2. Contents
History of Mc.Donald in Japan
University of Hamburger
McDonald left it to the locale
McDonald's six large main strategy
McDonald's business objective
Something to need
Reference
3. History of Mc.Donald in
Japan
1971. 5: Mc.Donald establishment.
6:Found University of Hamburger.
1975 12:Sales 10 billion yen breakthrough during year.
1976 12:100 shops of the number of stores are exceeded.
1977 10:Adoption of drive-through method
1999 8:Domestic the 3,000th shop is opened.
4. University of Hamburger
University of Hamburger in Chicago
Manager and education of profession to the
middle management
The student gathers from every country in the
world.
5. McDonald left it to the
locale
Procurement of ingredient and equipment
equipment
Store expansion
Advertising advertisement
Financial strategy
6. McDonald's six large
main strategy
1. Improvement of QSC+V that sets it up in customer's
standpoint.
2. Establishment of brand image.
3. Rival overthrow.
4. magnification of franchise business.
5. Aggressive branch shop on proper scale.
6. Talent structural reform and business improvement.
