“If only they knew we were promoting the offensive TuckerMax brand for us just as we planned…”The coverage my stunts received began helping the 20,000 dollar-a-month publicist the movie had hired. REJECTIONS FROM LATE-NIGHT TELEVISION, NEWSPAPER INTERVIEWS, AND MORNING RADIO TURNED INTO CALL-BACKS. Tucker did Carson Daly’s NBC late-night show for the first time. By the end of this charade, hundreds or reputable reporters, producers, and bloggers had been swept up into participating. Thousands more had eagerly gobbled up news about it on multiple blogs. Each time they did, views of the movie trailer spiked, book sales increased, and Tucker became more famous and more controversial.