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Mastermind Masterclass: Adding Outbound Sales & Marketing to the Product-Led Growth Engine with Freshworks, Twilio, 1Password, and Coda's CMOs

Mastermind Masterclass: Adding Outbound Sales & Marketing to the Product-Led Growth Engine with Freshworks, Twilio, 1Password, and Coda's CMOs

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Sara Varni Bright / CMO / Twilio
Carilu Dietrich / Fractional CMO / 1Password
Viviana Faga / General Partner / Coda
Stacey Epstein / CMO / Freshworks

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? How do you balance the two for the right target markets and audiences? Product-market fit, pricing, packaging, messaging, strategic investments, culture, evangelism all play a critical part and will change as soon as you add this team.

Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda, and many others have faced this challenge and led their companies through this successful transition.

Sara Varni Bright / CMO / Twilio
Carilu Dietrich / Fractional CMO / 1Password
Viviana Faga / General Partner / Coda
Stacey Epstein / CMO / Freshworks

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? How do you balance the two for the right target markets and audiences? Product-market fit, pricing, packaging, messaging, strategic investments, culture, evangelism all play a critical part and will change as soon as you add this team.

Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda, and many others have faced this challenge and led their companies through this successful transition.

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