SlideShare ist ein Scribd-Unternehmen logo
1 von 22
How to create an
  early-stage pitch deck.


Ryan Spoon: ryanspoon.com
Polaris Venture Partners: polaris.vc
Dogpatch Labs: dogpatchlabs.com
About Us:
Sample Companies
Intro
-   I’ve seen 1,000s of early stage decks over last 2 yrs
-   Most mistakes are relatively common
-   And most mistakes are easily addressed
-   This is a guide to creating your pitch deck
-   Warning: it’s just one investor’s advice :)

    Two parts to this walkthrough:
      1. Five overarching guidelines
      2. An example structure & flow
Five Themes / Guidelines
1. A Great One-Liner
Think of it as your elevator pitch… in one sentence.
It’s a hybrid of:
    - Your product / vision
    - Your company purpose
    - A starting point for the pitch

Common framework: “We are X for Y”*
*assuming X is attractive and Y is a big enough opportunity!
2. Know Your Audience

Before crafting a pitch deck, understand:
   - Who you are meeting with?
   - What is the investor’s and the firm’s focus?
   - Are there related investments?
   - How much time do you have?

These influence your deck, the discussion and
likely questions you’ll be asked.
3. 10-15 Slides

 The deck is important...
   But the conversation is more important.

 Budget your time accordingly.
   Allow for discussion alongside each slide.

 10-15 slides. Max.
   Will provide suggested structure later in deck
4. Beware the Demo
For early stage companies, it’s all about product.
And the best mark of product is market validation.

Demos are great… but remember these four rules:
  1. Be careful of time.
  2. Don’t get lost in product.
  3. Have backup if (when!) something goes wrong.
  4. Give even weight to product & traction / data.
5. Expect the Deck to be Shared

 Whether you like it or not (!),
 your deck will be shared (i.e. among partnership).

 Goal: be equally compelling with/without voiceover.

 How?
   - deck should tell its own story.
   - do *not* rely on builds, intricate slides.
   - make the file size manageable for email.
   - PDF or secure URL are great alternatives to PPT.
Suggested Structure.
(remember: 10-15 slides)
The Flow

 The Big Idea

    Why you?

      The current problem

      Your solution. Why now?

      Traction & validation

    What’s the future?

 The ask
Remember: 10-15 Slides

 The Big Idea                   1-2 slides


    Why you?                    1 slide

      The current problem       2-4 slide


      Your solution. Why now?   3-5 slides


      Traction & validation     2-4 slides


    What’s the future?          1-2 slide


 The ask                        1 slide
1. Vision
                                                                                    - Expanded company one-liner
         The Big Idea                                                               - The big vision: today & tomorrow




http://www.businessinsider.com/this-is-the-first-pitch-deck-foursquare-   http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-
ever-showed-investors-2011-12?op=1                                        ever-pitch-deck-2011-9#-1
2. The Team
Why are you the right team for the problem?

- Include management team and advisors, investors
- Include bios with key, relevant experience
- Outline division of responsibilities

Think an expanded
AngelList team profile




                                              http://angel.co/visually
3. The Market…
4. The Opportunity
                               - Customer / consumer pains?
 The current problem           - How are they solving today?
                               - How will they solve with you?
  Your solution                - How is it different than market?

                               - Why is solution possible today?
 Why now?                      - Why is it right for today, tomorrow?


      - How big is the market?
      - How big can you be?
      - What value are you creating?
      - Be realistic!
Airbnb: Problem, Solution,
Market Size, Market Potential
Mint: Market size, Landscape,
Product / Market Fit
5. Your Product….
6. Your Traction
You’ve set the stage…
now show off the product and traction / validation:

I want to know:
      - is the product resonating?
      - is it trending in the right direction?
      - engagement, engagement, engagement
         engagement data > user acquisition!
      - What are your KPIs? Goals?
ReadyForZero: Product Traction

Traction can be shown
through acquisition,
usage, retention, etc.

ReadyForZero showed
user activity as
measure of product
efficacy:

Users pay-off debt 2x
faster than non-users
7. The Future: 12mo & Out
So far, you’ve spent the deck outlining team, product
and success to-date.

Now talk about what’s next…
And how it ties into the big vision and the fundraise.

What are the next 12-24 months of:
     - Product          - People
     - Performance      - Finances
8. The Ask

A pitch deck cannot crescendo without a clear ask
(aka what you are looking for):
   - What size investment are you looking for?
   - How long does it get you?
   - How will you spend it?
   - What are goals before raising the next round?
   - How else can the investor(s) help?

This is commonly overlooked… but easy to create!
Learn more.
Connect with us.


  polaris.vc               dogpatchlabs.com      ryanspoon.com
  @polarisvc               @dogpatchlabs         @ryanspoon
  fb.com/polarisventures   fb.com/dogpatchlabs   fb.com/ryanspoon

Weitere ähnliche Inhalte

Andere mochten auch

The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsMikael Cho
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MSuhail Doshi
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckRami Al-Karmi
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011Rand Fishkin
 
投資家向けピッチ練習は30秒か2分かデモでお願いします スタートアップのシード段階におけるピッチの構成の方法
投資家向けピッチ練習は30秒か2分かデモでお願いします スタートアップのシード段階におけるピッチの構成の方法投資家向けピッチ練習は30秒か2分かデモでお願いします スタートアップのシード段階におけるピッチの構成の方法
投資家向けピッチ練習は30秒か2分かデモでお願いします スタートアップのシード段階におけるピッチの構成の方法Takaaki Umada
 
ピッチをする前に知っておきたかったこと スタートアップの資金調達
ピッチをする前に知っておきたかったこと スタートアップの資金調達ピッチをする前に知っておきたかったこと スタートアップの資金調達
ピッチをする前に知っておきたかったこと スタートアップの資金調達Takaaki Umada
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >>  Podozi500’s Demo Day Batch 16 >>  Podozi
500’s Demo Day Batch 16 >> Podozi500 Startups
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateJoseph Hsieh
 
AdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First PitchAdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First Pitchadpushup
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckLaxman Papineni
 
The 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 millionThe 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 millionGoCanvas
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckDanielle Morrill
 
How Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksWealthsimple
 
Fittr Pitch Deck
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Decknolanperk
 

Andere mochten auch (19)

The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
 
Square Pitch Deck
Square Pitch DeckSquare Pitch Deck
Square Pitch Deck
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deck
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollars
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
 
投資家向けピッチ練習は30秒か2分かデモでお願いします スタートアップのシード段階におけるピッチの構成の方法
投資家向けピッチ練習は30秒か2分かデモでお願いします スタートアップのシード段階におけるピッチの構成の方法投資家向けピッチ練習は30秒か2分かデモでお願いします スタートアップのシード段階におけるピッチの構成の方法
投資家向けピッチ練習は30秒か2分かデモでお願いします スタートアップのシード段階におけるピッチの構成の方法
 
ピッチをする前に知っておきたかったこと スタートアップの資金調達
ピッチをする前に知っておきたかったこと スタートアップの資金調達ピッチをする前に知っておきたかったこと スタートアップの資金調達
ピッチをする前に知っておきたかったこと スタートアップの資金調達
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >>  Podozi500’s Demo Day Batch 16 >>  Podozi
500’s Demo Day Batch 16 >> Podozi
 
Front series A deck
Front series A deckFront series A deck
Front series A deck
 
SteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch DeckSteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch Deck
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck Template
 
AdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First PitchAdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First Pitch
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch Deck
 
The 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 millionThe 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 million
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
How Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeks
 
Fittr Pitch Deck
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Deck
 

Kürzlich hochgeladen

Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMKumar Satyam
 
Navigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern EnterpriseNavigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern EnterpriseWSO2
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
Less Is More: Utilizing Ballerina to Architect a Cloud Data Platform
Less Is More: Utilizing Ballerina to Architect a Cloud Data PlatformLess Is More: Utilizing Ballerina to Architect a Cloud Data Platform
Less Is More: Utilizing Ballerina to Architect a Cloud Data PlatformWSO2
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityWSO2
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxMarkSteadman7
 
Modernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using BallerinaModernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using BallerinaWSO2
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard37
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxRemote DBA Services
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...caitlingebhard1
 
Choreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software EngineeringChoreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software EngineeringWSO2
 
WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...
WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...
WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...WSO2
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 

Kürzlich hochgeladen (20)

Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
Navigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern EnterpriseNavigating Identity and Access Management in the Modern Enterprise
Navigating Identity and Access Management in the Modern Enterprise
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Less Is More: Utilizing Ballerina to Architect a Cloud Data Platform
Less Is More: Utilizing Ballerina to Architect a Cloud Data PlatformLess Is More: Utilizing Ballerina to Architect a Cloud Data Platform
Less Is More: Utilizing Ballerina to Architect a Cloud Data Platform
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptx
 
Modernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using BallerinaModernizing Legacy Systems Using Ballerina
Modernizing Legacy Systems Using Ballerina
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
 
Choreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software EngineeringChoreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software Engineering
 
WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...
WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...
WSO2 Micro Integrator for Enterprise Integration in a Decentralized, Microser...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 

How to Create an Early Stage Pitch Deck

  • 1. How to create an early-stage pitch deck. Ryan Spoon: ryanspoon.com Polaris Venture Partners: polaris.vc Dogpatch Labs: dogpatchlabs.com
  • 3. Intro - I’ve seen 1,000s of early stage decks over last 2 yrs - Most mistakes are relatively common - And most mistakes are easily addressed - This is a guide to creating your pitch deck - Warning: it’s just one investor’s advice :) Two parts to this walkthrough: 1. Five overarching guidelines 2. An example structure & flow
  • 4. Five Themes / Guidelines
  • 5. 1. A Great One-Liner Think of it as your elevator pitch… in one sentence. It’s a hybrid of: - Your product / vision - Your company purpose - A starting point for the pitch Common framework: “We are X for Y”* *assuming X is attractive and Y is a big enough opportunity!
  • 6. 2. Know Your Audience Before crafting a pitch deck, understand: - Who you are meeting with? - What is the investor’s and the firm’s focus? - Are there related investments? - How much time do you have? These influence your deck, the discussion and likely questions you’ll be asked.
  • 7. 3. 10-15 Slides The deck is important... But the conversation is more important. Budget your time accordingly. Allow for discussion alongside each slide. 10-15 slides. Max. Will provide suggested structure later in deck
  • 8. 4. Beware the Demo For early stage companies, it’s all about product. And the best mark of product is market validation. Demos are great… but remember these four rules: 1. Be careful of time. 2. Don’t get lost in product. 3. Have backup if (when!) something goes wrong. 4. Give even weight to product & traction / data.
  • 9. 5. Expect the Deck to be Shared Whether you like it or not (!), your deck will be shared (i.e. among partnership). Goal: be equally compelling with/without voiceover. How? - deck should tell its own story. - do *not* rely on builds, intricate slides. - make the file size manageable for email. - PDF or secure URL are great alternatives to PPT.
  • 11. The Flow The Big Idea Why you? The current problem Your solution. Why now? Traction & validation What’s the future? The ask
  • 12. Remember: 10-15 Slides The Big Idea 1-2 slides Why you? 1 slide The current problem 2-4 slide Your solution. Why now? 3-5 slides Traction & validation 2-4 slides What’s the future? 1-2 slide The ask 1 slide
  • 13. 1. Vision - Expanded company one-liner The Big Idea - The big vision: today & tomorrow http://www.businessinsider.com/this-is-the-first-pitch-deck-foursquare- http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first- ever-showed-investors-2011-12?op=1 ever-pitch-deck-2011-9#-1
  • 14. 2. The Team Why are you the right team for the problem? - Include management team and advisors, investors - Include bios with key, relevant experience - Outline division of responsibilities Think an expanded AngelList team profile http://angel.co/visually
  • 15. 3. The Market… 4. The Opportunity - Customer / consumer pains? The current problem - How are they solving today? - How will they solve with you? Your solution - How is it different than market? - Why is solution possible today? Why now? - Why is it right for today, tomorrow? - How big is the market? - How big can you be? - What value are you creating? - Be realistic!
  • 16. Airbnb: Problem, Solution, Market Size, Market Potential
  • 17. Mint: Market size, Landscape, Product / Market Fit
  • 18. 5. Your Product…. 6. Your Traction You’ve set the stage… now show off the product and traction / validation: I want to know: - is the product resonating? - is it trending in the right direction? - engagement, engagement, engagement engagement data > user acquisition! - What are your KPIs? Goals?
  • 19. ReadyForZero: Product Traction Traction can be shown through acquisition, usage, retention, etc. ReadyForZero showed user activity as measure of product efficacy: Users pay-off debt 2x faster than non-users
  • 20. 7. The Future: 12mo & Out So far, you’ve spent the deck outlining team, product and success to-date. Now talk about what’s next… And how it ties into the big vision and the fundraise. What are the next 12-24 months of: - Product - People - Performance - Finances
  • 21. 8. The Ask A pitch deck cannot crescendo without a clear ask (aka what you are looking for): - What size investment are you looking for? - How long does it get you? - How will you spend it? - What are goals before raising the next round? - How else can the investor(s) help? This is commonly overlooked… but easy to create!
  • 22. Learn more. Connect with us. polaris.vc dogpatchlabs.com ryanspoon.com @polarisvc @dogpatchlabs @ryanspoon fb.com/polarisventures fb.com/dogpatchlabs fb.com/ryanspoon