32. FUN FACTS
• MAYFAIR filter attracts the most interactions
• BLUE dominate = 24% more likes
• Single dominate = 17% more likes
• Lighter and Brighter = 24% more likes
44. GEO TAGGING or LOCATION TAGGING
geo·tag
/ˈjēōˌtaɡ/
an electronic tag that assigns a geographical
location to a photograph or video, a posting
on a social media website, etc.
“AddingLongitude& Latitude to your photo”
45. GEO TAGGING or LOCATION TAGGING
SELDOM USED
79% moreengagement
“AddingLongitude& Latitude to your photo”
46. HOW TO GEO TAG
1. Take photo
2. Next
3. Add Location
55. AMBASSADORS - INFLUENCERS
1. Come up with a hashtag
2. Encourage customers to sharetheir photos and reviews
3. Reward those ambassadors by RE-SHARING their pics and
giving them a shout out!
57. CONTESTS
1. What are you giving away?
2. Post an eye catching photo of the prize
3. Include details in the caption
4. Post a reminder to enter
5. Pick the Winner Source: Neil Patel
58.
59. DO NOT run a contest until you have a
pretty solid level of engagement or you will
look foolish
60. FORMULA
1. Write down your current number of followers
2. Multiply that number of followers by 37 and then divide by
1,000
3. That’s the number of likes you should aim to get on your
posts
Source: TrackMaven
