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Daten in Online-Shops: Personalisierung & die Freaky Line (2014)
1.
DATEN IN ONLINE-SHOPS Personalisierung
& die Freaky Line Dr. Roman Zenner
2.
DR. ROMAN ZENNER •
Autor und Berater • Fachbücher zu verschiedenen Shop-Systemen • Projektleiter für mittlere und große Unternehmen
3.
LAGE DER NATION https://www.youtube.com/watch?v=3hbEWOTI5MI
4.
„ICH HABE NICHTS
ZUVERBERGEN!“
5.
"266/365 Reading on
the loo" by stuartpilbrow
6.
#KONTROLLSUCHT #SPÄHFANATISMUS #SICHERHEITSESOTHERIK #TOTALÜBERWACHUNG #SPÄHANGRIFF
7.
DER WERTVON DATEN https://farm9.staticflickr.com/8192/8132090918_f3b0f3f9a6_o_d.jpg
8.
DATEN IN ONLINESHOPS •
Bestelldaten • Adressdaten • Bonitätsauskünfte • Suchinformationen https://www.flickr.com/photos/twicepix/
9.
10.
11.
PERSONALISIERUNG
12.
REALTIME RECOMMENDATION
13.
ZUSÄTZLICHER DATEN-INPUT: ! ANNÄHERUNG AN DIE
FREAKY LINE
14.
http://www4.pcmag.com/media/images/342497-runtastic-libra-bluetooth-smart-scale.jpg
15.
16.
GOOGLE NOW: LOKALE SHOPPING-ERGEBNISSE https://plus.google.com/+google/posts/gqipsEeLcvg
17.
http://www.usp-forum.de/artikel-attachments/19966d1397297939-google-glass-google.jpg
18.
http://www.mobilegeeks.de/wp-content/uploads/2013/10/siri-icon.jpg
19.
WAS KÖNNEN SHOPBETREIBERTUN? •
Transparenz (Datenschutz nicht als notwendiges Übel, sondern als Abgrenzungsmöglichkeit ansehen) • Sorgfältige Auswahl der Dienstleister (z.B. Hosting) • Informiert bleiben und sich engagieren
20.
VIELEN DANK! ! @rzenner