST!
42. FACEBOOK ADS It has never been cheaper or easier to see what gets results.
43. THEN APPLY EVERYWHERE!
44. PUT IT HERE
45. …AND HERE
46. Facebook CONTESTS
47. THE DOS & DON’TS DO • Collect entries by Comments & Likes • Collect entries by having users message you • Utilize Comments/Likes as a voting mechanism DON’T • Place contests on personal Facebook timeline • Require people to tag themselves in promotions • Use more than 20% text on your images
48. GET INTERACTIEOXNASMPLE
49. PROMOTE DEALS THAT ARE ONLY AVAILABLE ON SITE
50. EXAMPLE
51. A GOOD RULE OF THUMB Create a sense of urgency • Set a deadline • Use a countdown • Make it holiday-specific
52. VS.
53. POSTS THAT GIVE AWAY NOTHING
54. EXAMPLE
55. WARNING: Facebook marketing is going to CHANGE AGAIN.
56. WHAT’S AFTER FACEBOOK?
57. INSTAGRAM
58. 10% of photos EVER TAKEN Were taken in the last 12 months.
59. Instragram TRENDS YOUNGER
60. LINKEDIN • LinkedIn is the online version of your resume. • Added benefit: Allows endorsements & recommendations so people viewing your resume can see other people who like you.
61. LINKED IN BLOGS Anyone can be a professional author on LinkedIn! • Will roll out publishing rights to everyone shortly • Write content relevant to your industry or line of work CONFESSION TIME
62. HOW TO LI BLOG
63. ADD A LI COVER PHOTO
64. EMAIL IS NOT DEAD
65. Top Revenue Generator Most Cost-Effective Fastest Results
66. MULTI-SCREEN MARKETING
67. WHAT LEADS TO MOBILE PURCHASE?
68. WHY? People check email on their phone.
69. ACCORDING TO FORBES 87% of connected device sales by 2017 will be tablets & smart phones! See why email marketing is so important!?
70. CHRISTMAS SPAM
71. EMAIL FORMAT one main story two smaller features TEST AGAINST EACH OTHER two smaller features
72. GOOD SUBJECT LINES Something recognizable Action words Not too spammy 50 characters or less
73. SUBJECT LINE EXAMPLES
74. SUBSCRIBE TO A FEW VALUABLE NEWSLETTERS
75. FAST COMPANY: TRENDS
76. ALSO A MAGAZINE & EZINE Subscribe for about $10/year + add friend subscription for $5
77. MASHABLE: TECH TRENDS
78. Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 40 million monthly unique visitors and 19 million social media followers have become one of the most engaged digital networks in the world.
79. EMARKETER: MARKETING DATA
80. JEFFERY GITOMER: SALES
81. Subscribe to emails in YOUR INDUSTRY
82. OUTLOOK SIGNATURES
83. MORE EMAIL TOOLS Bananatag Email tracking for Gmail or Outlook (see whether opened, links clicked, etc.) Boomerang Schedule emails to be sent later in Gmail Rapportive Get LinkedIn profiles right in Gmail
84. YOU HAVE 3 GMAIL TABS. YOU CAN ADD MORE. Just drag emails into the other tabs, then select whether for future emails. GMAIL TABS
85. COMPILE ALL SUBSCRIPTIONS INTO ONE DAILY EMAIL. UNROLL ME Unsubscribe instantly from what you don’t want.
86. USING YOUR SMART PHONE SMARTLY
87. IMPROVE WORK FOCUS Curated music for increased attention FOCUS@WILL
88. SEARCH & ALERT PROGRAM Compiles mentions from websites, Facebook, Twitter, blogs, forums & more MENTION
89. Keep track of daily exercises, calories and more. SLEEP CYCLE TRACKS YOUR SLEEP, WAKES YOU UP GENTLY
90. FREE MUSIC FOR ALL DEVICES Listen by genre, mood or new releases; create playlists SPOTIFY
91. TRIPIT FORWARD TRIP CONFIRMATIONS TO CREATE AN INSTANT ITNERARY
92. ON-DEMAND, RADIO PROGRAMS The best way to not text and drive Can be very valuable PODCASTS
93. Like Padora, but for news Remembers what you like NEWS360 SMART NEWS READER
94. DROPBOX STORE YOUR FILES IN “THE CLOUD” Access them from anywhere!
95. Sorts by Agony in addition to price! HIPMUNK QUICK HOTEL AND FLIGHT BOOKING
96. SORT BY AGONY!
97. CANVA www.canva. com
98. ALL SPORTS & EVENTS JOBS GET POSTED HERE TEAMWORK ONLINE
99. FIND A GROUP WITH YOUR INTERESTS • Learn something • Do something • Share something MEET UP
100. HIRE ANYONE TO GET JUST ABOUT ANYTHING DONE For $5! FIVERR.COM
101. RESUMES
102. AUTOMATE YOUR DIGITAL LIFE USE IFTTT • When you post to Instagram automatically post to Facebook, Twitter, Google+ & LinkedIn. • OR- When you take a photo on your phone, automatically save it to Dropbox.
103. EXAMPLES Email or text me when: • Craigslist item goes on sale • Etsy shop adds new item • Turn off WiFi when I leave home • Mute/vibrate phone when I get to office • Save Facebook photos on Dropbox (when I post or when I’m tagged)
104. OTHER FUN POSSIBILIITES • When I land in NYC, send me a map of the subway syste • Email me when a certain topic is mentioned in the news • Create a log when I arrive or leave from work
105. LIFEHACK
106. Lifehack is your source for tips to help improve all aspects of your life. We are widely recognized as one of the premier productivity and lifestyle blogs on the web. This site is dedicated to lifehacks, which is a phrase that describes any advice, resource, tip or trick that will help you get things done more efficiently and effectively.
107. IN CLOSING…
108. CASSIE ROBERTS cassie@saffireevents.com
109. FREE ONLINE MARKETING TIPS Website www.saffireevents.com The Amplifier www.saffireevents.com/podcast Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio

Hinweis der Redaktion

We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
Today I’m going to talk to you 4 things that you probably use EVERY DAY and how you can use them professionally to help you get a job and be a successful online marketer no matter what your career field or industry. You may think you know everything about these mediums but hopefully I can get you thinking about how you can use them to help you in the future.
Probably most
The world probably looked like this (Cave man/dark ages picture. Seriously, what would we have done without the internet in college?
LOOKED UP WHERE TO FIND A BOOK IN A CARD CATALOUGE? (Card Catalouge pic)
That is, if we even used books.
ACTUALLY had to GO TO A CLASS to find out class was CANCELLED?! Seriously guys, this one blows my mind…when talking to my mom about college. I remember when she told me she would trek all the way across campus in the snow to find out there was no class. No way man. Blackboard, email, social media FTW.
YAY FOR US!
(PTL for WIKIPEDIA RIGHT?!)
Even if it’s not something specific like I mentioned on the last slide, there is not a job out there that ISN’T affected by the latest trends in online marketing & latest spins in tech.
This is AWESOME for you, because you did get to grow up in a world with technology and wikipedia, however…Your future bosses excpect you to be technology gurus! We’re expected to work faster, ask fewer questions, be able to find the answers quickly etc.
Today I’m going to talk to you about 5 things that you probably use EVERY DAY and how you can use them professionally to help you get a job and be a successful online marketer no matter what your career field or industry. You may think you know everything about these mediums but hopefully I can get you thinking about how you can use them to help you in the future.
Turn your phone in to your own version by downloading the Google Goggles app! You can take a picture of what you want to learn about and it will search for it on google!
Always ASK who will interview me. First and last name and any other information the person on the phone will give you. WRITE IT DOWN.
The old world was all about Vanity statistics: Likes and Follows. How many people could you get to like your page?
Now days, you need Real statistics: Purchases, Email list; ShortStack from facebook: probably something you outsource; You can set up a campaign on google analytics from your website to track the revenue from tickets on your facebook page. Facebook is adding analtyics; keep this in perspective
I’m talking about since September and December.
In September, Facebook added new advertising methods and changed their choices
WHAT DO ONLINE METHODS LIKE WEBSITE, SOCIAL & EMAIL HAVE IN COMMON?
Guys, with these outlets, you can begin to see what works best. All paths on facebook don’t lead to purchase, but if they lead to engagement, it hopefully leads to purchase. And it’s still SOME dollar amount you can see.
Facebook recently changed their rules about what you are allowed to do with contests. You CAN now use Facebook mechanisms as your method of entry. “Like” to enter, “Comment” to win.
People go CRAZY for giveaways! Doing an on-site giveaway is an easy way to get people even more excited about coming to your event. And sometimes one giveaway is all it takes to get an influx of people through the door—which leads to even more revenue!
All the participants had to do was take a photo with the sign and then enjoy their prize!
Whatever it takes for people to automatically be aware that this deal is a limited time offer—otherwise there’s no incentive to acting now
The offer on the left was just a summer card—so people weren’t in a hurry because they figured they had all summer to purchase the card. The offer on the right was holiday specific—so people automatically assume that it will expire once the holiday is over
Fair food; this gets action, and is in relation to THE PERSON. What do YOU like?
This has been one of my favorite and most successful thing we’ve done. They say to really engage people, engage as many senses as you can. So this contest engages their taste, smell, sight, touch. It’s a great one. Always talk about FOOD!
Facebook is still king, but among 18-29 year olds, Instagram is #2.
If they went down to pre-teen and teenagers, Instagram would even be higher.
You are probably hearing teens are leaving Facebook, but that’s not true. Facebook has lost its exclusive grip on teens. Young audiences are flocking to more visual platforms like Snapchat, Instagram and Vine, but teens and young audiences are still the largest demographic using Facebook.
Like everybody else, teens and younger audiences have become multiple-platform users. That doesn’t mean they’re done with Facebook, it just means that their social interests are broadening.
WHY EMAIL? Here are three compelling reasons.
- Email makes the most revenue generator for our clients and most companies around the world (even above social media)
- Email costs the least. High revenue with low costs make it a very cost-effective marketing tool
- Email gives some of the fastest results, often within 24 hours; this is especially impressive next to traditional media
Now let’s talk for a minute about mobile. When customers are asked what factors lead to mobile purchases (not very many now but growing quickly!), email was the top factor.
People check their email on their phone.
Intense, so if it seems crazy, you don’t have to take EVERY piece of advice.
Most likely, when you go on a job interview, they will ask you what you do to keep up with the latest trends in your industry; email is the easiest way to do it. Make it a Gmail tab!
Mention scours the Web day and night to find new instances of search terms of your choosing and alerts you when it finds them. The search-and-alert program is an alternative to Google Alerts, taking the core concept from that competitor and blending it with social media monitoring tools, resulting in a supremely rich package for businesses or anyone in a branded-persona line of work. You can set up one alert for free.
If you like weight watchers app, try this one. Will wake you up in a 30 minute window for when you really should be waking up
• Forward hotel, airline, car rental, and restaurant confirmation emails to plans@tripit.com to create an instant itinerary• Get directions, maps and weather for each destination• Sync trip plans with your Google Calendar or Outlook
elegant and smart news reader that learns what kinds of stories you like and dislike as you read. You will never again miss something interesting because you haven’t subscribed to the right feed or followed the right person – instead, News360 will show you all the stories that really matter, and none of the noise.
That’s where dropbox comes in. I use this at work on a daily basis because it’s an awesome way for us to all share and edit files that we all need to have access to. Another really great use of dropbox is that it integrates with IFTTT---for example, if any of you have ever lost photos when you get a different phone or something, you can set up a recipe on IFTTT that says to automatically save your photos to dropbox. There is free dropbox that lets you have a certain amount of storage, but this is actually something I think is worth paying the $9/month for once you’ve filled up your space.
Unlike every other travel app out there, Hipmunk doesn't just show you the cheapest flight first--the app sorts by "agony" instead, which incorporates important factors like flight duration, number of layovers and price. Want to know when airfare changes? Our fare alerts will alert you quickly when prices change.Hipmunk’s hotels are shown on a map so you can see exactly where you'll be staying. You can also read TripAdvisor reviews in the app and turn on heatmaps to see which are the best areas to stay in based on unique interests like food, landmarks, nightlife and more. Plus, save up to 60% off with new Tonight Deals on hotels worldwide.
You can also communicate – are you ready? – in person
You can also communicate – are you ready? – in person
It stands for: IF THIS THEN THAT.
You create “recipes” to make something automatically happen within your social media.
This amazingly simple yet powerful tool can automate just about anything you'd want to do in your digital life, from backing up photos on Facebook to sending you text message reminders of upcoming appointments.
Connected to social media beccause you can have it automate your posts, for example if you post to fb, also post to instagram
Divided in to categories to make it easy to learn about what you want to research

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Unt 2014 everything i wish i had known about online marketing in college2

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