2. The word communication is derived
from Latin word ‘communis’ meaning
‘common’. It stands for natural activity of all
human beings to convey opinions, feelings,
information and ideas to others through
words ( written or spoken) body language or
signs.

3.  Organizational communication lays the keystone to every organization for
upbringing and grooming the environment of that particular organization.
 Organizational communications refer to communications and interactions
among employees or members of an organization.
 Communication is the life source of organisations because organisations
involve people. People cannot interact with each other without
communication.
 Communication can take various forms but all forms involve the transfer
of information from one party to the other.

4. It is not possible to have human
relations without communication. However, good
and effective communication is required not only
for good human relations but also for good and
successful business Organization.
Effective Communication is significant for
managers in the organizations so as to perform the
basic functions of management, i.e., Planning,
Organizing, Leading and Controlling.
Communication helps managers to perform their jobs
and responsibilities

5.  For motivation of employee
 Source of information
 For manager – employee relations
 Managing people and organizations
 Controlling process
 For employee
 To increase productivity

6. Verbal Non - verbal
 Signals
 Symbols
 Body language
ORAL
WRITEN

7.  1. Internal Communication:
This is communication that takes place within
(or across) an organisation. In addition to the usual
face to face, telephone, fax or mail; modern
organisations may use technology to communicate
internally. Technology may be used for e-mails or a
linked internal communication system such as the
intranet which is an internet system designed solely
for use by those working for the organisation.

8.  Notices
 Reports
 Memos
 Team briefings
 Face to face
 E-mail.

9. 2. External Communication:
Conversely external communication is
communication between the organisation and those
outside the organisation. Modern organisations may
design technological systems so that they can
communicate with customers and undertake e-
Commerce. Alternatively they communicate with
other businesses through the internet or similar
systems and undertake e-Business.

10.  Letters
 Fax
 Direct mail
 Internet
 Video
 Telephone
 Advertising
 Websites.

11. Francis J. Bergin advocates that there are seven C’s
to remember in verbal communication. These are also
applicable to written Communication. They are:
 Completeness,
 Conciseness,
 Consideration,
 Concreteness,
 Clarity,
 Courtesy,
 Correctness.

12. THANK YOU