DOWNFALL OF TOYOTA    BLAND-NAME      S1150091    Tsutomu Sakai
SECTION   WHAT IS TOYOTA?   MAIN OFFICE OF TOYOTA   WHAT LED TO THE DOWNFALL OF TOYOTA    BRAND-NAME WORLDWIDE   RECAL...
WHAT IS TOYOTA?Toyota Motar Corporation is the biggest  company that is making car in Japan. In 2008,Toyota was the bigges...
MAIN OFFICE OF TOYOTAThe main offices of Toyota are in Toyota city in Aichi prefecture, and Bunkyo-ku                in To...
WHAT LED THE DOWNFALL OF THE        BRAND-NAME WORLD WIDE?   Cause : RECALL   When : 2009-2010   Victim : People who ri...
RECALL PROBLEMIn the 2007, the user of TOYOTA in America  made a complaint “Accelerator is not so                   good”I...
CORRESPONDENCE OF TOYOTAFirst, TOYOTA did not deal with problem.And they said that “There are no problem     on safety in ...
REACTION OF FORIGN COUNTRIESAmerica : TOYOTA in untrustworthy. UK : It is the big problem not to     appreciate their mist...
PRESS CONFERENCE Company presidents apologized and said  “Believe me,TOYOTAs car is safety”I think I want TOYOTA to do the...
LINKhttp://business.timesonline.co.uk/tol/business/industry_sectors/engineering/article7017880.ecehttp://www.cbsnews.com/s...
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Week13

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Week13

  1. 1. DOWNFALL OF TOYOTA BLAND-NAME S1150091 Tsutomu Sakai
  2. 2. SECTION WHAT IS TOYOTA? MAIN OFFICE OF TOYOTA WHAT LED TO THE DOWNFALL OF TOYOTA BRAND-NAME WORLDWIDE RECALL PROBLEM CORRESPENDENCE OF TOYOTA REACTION OF FORIGN COUNTRIES LINK
  3. 3. WHAT IS TOYOTA?Toyota Motar Corporation is the biggest company that is making car in Japan. In 2008,Toyota was the biggest motar corporation in the world.
  4. 4. MAIN OFFICE OF TOYOTAThe main offices of Toyota are in Toyota city in Aichi prefecture, and Bunkyo-ku in Tokyo.
  5. 5. WHAT LED THE DOWNFALL OF THE BRAND-NAME WORLD WIDE? Cause : RECALL When : 2009-2010 Victim : People who ride the car made by in all of the world.
  6. 6. RECALL PROBLEMIn the 2007, the user of TOYOTA in America made a complaint “Accelerator is not so good”In the 2009, in California, car of TOYOTA went out of control, and 4 persons died.
  7. 7. CORRESPONDENCE OF TOYOTAFirst, TOYOTA did not deal with problem.And they said that “There are no problem on safety in TOYOTA products.”In the 2009, TOYOTA did recall. But then, they tried to avoid their responsibility.
  8. 8. REACTION OF FORIGN COUNTRIESAmerica : TOYOTA in untrustworthy. UK : It is the big problem not to appreciate their mistakes.
  9. 9. PRESS CONFERENCE Company presidents apologized and said “Believe me,TOYOTAs car is safety”I think I want TOYOTA to do their best to cover this problem.
  10. 10. LINKhttp://business.timesonline.co.uk/tol/business/industry_sectors/engineering/article7017880.ecehttp://www.cbsnews.com/stories/2010/02/24/eveningnews/main6240051.shtmlhttp://www.washingtontimes.com/news/2010/mar/03/toyotas-sales-fall-as-mhttp://www.autoblog.com/2010/01/21/toyota-issues-new-voluntary-recall-for-sticking-accelerator-peda/

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