Opening Keynote for 2016 Windesheim University-Honours College, conference. Zwolle, The Netherlands. June 2016.

1. We have to create work environments that would
encourage each of us to achieve more of our potential
and deliver more and more value to our stakeholders
ROADMAP TO

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation provider owns no
real estate or beds.
Skype, WeChat, WhatsApp & Facebook Messenger
the world largest phone companies
own no telco infra
Netflix
world’s largest movie house
owns no cinemas
TODAY
TEN YEARS AGO
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard
of Uber or AirBnb

4. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE

5. A CHAORDIC SOCIETY ON THE RISE*
* CONCEPT BY
INTERNET SOCIAL MEDIA COLLABORATIVE
ECONOMY
1995 202520152005
AUTONOMOUS
WORLD

6. Robots Artificial Intelligence
Virtual Reality Self Driving Cars
Space
Internet Of Things

7. TRENDS
Didi
Kuaidi
PLATFORMS: HOSPITALITY & OTHER SERVICES

8. E-Sports for pro-gamers. The heroe ‘PewDiePie’
has 41 million subscribers and 10 billion video clicks.
PLATFORMS: GAMING BIGGER THAN SPORTS

9. COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
PLATFORM: COUNTRY AS SERVICE PLATFORM

10. The factory of the future will have
only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the
equipment.*
*Autodesk CEO Carl Bass
PLATFORMS: PRODUCTION

11. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees
5 years old
WHATSAPP $19 billion
450 million users
55 employees
$345.5 million per employee
23 years old
VODAVONE $128 billion
440 million users
92.000 employees
$1.4 million per employee
JOBS DISAPPEAR, AS WE SPEAK!

12. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
Former McDonalds CEO Says
a $15 Minimum Wage Will Give
Jobs to Robots
JOBS DISAPPEAR, AS WE SPEAK!

15. 3D PRINTING : MAKERS PLATFORM
WE CAN PRODUCE ANYTHING & FINANCE IT
OURSELVES

16. DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLSCOLLABORATION
SOFTWARE.
DECENTRALIZATION

17. Interdependent Economy:
networked value creation, based on
solidarity,
sustainability
&
reciprocity.

18. takeaway home cooked meals
COLLABORATIVE ECONOMY STUFF, FOOD & MORE

19. “We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’

20. PIVOTTING FOR A PART OF THE PIE…

21. COLLABORATIVE SERVICE ECONOMY
NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,
PLATFORMS AS ENABLERS.
MATE Hotels creates their own Hub &
Spoke platform

22. CO-WORK INDUSTRY:
COLLABORATION OR STAND-ALONE?
“We want to create a platform where
employees and coworkers come
together and reinforce each other. ”
Silvia Onos, Program-manager, Centraal Beheer.

23. COLLABORATIVE: SOCIAL
generosity.com

24. VALUE CREATION CIRCLES OR SOCIAL ECONOMIC ENTITIES
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know
UNEXPECTED
REAL TIME
CONNECTIONS
with RELEVANT
people
you DIDN’T
KNOW before:
SERENDIPITY.
HOTELS
MAKERS
KNOWMADS HOSPITALITY

25. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY,
offering SERENDIPITOUSLY UNEXPECTED REAL TIME CONNECTIONS
with RELEVANT people you DIDN’T KNOW BEFORE….

26. SERENDIPITOUSLY MATCHMAKING BY USING
ARTIFICIAL INTELLIGENCE.
Seat Reservation
System

27. WHOIS INDA HOUSE?

28. unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity 2013
2015
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.

29. a new job,
invitation for a new project
or
started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…the network
assist us in
activities like:

30. “By facilitating serendipitous
encounters we enrich the ongoing
education of staff and students.”
Guido van Dijk, coach and developer SOM
“We want to create a platform where
employees and coworkers come
together and reinforce each other. ”
Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS
THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…
…BUT ALSO IN
PRIVATE HOUSES
AND RURAL AREAS

31. ROADMAP.
IT IS ALL ABOUT