How do consumer trends influence the PR-, communication-, advertising business?

1. THE GO LD N A GE O
E F
A D E TI S N G
V R
I

2. ZEITGEIST
INDIVIDUAL SOCIETY
MORE BETTER
SHAREHOLDER STAKEHOLDER
SHORT TERM PROFIT LONG TERM DEVELOPMENT
BONUS CULTURE ANTI- BONUS CULTURE
PRIVATIZATION NATIONALIZATION
I WE
CREDIT CASH
DEREGULATION CONTROL
GLOBALIZATION LOCALIZATION
COMPLEXITY SIMPLICITY
OWN USE
RISKTAKING PROTECT

3. ZEITGEIST
FREEDOM
NETWORKING
IDEALS
CHANGE
WELLBEING
VISION
SUSTAINABLE
I WE
SAFE
TRADITION
&
SOLID
RELIABLE
STABILE
CONTROL PROVEN SUCCESSES

4. TRENDS
TRANSPARANT
TOGETHER
PROVEN
MATRIX
POLARIZATION
ER
GO
NO
UNPLUGGED
MI
X LOCAL REAL

5. “BUILDING A
BETTER
AIRLINE, NOT
JUST A
BIGGER ONE”
Delta Airlines, campagne 2010

6. RESET

7. RESET

8. RESET

9. RESET

10. RESET

11. RESET

12. “YOUR BRAND IS NO
STRONGER THAN YOUR
REPUTATION AND WILL
INCREASINGLY
DEPEND ON WHAT
COMES UP WHEN
YOU’RE GOOGLED
Allan Jenkins

13. TRANSPARANT

14. TRANSPARANT

15. TRANSPARANT

16. TRANSPARANT

17. TRANSPARANT

18. TRANSPARANT

19. “WE HELPED DIAGNOSE
THE PROBLEM...
HELP US PRESCRIBE
THE SOLUTION
Sarah Palin, 2010 campaign

20. POLARIZATION

21. A true story about what it’s really like to work at:
“The happiest place on earth” POLARIZATION

22. POLARIZATION

23. POLARIZATION

24. THE DUTCH BOOMERS, AKA THE
STUFFED GENERATION, FENDING FOR
THEMSELVES
POLARIZATION

25. “COMING TOGETHER IS A
BEGINNING.
KEEPING TOGETHER IS
PROGRESS.
WORKING TOGETHER IS
SUCCESS!”
Henry Ford

26. TOGETHER

27. TOGETHER

28. TOGETHER

29. TOGETHER

30. TOGETHER

31. “THE WEB IS DEAD,
LONG LIVE THE
INTERNET”
WIRED Magazine, 2010

32. JUST ANY DINNER PARTY IN 2011
MATRIX

33. MATRIX

34. MATRIX

35. MATRIX

36. WHEN TOP NYC
CREATIVE DIRECTORS
GOOGLED
THEMSELVES........

37. UNPLUGGED

38. UNPLUGGED

39. UNPLUGGED

40. UNPLUGGED

41. UNPLUGGED

42. “ADVERTISING IS
THE TAX YOU PAY
FOR BEING
UNREMARKABLE”
Robert Stephens, founder of Geek Squad

43. #WTF! HAVE WE GOT HERE?
ERGONOMIX

44. ERGONOMIX

45. Risk alert!
You are in a
hazardous
environment. Try
parking your car
somewhere else.
OK
ERGONOMIX

46. ERGONOMIX

47. “LOCAL IS THE
NEW GLOBAL”
Marian Salzman, 2008

48. MASS RETAIL SUFFERS UNDER THE HANDS OF THE INTERNET.
HOWEVER, LOCAL, PERSONAL AND FOCUSSED PROVES THE RETAIL
CONCEPT IS FAR FROM DEAD!

49. LOCAL

50. LOCAL

51. LOCAL

52. “NIET ELK OUD
VROUWTJE IS EVEN
BETROUWBAAR, ELKE
GOLF GELUKKIG WEL”
Volkswagen, campagne 2010

53. PROVEN

54. PROVEN

55. PROVEN

56. “ALL FACE AND
NO TROUSERS?”
Jeremy Clarkson, Topgear

57. REAL

58. REAL

59. REAL

60. REAL

61. REAL

62. REAL

63. “CULTURE EATS
STRATEGY FOR
BREAKFAST”
Ford war room, mantra

64. ZEITGEIST
INTERRUPT INVOLVE
SEEK ATTENTION ATTRACT
DIRECT CONNECTION
ONE TO MANY MANY TO MANY
REACT INTERACTION
RETURN ON INVESTMENT RETURN ON INVOLVEMENT
USE INSPIRATION
PROMISE ACT
IMAGE EXPERIENCE
WHAT YOU NEED WHAT I WANT
TELL DO
STRATEGY CULTURE

65. Bob van Leeuwen
Bob van Leeuwen
robertus.van.leeuwen@gmail.com
@capibaro
06 10915818