2019 SMG Webinar - Maximizing Your Social Media Marketing
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Maximizing Your Social Media Marketing
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2019 SMG Webinar - Maximizing Your Social Media Marketing
- 1. Maximizing Your Social Media Marketing Jessica Bybee-Dziedzic Director of Partnerships, Saffire
- 10. I’LL SEND THE SLIDES AFTER THE PRESENTATION
- 14. SOCIAL MEDIA Taking Control of Your Marketing Plan
- 15. SOCIAL MEDIA PLAN Audit Current Presence Know Your Customer Choose Networks Posting Strategy Create Content Analyze & Test
- 16. AUDIT CURRENT SOCIAL MEDIA PRESENCE Know where you are before determining the start line.
- 18. WHAT TO CONSIDER WHEN AUDITING • Which networks are you currently active on • Are your networks optimized (photo and cover images, bio, URL, etc.) • Which networks are currently bringing you the most value • How do your profiles compare to your competitors’ profiles Source: http://www.ducttapemarketing.com
- 19. COMPLETE EXISTING PROFILES • Completed profiles show professionalism, cohesive branding, and signal to visitors that you’re serious about engaging • Check and update existing social media profiles monthly: • Profile photos • Cover photos • Bio information • Profile information Source: https://blog.bufferapp.com
- 20. AIM FOR CONSISTENCY AND FAMILIARITY.
- 23. KNOW YOUR CUSTOMER Even the best marketers will fail if they’re speaking to the wrong audience.
- 24. GET AS SPECIFIC AS POSSIBLE.
- 27. DETERMINING YOUR IDEAL CUSTOMER Answer the following questions to help you come up with a highly focused buyer persona: • Age • Location • Job Title • Income • Most Used Social Network Source: http://www.ducttapemarketing.com
- 28. Facebook & Instagram Advertising
- 29. ADVERTISING ADVANTAGES • Greater reach • Greater targeting • Protection against wasting money • It won’t run if people don’t click
- 31. CUSTOM AUDIENCE
- 32. CORE AUDIENCE
- 33. PEOPLE TRAVELING TO LOCATIONNarrow your audience to people TRAVELING in a location!
- 36. SAVE AUDIENCES
- 37. DISCLAIMER
- 38. CHOOSE YOUR SOCIAL NETWORKS Hint: It doesn’t have to be all of them.
- 40. Most Popular Social Network Sites as of January 2019 Of the top 6, Facebook owns 4 Source: http://www.statista.com
- 41. Source: Survey conducted Jan. 2018 Pew Research Center
- 42. 2.2 Billion Over monthly active Facebook users Q4 2018 Source: http://zephoria.com
- 43. 5 New profiles created every second Source: http://zephoria.com
- 44. 1 Billion Over monthly active Facebook users Q4 2018 Source: http://zephoria.com
- 45. DETERMINE YOUR POSTING STRATEGY When? How often? What can I reuse?
- 47. What should I post? IT DEPENDS!
- 48. VIDEOS ARE IDEAL FOR ENGAGEMENT Video posts get more views, shares, and likes than any other type of post. And it’s not even close. Source: https://blog.bufferapp.com
- 49. TAILOR YOUR CONTENT TO EACH SOCIAL CHANNEL
- 50. REUSE CONCEPTS BUT REVISE PER NETWORK Prominent brands and those successful on social media are changing their message between networks for any given post. Some examples of this include: • Adding hashtags to posts on Twitter and Instagram • Having a longer description on Linkedin • Tell stories and use more shareable copy on Facebook Having a unique voice and sharing content with a message targeted to the right audience on the right network, can make a huge difference in the amount of engagement your posts get and how far your message reaches. Source: https://blog.bufferapp.com
- 51. MAXIMIZATION EXAMPLE 1. Write a blog post or web content (include video or image) 2. Make the headline the subject of your email 3. Turn into a Facebook post – 150 chars, image, link 4. Turn into a Tweet – 100-120 chars, image, link, # 5. Reuse on other social media
- 53. SOME GUIDELINES WHEN SHOULD YOU BE POSTING? Twitter – 1-3pm weekdays Facebook – 1-4pm weekdays LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday Tumblr – 7-10pm weekdays and 4pm on Fridays Instagram – 5-6pm weekdays and 8pm on Mondays with a sweet spot at 6pm Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best Source: https://blog.bufferapp.com
- 54. CREATE ENGAGING CONTENT Content is what fuels social media.
- 55. CREATE A SOCIAL MEDIA MISSION STATEMENT.
- 62. DON’T FORGET!
- 64. ZUCKERBERG SAYS…
- 65. Instagram
- 71. WHAT TO POST Video posts receive the highest number of likes on average Video content increased in overall engagement in the last year Video posts receive a substantially higher number of comments than other post types Source: http://www.hubspot.net
- 73. 500 Million About users view Stories every day Source: http://www.instagram.com
- 74. 1/3 Most viewed stories are from businesses Source: http://www.instagram.com
- 76. INSTAGRAM STORIES • Twice as popular as Snapchat • Allows you to consistently update your profile, keep followers engaged, and, in some cases, even increase followers • Don't need to invest a ton in video to make the most of it • Share pictures or behind-the-scenes videos that give your audience a glimpse of your values and culture without spending a dime • Post as frequently as you want without overwhelming your followers Source: www.inc.com
- 81. Instagram Highlights • Allows you to keep your favorite stories on your profile past the 24-hour mark • Categorize content • You can add Highlight Covers to further brand your profile
- 82. PROMOTION TOOL
- 85. BACKSTAGE INSTAGRAMMING Artist Takeover Very Popular with EVENTS Exclusive Content
- 87. INSTAMEET
- 89. FUN FACTS • MAYFAIR filter attracts the most interactions • BLUE dominate = 24% more likes • Single dominate = 17% more likes • Lighter and Brighter = 24% more likes
- 91. GEO TAGGING or LOCATION TAGGING SELDOM USED 79% more engagement
- 92. HOW TO GEO TAG 1. Take photo 2. Next 3. Add Location
- 93. ANALYZE AND TEST If you’re not measuring, you’re not marketing.
- 94. THE MORE YOU POST THE MORE YOU KNOW
- 96. METRICS THREE KEY TO FOCUS ON
- 97. FACEBOOK METRICS • Total interactions – How many times was a #hashtag used? • Total reach – How many followers potentially saw your post (including reposts) • Engagement - How many likes, retweets, & shares were there of the post
- 99. EXTRA TIPS AUTOMATE, ENGAGE AND LISTEN IN CASE OF EMERGENCY, HAVE A PLAN
- 100. MY BEST RECOMMENDATION TO “KEEP UP”
- 104. SUMMIT SLIDE
- 106. More Free Online Marketing Tips! Website www.saffire.com Facebook TeamSaffire Twitter @TeamSaffire Instagram TeamSaffire YouTube saffirestudio Questions?
- 107. Jessica Bybee-Dziedzic Director of Partnerships, Saffire jessica@saffire.com