The document outlines a railway action report with the objectives of implementing an agreement between the railway and EBM, ensuring 100% availability of brands at the railway, increasing market share, and motivating customers. The methodology included continuous follow-ups, developing PR with managers and customers, and insisting distributors hire order bookers. Results showed competitor brands being replaced with their brands across the railway market in Karachi. Challenges included customer resistance, collecting damages, price differences, and time constraints. In conclusion, the market share increased to 90% and sales increased while ensuring the agreement's implementation.

1. B Y :
S A A D M U N A M I
RAILWAY ACTION REPORT

2. OBJECTIVE
 To implement on agreement between railway and
EBM.
 Gauging 100% availability of our brands at railway.
 Wipeout competitors from market.
 Increase our sales and market share.
 Motivate customers to buy our brands exclusively.

3. METHODOLOGY
 Continuous Follow-ups of railway.
 PR develop with station manager and customers.
 Insist distributor to hire order booker who could take
order on daily basis.
 Insist customers to sale our brands exclusively in the
premises of railway Karachi.
 Exchange competitor’s brand with our brand from
overall railway market Karachi.

4. RESULTS
 I visited complete market of railway with new order
booker of Bismillah & company and station master
and collected complete stock of our competitor’s
which we will change with our brands by tomorrow.
Below are the snaps of our full day action at railway
station Karachi.

24. CHALLANGES
 Customer resistance while exchanging customers
with our brand.
 Have to collect damages also, the quantity will be
provided soon.
 Rate difference between competitors and our brand.
 Time constraint due to other works.
 No incentives to motivate customers.

25. CONCLUSION
 Wipeout customers from railway completely.
 Increase market share by 40% to 90% at railway
station Karachi.
 Increase sales.
 Ensure implementation of agreement between
railway and EBM.
 Increased customer engagement in our brands.

26. RECOMMENDATIONS
 Incentive should be given to customers who have co-
operated on our visit like 1 dispenser FOC etc.
 Should have merchandising activities like countertop
installed in some outlets to motivate customer as
well as consumers towards our brands.
 Damage and rate difference should be adjusted.
 Should have visit to Hyderabad and Rohri also to
ensure the same exclusive rights.
 Merchandising should be done like posters, bunting
and shelf talker etc. for this merchandiser for 2-3
days is required at railway Karachi.