1. 16 KILLER MARKETING TACTICS FOR 2017
PREDICTIONS OF THE SOCIAL MEDIA ROCKSTAR EVENT SPEAKERS

2. Learn More At The Social Media Rockstar Event
Willmar Conference Center in Willmar, MN on Wednesday, September 14th, 2016
The Social Media Rockstar Event is a full day digital
marketing conference featuring the best in social
media and digital marketing experts including:
• Lee Odden
• Jen Jamar
• Ryan Peña
• Ashley Zeckman
• Drew Gneiser
• Ed Heil
• Adam Dince
• Mykl Roventine
• Nick Westergaard
• Dennis Yu
• Aaron Weiche
• Jerrid Sebesta
• Erin Bemis
• JoAnne Funch
• Janet E. Johnson
• Jon Rognerud
The Redwood Falls and Willmar Social Media Breakfast Groups bring
education, training and networking right to our backyard; rural Minnesota.

3. Stop Chasing Shiny Objects
Lee Odden
World Traveler, Foodie, Beardie and Marketer
Shiny objects are tempting, but do you know what? There are marketing tactics
killing marketing. If companies would stop lazy, crappy content, irrelevant ads,
pushy emails, no-value social and worst of all, marketing without any empathy
for what the customer really wants, they could start killing competitors and
stop killing new customer opportunities. The most important marketing tactic
is the one that makes it easy for customers to do business with you. Find out
what customers want and give it to them in a relevant, credible and infotaining
way.
Lee’s Rockstar Presentation: How to Win Social Friends &
Influence Your Customers
@leeodden

4. Instagram Stories
Nick Westergaard
Brand Builder, Father to Five, Husband to One
Here’s what’s funny — Instagram stories are notoriously un-new.
They admitted to stealing the feature from Snapchat. And yet I
think with Instagram’s popularity globally across various
demographics this will hurt Snapchat more than most think. Plus, I
think it will draw others into the content format of ephemeral
digital stories.
Nick’s Rockstar Presentation: Get Scrappy: Smarter
Digital Marketing for Businesses Big and Small
@nickwestergaard

5. Be The Bass Player
Jen Jamar
Candy Crush Champ, Pirate Aficionado, Marketer
Smart marketers know that brands are the bass players of storytelling.
They're not the ones tearing up the mic or shredding a guitar solo,
because they know that customers are the true stars of any
performance.
Stepping back from the spotlight gives user stories a bigger stage to
shine. If you're doing it right, your part in driving the content will be
largely unnoticeable...but absolutely crucial in helping it resonate.
Jen’s Rockstar Presentation: Measuring the ROI of Social
Media
@JenJamar

6. Delight Your Customers
Dennis Yu
Global Carnivore
Find ways to delight customers such that they rave about you
publicly. This is the best "content marketing" you could ever
do. Word of mouth beats anything you could say about
yourself. Then amplify this on Facebook with the dollar a day
technique, which we will cover in detail.
Dennis’s Rockstar Presentation: Facebook Ads
Masterclass: Tips For The Pros
@dennisyu

7. Creative Story Telling
Ryan Peña
Social Media Dork, Coffee Snob, Maker of Smiles
Get ready to tell stories to your audience. Storytelling will continue
to grow in addition to platforms like Snapchat and Instagram. Find
creative people in your company NOW and start creating a marketing
plan that includes storytelling as a way to not only humanize your brand,
but provide your org with creative video assets you can repurpose in
other social networks. Oh, and drink loads of coffee…because coffee is
everything.
Ryan’s Rockstar Presentation: How our marketing team
created content with CTA’s every week.
@iRyanPena

8. Win Their Hearts & Minds
Aaron Weiche
Digital Fanatic, Sports Rube, Dad of 4
Have your facts clearly stated and structured and your stories deep and
powerful. These two elements are keys to new customers. Facts like
your business information, hours, services, etc need to be clear on your
website and other websites that serve as sources. Utilize schema.org
and rich snippet mark-up to structure your “facts” so that Google
understands them clearly. For your stories, involve emotion, customer
testimonials or reviews and play to the emotions of your customer and
the problems you solve for them.
Aaron’s Rockstar Presentation: Customer Content
Marketing: Reviews, Testimonials & Your Online
Reputation@AaronWeiche

9. Provide a Cohesive and Awesome Experience
Ashley Zeckman
Marketer, Foodie & Obsessive Dog Mom
2017 will undoubtedly bring forth more statistics about content
shock, dips in organic reach of social content from brands and a
host of other things marketers are sure to find scary. Smart
marketers will take this challenge head-on and focus efforts on
providing a cohesive and awesome experience for their audience
on multiple channels.
Ashley’s Rockstar Presentation: Cracking the Code for
Building Influence with Content
@azeckman

10. Live Broadcasting
Jerrid Sebesta
Tall Bohemian, Washed-up Weatherman
I've seen how easy and impactful live broadcasting has been for me.
I'm shocked as the number of people that watch, comment and engage
when I do a live broadcast on Facebook - even on silly stuff. Many of
the biggest podcasts are now done live. There's live viewings possible
on YouTube. So, be ready to broadcast live with your video and
content in 2017.
Jerrid’s Rockstar Presentation: It’s time to start using
your “video game”!
@jerridsebesta

11. One Size Does Not Fit All
Drew Gneiser
Social Strategy & Training
Next year, I think we'll continue to see more pieces of content made
for smaller audiences rather than one piece of content made for
everyone. The new way: deeply understand your audience and how they
think, segment them into clear groups (sometimes you'll have multiple
demographics within your own fans), and deliver content they want,
when they want it. One size does not fit all.
Drew’s Rockstar Presentation: Social Media Trends You
Need to Know
@DrewGneiser

12. Keep It Simple
Erin Bemis
Digital Marketer, Music Addict, Travel Junkie
Killer Marketing Tactic? If we're talking what will kill a
marketing tactic, it's trying to portray yourself as something
you're not. If we're talking about what's going to make a
difference in your bottom line, it's keeping it simple. So many
times there is simply TOO MUCH. In a world full of clutter,
simplicity is a beautiful thing.
Erin’s Rockstar Presentation: 7 Don’ts of Email and Social
Media Marketing
@ebemis

13. Just Add Video
Ed Heil
StoryTeller, Entrepreneur, Recovering
TV News Journalist
Add video to your blog posts. It doesn't have to be fancy and
elaborate, just add a snippet of advice or information for
people who find your blog through search or while visiting
your website. You could even add a short clip of video to your
emails and trust me, if you're clip is useful, you'll see your
open rates increase.
Ed’s Rockstar Presentation: Real Storytelling for Your
Organization
@erheil

14. Invest in Relationships
JoAnne Funch
LinkedIn Geek, Blogger, Foodie
People are yearning to be heard in a noisy social world, it’s
time to stop looking at networking or connecting as a
numbers game because it has little real or lasting value.
Those who intentionally connect, engage with authenticity
and invest time in long term relationships will win in business
and have loyal raving fans.
JoAnne’s Rockstar Panel Discussion: How Brands Are
Connecting with Customers on Social Media
@JoAnneFunch

15. Customer First Mindset
Adam Dince
Digital Dog and Marketing Whisperer
In 2017, we must first take the time needed to listen to our customers and
then develop appropriate marketing strategies. We no longer live in a world
where businesses can tell customers what they want and need. In order to stay
relevant, we must think with an outside-in customer-centric approach to
marketing and business. With easy access to pubic social data, search behavior
data, analytics data and direct opportunities to speak one-on-one with our
customers, businesses have no excuse to not operate with a customer first
mindset.
Adam’s Rockstar Panel Discussion: How Brands Are
Connecting with Customers on Social Media
@adamdince

16. Live Streaming Will Become More Mainstream
Janet E. Johnson
Social Media Marketer, Podcaster, Hip Mom
Brands will need to be creative on how to embrace using
live video. Whether it is Facebook Live, YouTube Live,
Instagram Stories, Snapchat, the list goes on and on. 2016
brought us many new options for live streaming. 2017 will
bring us even more.
Janet’s Rockstar Panel Discussion: How Brands Are
Connecting with Customers on Social Media
@Janet_Johnson

17. Take Your Visual Identity to the Next level
Mykl Roventine
Typography Geek, Web Designer, Podcaster
Visuals will continue to rise in importance in 2017. Imagery tells your story quickly and
powerfully across social channels, which means everything you share needs to have a
visual formatted to the network where your content is being shared.
Now's the right time to update your style guide to include photography and video, as
well as review how you'll use typography, iconography, and color palettes to create
consistent experiences on each channel. Your brand identity needs to extend across
every medium, helping your imagery stand out as unquestionably yours.
Mykl’s Rockstar Panel Discussion: How Brands Are
Connecting with Customers on Social Media
@myklroventine

18. Think Before Action!
Jon Rognerud
Seriously? That’s the guy? (How cool!)
Before you do anything digital-- ask this simple question: “Why am I doing this”? Those
things you do (or are planning to do) will have a much bigger impact.
For example, you know that content creation (articles, blog posts, videos, podcasts, etc.)
and promotion of those (SEO, Social, Email) are important and necessary actions for brand
lift, traffic, engagement and conversions.
Therefore, be VERY CLEAR on why you are doing “that thing” and decide beforehand what
value it provides to your audience and your company’s bottom line. So…go forth and
create, promote and measure!
Jon’s Rockstar Presentation: Paid, Owned and Earned
Media and it’s Impact for Social and Business Growth
@jonrognerud

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