Presentation for Expert Class NIMA (Netherlands Institute for Marketing). October 2012. Hilversum, Th

1. RONALD VAN DEN HOFF
#SOCIETY30

2. ZOMB
I E
C A S I N O
CAPITALISM
€ 2,5 BILLION
….Erik Molenaar, voorzitter van de Raad van
de Sociale Woningcorporatie:
¨Wij zijn allen Erik Staal veel dank
verschuldigd voor wat Vestia in de
loop der jaren door zijn inspirerende
leiding heeft bereikt. Wij hebben
€ 1 BILLION respect voor het feit dat hij mede in
het belang van Vestia is terug
getreden.”
NICK LEESON
6,5 YEARS IN JAIL

5. ZOMB
I E
BLOOPERS

6. ZOMB
I E
BLOOPERS

7. AGRICULTURAL INDUSTRIAL DATA
SOCIETY SOCIETY SOCIETY
INDUSTRIAL DIGITAL
REVOLUTION REVOLUTION
SOCIAL SOCIAL
REVOLUTION REVOLUTION
FUNCTIONAL ASPIRATIONAL MEANINGFULL
BEFORE 1800 1850 1990 2030

8. “MOVE FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”
Christine Boland, Trendwatcher.
Organizations
1.0 2.0 3.0
Stakeholders
Visual: Marco Derksen, Upstream.

10. TREND 1 FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE

11. S O C I A L
E C O N O M I C
E N T I T I E S
V A L U E
CONSTELLATIONS
T H E M E S H
ORGANIZATION30

12. TREND 2 FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE

14. RESPONSIVE
B I G D A T A
&
R E A L T I M E
ORGANIZ ATION

15. TREND 3 FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE
REDISTRIBUTION
P R O D U C T
COLLABORATIVE
SERVICE SYSTEM
PR O -SUMPTION
C O O P E R AT I V E
L I F E S T Y L E

17. TREND 4 FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE

20. TREND 5 FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE
ATTENTION +
TIME +
___________
= MONEY

22. 3 R D S P A C E

23. 3 R D S P A C E
COLLABORATION

24. 3 R D S P A C E
COLLABORATION
TAICHI

25. SHARE THE
ABUNDANCE:
MAX STRAT EGY
B O O K
PRESENTATIONS
N E T W O R K
E V E N T S TAICHI
T R Y O U T
S E S S I O N S
R E S E R VAT I O N -
P M S -
3 R D S P A C E
S O F T W A R E

26. B U Z Z
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
“DURING MY STAY AT
S2M I AM WILLING TO
SHARE KNOWLEDGE”
SURVEY UVA UNIVERSITY
N=104 LIKERT SCALE “Great check-in
system of S2M.
Use it for the first
time and have set up
a meeting with
@lindapoort already”.
“Meeting at S2M:
somehow this sounds
0 2 4 6 8
upfront to be a
successful meeting”.

27. THE S2M MESH
CONTENT
AGREGATION &
CURATION
V
M
V
V

28. R O L E S :
TRUST AGENT
J O B S : R E L E V A N C E
A N A L Y S T
S A L E S
D A T A P I L O T
MARKETING
HOLISTIC COACH
PR MANAGER
E N V I R O N M E N TA L
RESERVATIONS S C A N N E R
WEBMASTER K N O W L E D G E
PURCHASING G U A R D I A N
F&B MANAGER CONTENT CURATOR
HR MANAGER N E T W O R K
FACILITATOR
CLOUD SERVICE
B R O K E R

31. sustainable

32. PARETO 20-80 RULE LONG SNOUT
HIGH HIGH
SALES VALUE
PER PER
CLIENT CLIENT
FA FA
LOW NBR OF NBR LOW
HIGH
CLIENTS CLIENTS
LONG TAIL