1
“Review of Major Project”
for E-4 2017
Submitted as part of Major Project.
V.K.N.GANESH –S170613
U.GIRIJA-S170612
V.VISHALA-S170676
Under the Supervision of:
Asst.Prof.Ch. Satish Kumar
Department of Computer Science and Engineering
Rajiv Gandhi University of Knowledge Technologies
Srikakulam – 532402 1

LOCATION BASED ADVERTISEMENT
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Introduction
• Location-based advertising is a marketing strategy that targets consumers based on their geographic
location. It involves using mobile devices and GPS technology to deliver ads to people in specific
locations.
• The goal of location-based advertising is to increase the relevance of ads and improve the chances
of conversion by reaching consumers when they are most likely to make a purchase.
• Location-based advertising is increasing the engagement between consumers and advertisers. By
targeting consumers when they are in a specific location, advertisers can create more relevant and
personalized ads that are more likely to capture their attention.
• The platforms like Flip kart, Amazon and many more others are grabbing interests of customers
through online shopping.
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Abstract
In these days, advertisements are becoming more popular way to increase the productivity of their
business. But users are not mostly interested in viewing communication tool like banners,
Television advertisements, and canvas as users are mostly involving with their mobiles and users
are not interested to go out and shop offline. Some advertisements are unable to reach out the
customers properly and it causes lot of loss to the advertisement companies and marketers also. We
developed a mobile app to help users discover nearby local deals through push notification.
Location-based advertisement allows consumers to receive services and advertising based on their
geographic location. It can be provided in response to a consumer’s manual input of his or her
location information into the handset or by using GPS technology to track the location of the
consumer automatically and provide a holistic shopping experience and working with multiple
locations to serve users. Those conventional advertisement methods causes waste of time, money
and effort of the advertisers so that we are implementing an android application to help the
advertisers.
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Motivation of Research Work
• Advertisers get to know about the customers better.
• Business boosts during quiet periods of time.
• Cost efficient advertisement.
• Its target based advertisement.
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Scope of Research Work
• To improve the offline purchasing.
• Purchasing at local marketing areas.
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Analysis of Existing Methods/Models/Algorithms
• Geo fencing
• Beacon Technology
• Location-based search ads
• Proximity Marketing
• Location- Based Social Media Ads
• Augmented Reality Advertising
• Advertising using banners and televisions
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Proposed Method
User Application:
User needs to install the application and gives the location permissions. Once the user opens the
application and starts moving from the location, the location of the user gets mapped with the
locations of the stores. Whenever the user comes within the range that is fixed, he would get to
notify with the notification of the activities or actions going on inside the location. The user can
manually check the activities going on by just clicking on the view button which is in the home
page of the application.
Admin Application:
We have also implemented the admin application to make the changes as required by the store
managers. It is helpful to update the data and delete the past data which is not required by the store
managers.
31 March 2023
Department of Biotechnology, GIT Course Code and
Course Title:
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Application Screenshots
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Home Page View Items Items or Events Notification Data after clicking the
notification

Admin Application Screenshots
31 March 2023
Department of Biotechnology, GIT Course Code and
Course Title:
10
HomePage To add and view data Data

Practical Testing video
31 March 2023
Department of Biotechnology, GIT Course Code and
Course Title:
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Results & Analysis
• It helps both the advertisers and customers. It improves the local business and make easier for
the customers to know the deals and offers in nearest local stores.
• For customers, it helps in knowing the best market offers at new locations , so they can know
offers and deals.
• It saves the money and time of advertisers.
• The company is not required to advertise about their product in every location and it saves lots
of money and time to the advertisers.
• Customers are not required to visit each and every store to check whether the product is
available or not and the offers provided by the company.
It does not effect on any of the businesses instead it improves the business.
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Result & Analysis
We have tested our app in different kind of mobile devices and with different kind of users so that
we can enhance our application performance.
In that process they have provided feedback to our application , those are :
• Add user interface
• Not working in android 12
• Make notification effective
Based on the feedback we have modified our application , the things we have added are :
• Added user interface to the user so he can check the places and data manually by clicking on
view button.
• Given an unique styling to notification with app logo.
31 March 2023
Department of Biotechnology, GIT Course Code and
Course Title:
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Conclusion
Now we implemented the location based advertising system using Android application in our
college premises. We have added multiple locations and generated the notification when the student
moves in the range which is fixed. Students can manually check the data or events which are going
on at a particular location. We also created admin application for adding and deleting the data from
firebase.
In future we want to implement the application by supporting all the android versions i.e, android
12, android 13. We want to make changes in user interface for better interactions with the users.
Till now it is constrained to only college premises, if it possible we would like to extend the area.
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References
S.No. Author &
Year
Title of the Reference Paper Publisher Analysis
1 Christine
Strauss
16 Jan 2016
Location-based advertising on
mobile devices
(https://link.springer.com/article/10.1
007/s11301-015-0118-z )
State-of-
the-Art
This mobile advertising adds valuable
opportunities for companies: it allows consumers
to be addressed (i) individually, (ii) based on their
current location, and (iii) dynamically in real-
time; furthermore, (iv) content may be replaced
quickly by remote access.
2 Roger Ström
Martin Vendel
John Bredican
2014
Mobile Marketing: A literature review
on its value for consumers and
retailers
(https://www.diva-
portal.org/smash/get/diva2:60
3301/FULLTEXT01.pdf)
Elsevier Ltd. This mobile marketing can increase the
value for consumers and retailers.
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Thank You