guide to marketing for internal staff, internal marketing: training your staff, the problems of marketing a service and how you need to train your staff as they have the most contact with your clients. What promise are you making to the customer ? Your employees need to understand that customer promise. The vital connection between staff and the bottom line, Staff engagement is essential to growth, Essential Guide to Marketing for staff, staff training in marketing

1. MARKETING OUR
BUSINESS
A 5 minute brief on Marketing for
Pathway Group Staff and Associates
By Safaraz Ali
07974 650 751
www.pathwaygroup.co.uk
Tel: 0121 707 0550

2. WHAT IS MARKETING?



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It’s how a business decides what it will
offer, to whom, when and how
It’s about meeting the needs and
requirements of our clients
It’s about finding ways to provide the
services that they need
It’s an integral part of our business, not a
separate function or department
It holds the key to sustaining
us, delivering growth and further
success

3. A ONE MINUTE SELF ANALYSIS
Marketing - How
does it make
you feel?
Who do you
associate with
marketing?
Marketing -What
would make you
good at it?
Marketing -Who
does it?
Marketing -What
role do you
have?

4. THE BASICS

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Know our product/services – review our websites and
literature:
www.pathwaygroup.co.uk, www.pathway2work.co.uk
www.pathwaycourses.co.uk and
www.apprenticeshiprecruitment.co.uk as well as connecting
with our
facebook.com/pathwaygroup, facebook.com/apprenticeships
and our company Linkedin page as a minimum!
Understand the market we are working in: work based
learning and the welfare to work sectors
Be aware of our organisation’s marketing objectives and
updates for the month/quarter
Have knowledge of any promotions, or targets that we are
working to.
Know our competition and be aware of what they are doingShare any ideas or good practice you have seen
Know how to sell our product/service – including criteria for
funding and any constraints
Know what to do with the information you have gathered

5. FIRST IMPRESSIONS MATTER
Phone
In
person
Internet
Letter
E-mail

6. FEATURES AND BENEFITS
A
feature is a description of our service
A
benefit is what difference that makes to
our clients life
 People
are interested in and buy
benefits, not features
 Remember
- “So What?” principle

7. MARKETING ..GENERAL THOUGHTS
 Understand
that people don’t care about the
product or service: they care about themselves
and solving their problems. At Pathway- we have
many solutions that help individuals and
businesses, do you know all of them?
 Remember to see it through our clients’ eyes
 Relationships are built by personal contact
 Don’t be afraid to talk to people – If possible avoid
using email as a substitute to talking to people
 Everyone at Pathway should be involved in
promoting our services and in fact selling our
services wherever possible

8. AND FINALLY…MARKETING...
 Is
Not a department
 Is Not a dirty word
 Is Not somebody else's job
 It’s
fun and should provide all of us with
personal satisfaction when executed well!
 It’s significant to all our livelihoods
 It’s the life blood of our business

Talk me about anything here or any ideas/business opportunities
– 0121 707 0550 / 07974 650 751 or
safaraz@pathwaygroup.co.uk