6. • What is the content?
• Who is curating the content?
• Where is it gonna go?
• Who will maintain/update it?
• How will it look?
• The list goes on…
7. Why is content a
challenge?
• We don’t value what content does for us
• Content needs structure, process and attention
• Content is massive, political and time-consuming
• The web is not print
8.
9.
10. The design and back-end of your site should be
built around your content, not the other way
around.
11.
12. Content Strategy is a combination of:
• Journalism
• PR
• Marketing
• Web-writing
• Design
22. • Pay close attention to grammar, details, broken
links, etc.
• What works, what doesn’t?
23. Information Architecture
• Layout-wise, kinda the same thing as the content
inventory
• You’re organizing the new site.
• Determines page count, the heirarchy and what
each page will have exactly.
26. • Client needs vs. audience needs
• Mission statements, newsletters, anything with low
page count.
• Present good reason to shave those off
• Ultimately, stakeholders have the last say, but
always make suggestions.
• The job is to determine what works and what
doesn’t.
27. • Before you know it, you have a functioning IA!
• The guide and rubric for designers/developers
