IAFE 2018 Product Showcase

1. Create Lasting
Impressions with
Integrated Websites &
Ticketing
Kendra Wright - Founder, Partner
Aaron Pederson - President, Partner

2. NO NEED FOR NOTES
Share your card.
We will give you slides, The Dirt
and a party invite!

3. Agenda
● A little about Saffire
● How to make a great first impression with your
website, digital marketing and ticketing
● Stories of organizations that have made the switch
● What’s next
● A few numbers
● An offer & an invitation

4. A LITTLE ABOUT
SAFFIRE

5. It started 17 years ago

7. beergolf screen cap

8. Jeep screencap

9. Branson Tracks

12. THE PROBLEM
Our customers loved their websites, but
many had YAYHOO ticketing companies.

13. TODAY, SAFFIRE IS
the world’s only integrated
TICKETING & WEBSITE PLATFORM.

14. BENEFIT FOR
YOUR CUSTOMER

15. STREAMLINED
BUYING EXPERIENCE

16. Non-Streamlined Experience
Show example of a (crappy) event page with link to
buy now, then fade into (crappy) ticketing provider
after buy now.

17. Non-Streamlined Experience
Show example of a (crappy) event page with link to
buy now, then fade into (crappy) ticketing provider
after buy now.

18. Non-Streamlined Experience
Show example of a (crappy) event page with link to
buy now, then fade into (crappy) ticketing provider
after buy now.

22. Streamlined Experience
Show example of a beautiful event page with link to
buy now, then fade into beautiful cart page after buy
now, then fade into a confirmation page with link to
tickets.

23. Streamlined Experience
Show example of a beautiful event page with link to
buy now, then fade into beautiful cart page after buy
now, then fade into a confirmation page with link to
tickets.

24. Streamlined Experience
Show example of a beautiful event page with link to
buy now, then fade into beautiful cart page after buy
now, then fade into a confirmation page with link to
tickets.

25. Streamlined Experience
Show example of a beautiful event page with link to
buy now, then fade into beautiful cart page after buy
now, then fade into a confirmation page with link to
tickets.

27. BENEFIT FOR
YOU

28. 30 - 50%
INCREASED ONLINE SALES

29. ONE PROVIDER
TO MANAGE

34. SIMPLER DEVICE
MANAGEMENT

37. HOW DO
YOU
MAKE A GREAT
IMPRESSION?

38. YOUR
WEBSITE

39. Beautiful &
branded
Streamlined
buying
experience!
Easy-to-find
event info

40. Show fair screen cap (not from case study) that shows
BIG buy tix button and sponsor promotion in one
screen if poss

41. Show fair screen cap (not from case study) that shows
BIG buy tix button and sponsor promotion in one
screen if poss

42. Show fair screen cap (not from case study) that shows
BIG buy tix button and sponsor promotion in one
screen if poss

43. Show fair screen cap (not from case study) that shows
BIG buy tix button and sponsor promotion in one
screen if poss

44. Show fair screen cap (not from case study) that shows
BIG buy tix button and sponsor promotion in one
screen if poss

45. Show fair screen cap (not from case study) that shows
BIG buy tix button and sponsor promotion in one
screen if poss

46. YOUR DIGITAL
MARKETING

47. Drive
targeted
traffic
Drive
engagement
& purchases
Consistent
look & voice
to website

52. YOUR
TICKETING

53. Branded
online
purchasing
Integrated
gate sales
Consistent
pre-printed
tickets

57. Bundles and packages

58. TRUE SAFFIRE
STORIES

63. In-person – show various screens important to while
people are at the event, for Jeffco, Ozark, Big E -
event calendar with slice and dice, directions, ticket
sales, etc. all on mobile

65. Print-at-Home Tickets
• Include sponsor
logos
• Include
advertising
• Customers print
tickets or add to
wallet for quick
access

66. The Big E, MA
over 110% increase
in online revenue

67. Kern County Fair & Event Center
“The Saffire staff has been incredible to work with.
Thanks to their creativity, we have a fun, interactive
and exciting new website with integrated
ticketing that increases revenue and helps drive
business to our fair!”
- Michael Olcott, CEO - Kern County Fair

69. Jeffco homepage

70. In-person – show various screens important to while
people are at the event, for Jeffco, Ozark, Big E -
event calendar with slice and dice, directions, ticket
sales, etc. all on mobile

71. Hard ticket examples from Jeffco

72. Jeffco homepage

74. Jeffco Fair & Festival
over 25% Increase
in online revenue

75. Extraco Events Center
Multiple slides with zinger online ticketing features
and possibly testimonial from Jeffco
“SaffireTix offers the unique ability to integrate our
ticketing directly into our custom Saffire websites,
which increases ticket sales. Saffire has a proven
track record of providing state-of-the-art solutions and
world-class customer service with a commitment to
increasing our revenue. We are thrilled to partner
with Saffire to take our ticketing to the next level.”
- JD Ewing, VP & COO - Extraco Events Center

78. Ozark homepage

79. Multiple slides with zinger web features on Ozark’s
site

80. Ozark Empire Fair, MO
over 400% increase
in online revenue

81. King William Fair
“All of the success with Saffire is due in large part to
their fantastic team. We genuinely enjoy working with
them because of their enthusiasm, top-notch skills, and
their commitment to helping us provide the best
possible experience for our attendees, volunteers
and vendors. Building our new ticketing system with
Saffire seemed too easy and too good to be true!”
- Syeira Budd, King William Fair Manager

82. NUMBERS

83. SaffireTix Growth
Over $20M in customer revenue generated with
Saffire in 2017!

84. Nearly 160 Client Events
in 2018

85. Over 2.5 million tickets
redeemed in 2018…
and counting

86. SaffireTix Growth
Over $20M in customer revenue generated with
Saffire in 2017!

87. Growth of Online Revenue
Our customers averaged 30% growth in online sales in
the last year.

88. SaffireTix Growth

90. THE FUTURE

91. The sky’s the limit
Season tickets
Mobile ticket printing
Premium seating program support
Cashless advance food & beverage
Advanced reconciliation tools
So much more!

92. AN INVITATION

93. Visit Our Booth - #830

97. AN OFFER

98. An Offer
• Depending on your size, we now offer waived
setup fees when you sign on before January 31 for
website & ticketing.
• Additional discounts if you sign on for multiple
years.
• Current customers can talk to us about a variety of
benefits available when you add ticketing or
website.

99. THANK YOU