More Related Content Similar to Constellation's Sneak Peak Into Social Business Trends (20) More from R "Ray" Wang (9) Constellation's Sneak Peak Into Social Business Trends1. San
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2. Social Business Trends
A Sneak Peak Into The Galaxy Of Constellationʼs
Social Business Research#
February 2011#
R “Ray” Wang#
Principal Analyst & CEO#
©
2011
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Inc.
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rights
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3. Agenda
• And now a quick word from our sponsor…#
• The new CIOs come from business#
• Demystifying social business#
• Trends in social business#
– Activity streams dominate collaborative user
experiences#
– Social analytics forms the foundation#
– Gamification enters the early enterprise
adopters#
• Q&A#
3
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5. Our clients engage us for 3 reasons
Naviga.ng
Disrup.ve
Technologies
5
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2011
Constella.on
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Inc.
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6. We partner with our clients
Bring
real
world
experience,
independence,
and
objec.vity
to
our
clients
Cut
through
the
fluff
of
buzz
words
and
trends
to
provide
pragma.c
advice
Guide
buyers
through
a
dizzying
array
of
disrup.ve
business
models
and
technologies
Help
sellers
understand
the
buyer’s
point
of
view
and
how
to
deliver
value
to
their
customers
6
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2011
Constella.on
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Inc.
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rights
reserved.
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Confiden.al
7. Clients engage via open and syndicated
research models
Syndicated
Open
Research
Direct
Access
Research
• Blogs
• Tailored
• Inquiry
calls
• Inquiries
subscrip.on
• Advisory
• Free
Reports
rela.onships
engagements
• In-‐depth
reports
• Custom
projects
• Solu.on
evalua.ons
• Firm-‐wide
trend
reports
• Webinars
and
podcasts
7
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2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
8. The New CIOs Come From Business
©
2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
9. Four faces of the new “CIO”
External
Focused
Chief
Chief
Integra.on
Innova.on
Officer
Technology
Savvy
Officer
Business
Savvy
The
New
C
“I”
O
Chief
Chief
Infrastructure
Intelligence
Officer
Officer
Internal
Focused
©
2011
R
Wang
&
Insider
Associates,
LLC.
All
rights
reserved.
9
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2011
Constella.on
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Inc.
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rights
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Client
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11. Five simple rules for social business
1
Trust
is
the
new
social
currency
2
Social
is
a
cultural
shig
3
Building
community
is
the
goal
4
P2P
is
today’s
reality
5
Social
Business
is
just
good
business
©
2010
R
Wang
&
Insider
Associates,
LLC.
All
rights
reserved.
11
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2011
Constella.on
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12. Five Phases Of Social Business Maturity
Phase
5:
Realiza.on
Phase
4:
Formaliza.on
Phase
3:
Evangeliza.on
Phase
2:
Experimen-‐
ta.on
Phase
1:
Discovery
©
2011
R
Wang
&
Insider
Associates,
LLC.
All
rights
reserved.
12
©
2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
13. Business Challenges Faced By "
Social Business Maturity Phase
Phase
5:
Realiza.on
Phase
4:
• Keeping
up
with
Formaliza.on
social
innova.ons
Phase
3:
• Scaling
to
match
• Developing
Evangeliza.on
demand
social
business
• Ensuring
long
governance
• Incorpora.ng
term
funding
Phase
2:
social
into
Experimenta.on
business
models
• Fostering
• Iden.fying
Phase
1:
meaningful
Discovery
Internal
collabora.on
metrics
• Discerning
hype
• Choosing
the
from
reality
right
tools
• Garnering
execu.ve
support
©
2011
R
Wang
&
Insider
Associates,
LLC.
All
rights
reserved.
13
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2011
Constella.on
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Inc.
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rights
reserved.
Client
Confiden.al
14. Q. What are your key challenges in 2010?
©
2011
R
Wang
&
Insider
Associates,
LLC.
All
rights
reserved.
Source:
2010
State
of
Social
Business
Survey
-‐
n=45,
©
2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
14
15. Q. What are your key challenges in 2011?
Dra$
©
2011
R
Wang
&
Insider
Associates,
LLC.
All
rights
reserved.
Source:
2010
State
of
Social
Business
Survey
-‐
n=45,
2011
State
of
Social
Business
Survey
-‐
n
=
103
©
2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
15
17. Consumer Tech disruptions emerge into
Enterprise advancements
Evolu.on
of
Ac.vity
Streams
Into
E2.0
Ecosystems:
Informa.on
Solu.ons:
brokerages
Purpose
built
Plamorms:
collabora.on
Enterprise
Tools:
collabora.on
Enterprise
Paradigm:
collabora.on
Consumer
tech
UI
©
2011
R
Wang
&
Insider
Associates,
LLC.
All
rights
reserved.
17
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2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
18. Activity streams converge to solve
multiple use case scenarios
External
Collabora.on
Dra$
Purpose
Built
Solu.on
Plamorm
Solu.on
Sweet
spot
Internal
Collabora.on
©
2011
R
Wang
&
Insider
Associates,
LLC.
All
rights
reserved.
18
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2011
Constella.on
Research,
Inc.
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rights
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Confiden.al
20. Exploring social analytics from a wide
range of options
Legacy
analy.cs
firms
Pure
social
media
monitoring
Sen.ment
analysis
experts
Informa.on
services
firm
brokerages
20
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2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
22. Engagement Models For Gamification"
Intrigue
Challenge
Reward
Engagement
Community
Status
©
2010
R
Wang
&
Insider
Associates,
LLC.
All
rights
reserved.
22
©
2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
23. Applying The Seven Deadly Sins To
Gamification
Wrath
Greed
Sloth
GluOony
Lust
Envy
Pride
23
©
2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
24. Non-monetary rewards provide the
currencies in community engagement
Recogni.on
Access
Impact
• Influence
tracking
• Community
• Raise
personal
&
• Badges
resources
and
community
profile
• Code
galleries
tutorials
• Deliver
feedback
• Featured
• Informal
social
from
surveys
placement
networks
• Influence
product
• Awards
and
• Key
execu.ves
direc.on
contests
• New
features
• Drive
business
• Speaking
slots
• New
products
outcomes
• Select
groups
• Beta
versions
• Provide
proof
• Public
events
point
references
• Private
events
• Incen.vize
downloads/demos
2011
Constella.on
Research
Q1
qualita.ve
survey
on
community
engagement
incen.ve
drivers
24
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2011
Constella.on
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rights
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Client
Confiden.al
25. Next Steps
©
2011
Constella.on
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Inc.
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Confiden.al
26. Meet The Research Team
Paul
Papadimitriou,
VP
&
Jeff
Ashcrog,
VP
&
Principal
Principal
Analyst
Analyst
Sameer
Patel,
VP
&
Principal
Adrian
Bowles,
VP
&
Analyst
Principal
Analyst
Frank
Scavo,
VP
&
Principal
Analyst
Jill
Dyche,
Contribu.ng
Analyst
Alan
Silberberg,
VP
&
Principal
Analyst
Elizabeth
Herrell,
Contribu.ng
Analyst
Brian
Solis,
VP
&
Principal
Analyst
Maribel
Lopez,
VP
&
Principal
Analyst
R
“Ray”
Wang,
Principal
Analyst
&
CEO
Oliver
Marks,
VP
&
Principal
Analyst
Amy
Wilson,
VP
&
Principal
Analyst
26
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2011
Constella.on
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rights
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Client
Confiden.al
27. Personalized programs tailored to meet
buy side/ user requirements
Rela.onship
and
Level
of
Customiza.on
Knowledge
Interac2ve
Ecosystem
Sharing
Advisory
Engagement
Market
Overviews
Execu.ve
Coaching
Peer
Groups
Technology
and
Process
Frameworks
Business
Strategy
Review
Custom
Workshops
Product
and
Vendor
Evalua.ons
Best
Prac.ces
Review
Checklist
Assessments
Innova.on
Tours
Strategic
Planning
Training
(non-‐custom)
Bidder’s
Conferences
Technology
Selec.on
Cer.fica.on
Programs
Pilot
Programs
Contract
Nego.a.ons
Custom
Research
Independent
Valida.on
&
Talent
Acquisi.on
Speaker
Series
Verifica.on
27
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2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
28. Put the flexible Research as a Service
credit model to use
Research
Access
Engagement
Custom
• Blog
Access
• Advisory
(1
to
8
• Webinar
(Included)
credits)
produc.on
(4
• Short
Email
Inquiry
• Domes.c
Speech
(8
credits)
(Included)
to
12
credits)
• Webinar
w/
replay
• In-‐depth
Report
• Interna.onal
rights
(6
credits)
Purchase
(1
credit)
Speech
(12
to
16
• Vendor
Evalua.on
• Webinar
credits)
Reprint
Rights
(24
AOendance
(1
credits)
credit)
• Workshops
(8
to
12
• Solu.on
Evalua.on
credits)
Report
Purchase
(2
• Project
Consul.ng
credits)
(Custom
Pricing)
28
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2011
Constella.on
Research,
Inc.
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rights
reserved.
Client
Confiden.al
29. Upcoming free webinars!
• March 1st, 2011 – The Business Value
Approach To Strategic HR#
• March 2nd, 2011 – Which CIO Will You
Become? Innovative, Infrastructure,
Intelligent, or Integrated.#
• March 23rd, 2011 – Starting a Social Supply
Chain Synergy Revolution#
29
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2011
Constella.on
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Inc.
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rights
reserved.
Client
Confiden.al
31. Thank you
R “Ray” Wang
650.918.6619
R@ConstellationRG.com
Twitter: @rwang0
http://blog.softwareinsider.org
www.ConstellationRG.com
31
©
2011
Constella.on
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Inc.
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rights
reserved.
Client
Confiden.al
32. San
Francisco
|
Andalucia|
Boston
|
Colorado
Springs
|
Cuper.no
|
Cyprus
|
Ft.
Myers
|
Geneva
|
Halifax
|
Irvine
|
London
|
Los
Angeles
New
York
|
Palo
Alto
|
Sacramento
|
Santa
Monica
|
SeaOle
|
Sedona
|
Sydney
|
Tampa
|
Tokyo
|
Toronto
|
Washington,
D.C.
|
Westport
©
2011
Constella.on
Research,
Inc.
All
rights
reserved.
010
Client
Confiden.al
www.ConstellationRG.com