2. I should clear up that I am not talking
a b o u t t h e E g o . I a m t a l k i n g a b o u t e g o .
3. Ego is that outsized sense of self-
i m p o r t a n c e , t h a t m a l i g n a n t s e l f - a b s o r p t i o n ,
a b e l i e f t h a t o n e i s s o m e h o w i n h e r e n t l y
b e t t e r a n d e n t i t l e d t o m o r e t h a n e v e r y o n e
e l s e . I t ’s t h e v o i c e w h i s p e r i n g i n o u r e a r,
a l t e r n a t i v e l y, t h a t w e ’ r e i n v i n c i b l e a n d t h a t
w e ’ r e a p i e c e o f s h i t w h o s h o u l d m a k e
e v e r y o n e p a y.
4. Ego is tha t toxi c f orce th at makes
teamwork, empathy, vulnerability and
a r t i s t r y i m p o s s i b l e .
5. Eg o is th e e n emy o f mas tering a craf t.
Ego is th e e n emy o f re al creat iv e insight .
Ego is th e e n emy o f wo rking w ell with ot hers.
Ego is th e e n emy o f bu i l d i n g loyalt y and support .
Ego is the en emy o f re p e a ti n g a nd ret aining your success.
Ego is the e n emy o f wh a t yo u want and of what you have.
6. At any given time in life, people find
themselves at one of three stages.
12. “He was a re all y go od gui tar
p l a y e r w h e n h e w a l k e d i n t h e
d o o r. He j u s t d i d n ' t l e a r n h o w
to play in an environment
w h e r e h e l e a r n e d a l l t h e n a m e s
a n d h o w t o c o n n e c t e v e r y t h i n g
together.”
—Joe Sa tria ni
13. “I t is imp ossib le to le arn that w hi ch
o n e t h i n k s t h e y a l r e a d y k n o w.”
—Epictetu s
14. “Ever y man I me et is my ma ster i n
som e poi nt, a nd in that I l earn of him. ”
—Ralph Waldo Eme rson
27. “The mo re you stress ove r b ill s, the
mo re d ifficul t it i s to focus o n your
g o a l s . T h e c h e a p e r y o u c a n l i v e , t h e
g r e a t e r y o u r o p t i o n s . ”
—Mark Cuban
31. It’s not about destroying anything, it’s
a b o u t l i b e r a t i n g you to accomplish the
w o r l d - c h a n g i n g w o r k y o u ’ r e t r y i n g t o d o .
