1. Clients will react differently to the
same market events. How will you
manage your different clients’
emotions as the market changes?
For the first time, advisors can predict the
Market Mood of clients in real time as the mar-
ket changes. Market Mood puts customized
communication keys at advisor’s finger tips to
be more proactive in taking action and
managing clients’ behaviors.
Financial DNA Market MoodTM

2. Manage the market fear of your clients
to maximize confidence, retention and
compliance during periods of market
change.
Easily provide a consistent
client behavioral management
experience across your whole firm
to increase investment returns.
The Benefits
The Features
Real-time measurement of
client’s exuberance, comfort
or fear of the current market
conditions.
Behavioral-driven scripts
and action items to man-
age client’s behaviors by
phone, email, or in person.
Client dashboard of
Market Mood
measurement
across firm.
1) Source: The 93.6% Question of Financial Advisors, Meir Statman, 2000 2) Source: The Alpha Advisor, Vanguard, 2015
In market events, some clients
react with exuberance, while
others react with fear.
Research shows how you behaviorally
manage the client is 93.6% of the wealth
management game1
and can increase
investment returns by 150bps per year.2

3. Market Mood provides behavioral driven action items to
have meaningful conversations with your clients.
of clients leave their advisor
because they fail to understand
their goals and objectives.
35% leave to find an advisor who is
better at communicating.1
1) Peak Performance - Misunderstood Clients Leave Their Financial Advisors Behind By Roxanne Emmerich, CSP, CMC 2) Key findings from the EY Global Consumer
Insurance Survey 2014 3) Vanguard-Spectrem Group Today's affluent investors: insights and opportunities
Clients want more frequent, meaningful and
personalized communications.2
of investors prefer that the
advisor initiate contact with
them.3
51%
89%
51%
89%

4. About DNA Behavior:
Three platinum standard Discovery Processes on
one platform:
DNA Behavior Systems are powered with
reliable “Swiss Watch” predictability and
user-friendly “Smart Watch” functionality.
 Financial DNA®
 Communication DNA®
 Business DNA®
For more information about Financial DNA:
Contact:
DNA Behavior International
5901-A Peachtree Dunwoody Rd
Suite 375, Atlanta, GA 30328
(770) 274-0311
inquiries@dnabehavior.com
www.financialdna.com
DNA Behavior serves clients in over 50 coun-
tries and 11 languages out of 7 global offices.
Independent validation by a team with 100+
years of combined academic and practical
behavioral discovery instrument development
experience.
60 man years in the development of our
systems and its programs since 2001.
DNA Behavior helps advisory firms become client-centered using validated behavioral insights
on a scalable basis to “Know, Engage and Grow” every employee and client online.