This document summarizes 9 common mistakes in UX design: 1) Designing elements without clear purpose, 2) Overuse of carousels and pagination that distract users, 3) Non-mobile responsive pages, 4) Poor performance slowing down page loads, 5) Overly long texts without formatting, 6) Confusing and poorly designed forms, 7) Difficult sign-in/registration processes, 8) Excessive complexity, and 9) Lack of color/contrast testing. Each mistake is explained along with examples and recommendations to improve the user experience.

1. WHAT ONE UX MISTAKE ON
WEBSITES DRIVES YOU CRAZY?

2. 9 worst practices in UX design.
1. Expecting the unexpected
2. You spin me round
3. Immobile pages
4. The art of bad performance
5. Everybody hates reading
6. Your forms are out of form
7. Sign in? Sign OUT
8. Simplify
9. Color vs. Contrast

3. EXPECTING THE UNEXPECTED
Designing webpage elements in such a way that they do not communicate their purpose.
Some Website in their front page featured an area, which had elements posing as call to action buttons asking
people to register now.
Through a click tracking study, they saw that people clicked on them too often, while the buttons didn’t do
anything. That made people quit the site, since they assumed it is broken.
Note: Make sure that every item in your project has a purpose, and that it communicates its purpose
immediately.

4. You spin me round
Are you dizzy when you browse the web? I sure am. The growing abundance of click baiting pagination makes
many nauseous. They exist to get more clicks and the page views. A terribly cheap way of exploiting your users.
Carousal are supposed to bring “fun” to the user. However, they are badly executed, causing confusion and
misinformation. Because of that, people tend to skip them.
Note: carousels are a bad option for B2B websites.
Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability.
Remove image sliders, carousels, and click baiting pagination.
Be clear and honest, as no one wants to struggle with the dark side of web design.

5. Immobile pages
A link to your site on my phone
People quit the page and forget it ever existed. here is not much to tell about this issue — any
honest person should realize that.
Acting with integrity towards your users is a must. Forcing them to download applications so they
can browse your website is a shameful way of extorting statistics.
And the claims that some websites aren’t optimized for mobile browsers… stop right here.

6. The art of bad performance
Performance is perhaps the most crucial aspects of a user experience, but unfortunately it’s largely
ignored because it’s invisible.
It all narrows down to how fast we can operate the website. High page loading times yield
devastating results.
Check the link to know more about it. https://blog.kissmetrics.com/wp-
content/uploads/2011/04/loading-time-lrg.jpg.
Slow website is equal to death of the website. Do not forsake performance for the sake of aesthetics.
Slow loading times and heavy websites are the first detrimental factors that people notice. Be
creative and usable.

7. Everybody hates reading
The big mistake is adding huge amounts of text without subheadings to summarize and divide up the
text! By optimizing typography, text division, order, and many more you can deliver the most pleasant
experience to your readers.
The Standard Content Design Model : Check this link http://www.uxbooth.com/articles/design-for-
readability/ to know more about the typography and content in the website
If you want to go in-depth with optimizing your text, have a look at this amazing link:
https://www.smashingmagazine.com/2011/11/the-perfect-paragraph/
You should not center Align to paragraph text. Find the problem from the below link:
http://uxmovement.com/content/why-you-should-never-center-align-paragraph-text/
UX Movement shows how center alignment makes orphans and children cry,and they also advocate
that you should get rid of orphans entirely (you know, those dangling pieces in the text,
not real children).

8. Your forms are out of form
Three basic aspects of web forms : Relationship, Conversation, Appearance
As a user I get really frustrated when overly enthusiastic form validation tells me a field is wrong when I
know it’s right. This usually happens when I try to add an international prefix to a phone number, let’s
say, but I’ve also had buggy validation tell me that my date of birth was wrong, which is especially
annoying.
A related frustration is when the page refreshes and some of the information you previously entered
has been removed and it’s not clear what’s actually causing the error in the first place.
I have no idea why so many websites neglect web forms and leave them completely not optimized
when their business heavily relies on them.
You work in ecommerce? Imagine having bad order and delivery forms — your conversion rates are
going to hit the ground so hard your business will lose its balance. Websites tend to lie to you that you
need to undergo a “quick” registration process that will take only a minute, and 15 minutes later you still
are trying to enter the right CAPTCHA at the end. Don’t forget about re-entering your password every
time, because it resets for security purposes.
Once you focus on three basic aspects of web forms (Relationship, Conversation, Appearance), you
can fully understand the core principles of successful form design.

9. Sign in? Sign out
When I have to go through too many clicks to sign in! there’s one banking site I use often, and I have to
click THREE TIMES to even get to my login page. It’s awful! If you’re making people sign in to use your
product, make it easily accessible! Registering is a bane of many users. Not only registering should be
quick and easy — signing in when returning to the service should be a breeze as well.
It should follows the 3-clicks principle…” in the background
“The 3-click rule states that no page on your website should be more than three clicks away from any
other page. The idea being that you’ll easily get to what you’re looking for because nothing is very far
away. In the days when we were all on dial-up internet connections, there was a certain amount of
sense to it.”
To Know more about 3 clicks click on this website: http://www.uxbooth.com/articles/stop-counting-
clicks/
There are two solutions:
If signing in takes too much effort because of the clicks you need to make, simplify it.
If reaching information on your website can be done with two clicks, but requires tons of searching
because of the abundance of tabs in the navigation menu, simplify it.
Generally, simplify it.
That does sound like a good principle, right?

10. Simplify
The philosophy of all modern projects gravitates towards this one rule — simplicity.
Minimizing Complexity In User Interfaces , check this link:
https://www.smashingmagazine.com/2009/10/minimizing-complexity-in-user-interfaces/
Complexity is the most prolific enemy of good user experiences, blighting all kinds of users. Complexity
is also one of the hardest things to fix after the fact. Good planning and the willingness to say “no” in
the early stages of a product’s life are the best way to reduce complexity.
Complexity is the issue of all UX projects, and is one of the most common mistakes.
Many designers don’t see that their project is overloaded with features, even though they are core
elements. Being critical towards your own work is difficult, as removing one part causes others to
crumble, and this is the scenario we need to change.
Remember — complexity is dirty. Clean it all up and make your projects simple.

11. Color vs. Contrast — Which makes you click?
Designs is a delicate process that needs to see in context the audience and the entire environment of
the project (or website) you want to modify.
The choice is highly individual, as it needs to fit the website’s and the brand’s personality. Many a time
have I heard or read that using one color instead of the other creates a huge response in people (and
brings an enormous increase in conversion rates) - “everybody should do this because of reasons.”
Know more in this link : http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button-Color-A-B-Test-
Red-Beats-Green.aspx