At the first level, small blogs and hyperlocal websites that cover your neighborhood or particular scene are some of the easiest sites to get traction on. Trust is very high here. At the same time, they are cash-strapped and traffic- hungry, always on the lookout for a big story that might draw a big spike of new viewers. It doesn’t have to be local, though; it can be a site about a subject you know very well, or it can be a site run by a friend.What’s important is that the site is small and understaffed. This makes it possible to sellthem a story that is only loosely connected to their core message but really sets you up to transistion to the next level.