42. Strategy: Customer Money-Making
Blue Ocean Red Ocean
II III
Mission
Critical
Deployment Optimization
Non-Mission
Critical
I Outsource IV
Innovation
43. MoneyMaking Strategy
Blue Ocean Red Ocean
II III
Mission
Critical Deployment Optimization
Non-Mission
Critical Innovation Outsource
I IV
44. MoneyMaking Strategy
Blue Ocean Red Ocean
II III
Mission
Critical
Non-Mission
Critical
I IV
Innovation
45. MoneyMaking Strategy
Blue Ocean Red Ocean
II III
Mission
Critical
Deployment
Non-Mission
Critical
I IV
Innovation
46. MoneyMaking Strategy
Blue Ocean Red Ocean
II III
Mission
Critical
Deployment Optimization
Non-Mission
Critical
I IV
Innovation
47. MoneyMaking Strategy
Blue Ocean Red Ocean
II III
Mission
Critical
Deployment Optimization
Non-Mission
Critical
I IV
Innovation Outsource
48. Which Quadrants Do You Add Value to?
Blue Ocean Red Ocean
II III
Mission
Critical
Deployment Optimization
Non-Mission
Critical
I Outsource IV
Innovation
49. Key
To create demand, you must connect to both
red and blue ocean customer strategies.
Why?
Wednesday, September
23, 2009
50. Your Top Customers: Sustainability Strategy?
Blue Ocean Red Ocean
II III
Mission
Critical
Deployment Optimization
Non-Mission
Critical
I Outsource IV
Innovation
62. Marc Miller mmiller@sogistics.com www.sogistics.com
Focus on the promise, not the prize
Double Down on the Analytics
Read “A Seat at the Table”
(amazon.com)
Get Smarter Faster: Get a Smartpen!
(www.smartpenz.com)
r