RYAN HOLIDAY is a mediastrategist for notorious clients such asTucker Max and Dov Charney. Afterdropping out of college at nineteen toapprentice under Robert Greene, author ofThe 48 Laws of Power, he went on to advisemany bestselling authors andmultiplatinum musicians. He is currentlythe director of marketing at AmericanApparel, where his work is internationallyknown. His campaigns have been used ascase studies by Twitter, YouTube, andGoogle and written about in AdAge, theNew York Times, Gawker and FastCompany. He currently lives in NewOrleans and writes at RyanHoliday.net.