Presentation at the 2015 RMAF Convention with marketing tips & tricks.

1. Cassie Roberts| Saffire
ONLINE RESOURCES
YOUR MARKETING & YOUR LIFE

2. Share your card at the end.
I’ll send you the slides.
NO NEED FOR NOTES

4. PORTFOLIO
SAFFIRE PARTNERS WITH
HUNDREDS OF EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS
WITH A SIMPLE, INTEGRATED
WEBSITE AND TICKETING
PLATFORM.

8. Beautiful, Unique Designs

10. SAFFIRETIX

11. ASSOCIATION PARTNERS

12. WE CALL IT THE SAFFIRE MULLET

14. LET’S BE INTERACTIVE!

15. IN THIS SESSION…
• Master social media
• Communicate more effectively
• Increase productivity
• Graphic design for everyone
• General life enhancement
• Achieve fitness goals
• Entertainment on the go
• Travel like a pro

16. SOCIAL BUTTERFLY
1

17. THE SOCIAL SEVEN

19. Facebook remains the goliath of social media, leading all social networks with 81
percent reach of the total U.S. digital population and nearly 230 billion minutes of
user engagement. With time spent that is 18 times that of the next biggest social
network, Facebook has to be excluded from engagement graphics in order to show
meaningful detail for the others.
Source: ComScore

21. Come Snap this or use cassiedann!

22. IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new event features
• Send out behind-the-scenes photos and videos
• People can post a Snap of themselves at your event and send to you for a deal
• Snapchat them back with a coupon

23. SNAPPING
WHAT THE
SENDER SEES

24. WHAT THE
RECIPIENT SEES
SNAPPING

25. FIND FRIENDS
• Publish your snap code on site and on other social so people can find you

29. TEXT MARKETING
• Opt-in
• These people love you!
• 98% open rate (22% for email)
• In the first three minutes!

30. CONNECT PLATFORMS WITH IFTTT.COM
IF you post to Instagram,
THEN it can automatically post to Facebook, Twitter, Google+ & LinkedIn.
PRO: Includes Instagram
CON: Can’t schedule posts

31. Or

32. IF AUTOMATES DIGITAL LIFE
Email or text me when:
• Craigslist item goes on sale
• The weather report
• Allergens or rain predicted
Automatically:
• Save cell phone photos on
Dropbox
• Log how much time you
spend at work
• Wish people happy
birthday on Facebook

33. PERISCOPE
Watch live streaming videos from around the world!

35. AT YOUR FAIR
Use for:
• Candid video streaming
• Announce special offers & promotions
• Live Q&A Sessions with important figures/
entertainers

36. LET’S TRY IT!
• Download the App
• Sign up through Twitter
• Follow @cassiedann
• Watch our stream!

37. Compiles mentions from
websites, Facebook,
Twitter, blogs, forums &
more
SEARCH & ALERT PROGRAM
Mention

38. COMMUNICATOR
2

39. VIDEO CALL OR CHAT WITH OTHER USERS

40. SKYPE FOR CALLS!

41. OUTLOOK SIGNATURES

42. Dropbox
Access them from anywhere!
$99/year.
Now better collaboration.
Also Google & Amazon.
NOT JUST FOR SENDING FILES.
AUTO FILE BACKUP!

43. OPEN FILES FROM
DROPBOX, EMAIL OR
CAMERA
Then place your signature.
SignNow

44. TAKE PICTURE OF
DOCUMENTS TO “SCAN”
THEM
Email them & more
from the app.
GeniusScan

45. PERSONAL ASSISTANT
3
No time?

46. HIRE ANYONE TO GET JUST
ABOUT ANYTHING DONE
For $5!
Fiverr

47. RESUMES

48. COMPILE ALL SUBSCRIPTIONS
INTO ONE DAILY EMAIL
Unsubscribe instantly from
what you don’t want.
Unroll.Me

49. SAVE PASSWORD OR
CREDIT CARD INFO FOR
ANY WEB FORM
You just have ONE password
for your “vault.”
1Password

50. CIRCLE BACK
Cleans up contacts from
phone, Gmail,
Exchange, Facebook,
LinkedIn.
Also scans business cards

51. HOW DO YOU KEEP YOUR TO-DO LIST?

52. TRELLO
To-Do Boards with Cards –
Can share, add comments,
upload files, add checklists,
due dates, etc.

55. OR I ALSO LOVE…

56. EXPENSIFY
Keep track of receipts on
a work or business trip.
$5/mo non-profit

57. DESIGNER
4

58. GREAT IMAGERY IS KEY

59. EVER TAKEN
10% of photos
Were taken in the last 12 months.

62. PHOTOFY
Free art/color
overlays
Photo Editing almost
equivalent to
Photoshop!

63. Videos out of pictures
Allows anyone to
create a photo
collage video
Flipagram

64. IPHONE TRICK - TIME LAPSE

65. IPHONE TRICK - SLO-MO

66. WHAT DO YOU DO WITH THEM?
VERTICAL
• Instagram, Facebook, Twitter, Snapchat, etc.
HORIZONTAL (usually)
• Website, email

67. INSTAGRAM LAYOUT
• New from Instagram!
• Select One photo from your
gallery, then choose the “grid”
icon- will download
• Put a bunch of pictures together
without leaving Instagram!

68. CANVA
• Awesome online photo editing tool
• Add text to photos
• Choose from lots of layout templates
• Now Canva for Work

70. CANVA FOR WORK
Starting at
$10/month

71. LITTLE HELP FROM THE WEB
http://www.kenrockwell.com/tech/basics.htm
Recommended Article Covering the Basics of Creating a Great Photo

72. LITTLE HELP FROM THE WEB
www.shutterstock.com www.bigstockphoto.com

73. LIFE HACKER
5

74. GOOGLE SMARTER
SEARCH EXACT PHRASES

75. GOOGLE SMARTER
SEARCH FOR ONE THING OR ANOTHER

76. GOOGLE SMARTER
SEARCH (WITHOUT) CERTAIN WORDS

77. GOOGLE SMARTER
SEARCH WITHIN ONE WEBSITE

78. GOOGLE SMARTER
SEARCH FOR ALL WORDS SOMEWHERE ON THE SITE

79. GOOGLE SMARTER
SEARCH RELATED SITES TO ONE YOU KNOW

80. GREAT FOR GROCERY
LISTS & MORE
Syncs with your spouse’s phone.
Puts it in order.
ShopperApp

81. MINUTE-BY-MINUTE
WEATHER FORECASTS
Precise times for rain & more.
Accuweather MinuteCast

82. RetailMeNot
Never buy online without it.

83. JUST ABOUT ANYTHING SHIPPED
TO YOUR DOOR
IN TWO DAYS –
OR 1-3 HOURS WITH “NOW”
Also instant video, music,
photo storage, lending library,
all for $99/year
Amazon Prime

84. PERSONAL TRAINER
6

85. Keep track of daily exercise,
calories and more.
TRYING TO REACH YOUR
FITNESS GOALS?
MyFitnessPal

86. Share with friends.
TRACK YOUR STEPS
fitbit

87. Find out the calories in
any restaurant dish
before buying!
CALORIE KING

88. Keep track of daily exercises,
calories and more.
8-WEEK PROGRAM TO GO
FROM NO ACTIVITY TO A 5K
C25k Free

89. Shows you how your habits
affect sleep quality.
$1.99
TRACK YOUR SLEEP,
WAKES YOU UP GENTLY
Sleep Cycle

90. ENTERTAINER
7

91. OverdriveKindle Nook

92. Play any song instantly &
pick moods!
LISTEN TO YOUR FAVORITE
MUSIC FOR FREE
Spotify

93. ON-DEMAND, RADIO
PROGRAMS
The best way to not
text and drive
Podcasts

94. A BLAST FOR ALL AGES
HEADS UPHeads Up
From Ellen DeGeneres

95. TRAVEL AGENT
8

96. Read or write reviews
FIND BUSINESSES NEARBY
Yelp

97. Reviews and advice on all
things travel-related
PLAN & HAVE YOUR
PERFECT TRIP!
TripAdvisor

98. Sorts by Agony in
addition to price!
QUICK HOTEL AND
FLIGHT BOOKING
Hipmunk

99. Uses your location & iinterests
to pick fun travel destinations
that you will enjoy, based on
other users reviews
HEYLETS

100. TripIt
TRIP CONFIRMATIONS CREATE AN INSTANT ITNERARY

101. What did I miss?

102. Don’t forget to drop off your business cards.

103. FREE ONLINE MARKETING TIPS
Website www.saffire.com
The Amplifier www.saffire.com/podcast
Facebook Search “Saffire”
Twitter @TeamSaffire
Instagram teamsaffire
Pinterest teamsaffire
YouTube saffirestudio
Questions?