This document discusses the transition to a new era driven by digital and social revolutions after 2020. It proposes that organizations will transform into more collaborative, prosumer-driven models where individuals are empowered to self-organize and cocreate through sharing and crowd-based solutions. A key example discussed is Seats2Meet, a platform that facilitates serendipitous business meetings in shared workspaces, demonstrating how human connections can generate economic value through smart, sustainable sharing models.

1. #SOCIETY30

2. RONALD VAN DEN HOFF #SOCIETY30

3. Before 1850 ERA OF INDUSTRIAL REVOLUTION 1850 - 2020 ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION After 2020

4. € GOVERNMENT & POLITICIANS PRODUCERS CONSUMER REGENTS – QUANGO’S FINANCIALS

5. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott

6. FREE AGENT – KNOWMADS SELF EMPLOYED PROFESSIONAL INTERNET = SOCIAL: WEB2.0 GROUNDSWELL

7. 1.0 Organizations 2.0 3.0 Stakeholders Source: Marco Derksen, Marketingfacts

8. DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY DART MODEL. 1.0 2.0 3.0 DEVELLOPMENT MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firm BLUE OCEAN STRATEGY ELIMINATE RAISE N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to Resources & talent CREATE REDUCE Technicalarchitecture of the firm

9. INTERDEPENDENT ECONOMY connectivity sustainability reciprocity GOVERNMENT PRODUCER CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER REGENTS

10. GOVERNMENT3.0 & PRODUCERS3.0 ABUNDANCE PROSUMER

11. SIMPLE, SMART, SHARING & SUSTAINABLE

12. TRANSFORMATION SIGNALS TRANSFORMATION SIGNALS

13. SIMPLE BUT EFFECTIVE: DISRUPTIVE BYPASS

14. SIMPLE BUT EFFECTIVE: DISRUPTIVE BYPASS

15. SIMPLE & SMART: DISRUPTIVE BYPASS

16. SMART SOLUTIONS & MOBILITY Which information is relevant, where and when?

17. SMART SOLUTIONS RETAIL

18. MONEY: CROWD FUNDING

19. SMART SOLUTIONS

20. TO GIVE = TO RECEIVE SOCIAL STRUCTURE ASYNCHRONE RECIPROCITY GIVE AWAY: AWAY=GONE SUSTAINABLE NETWORKS

21. SELF ORGANIZING BY SHARING CONSUMER ORGANIZES WITHOUT AN ORGANIZATION: CROWD COLLABORATION

22. SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION

23. ! SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION

24. SMART SOLUTIONS: IN CHARGE

25. N = 2,4 miljoen Twitteraars 500.000.000 tweets

26. sharing

27. DIALOGUE & CO-CREATION

28. SEATS2MEET.COM THE STORY: “HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

29. S2M030 S2M020 S2M013 GOOGLE MAX STRATEGY S2M070 FREE KNOWLEDGE & SOFTWARE

30. S2M LAYAR LOCATION FINDER AUGMENTED REALITY MOBILITY

31. SERENDIPITY: UNEXPECTED RELEVANCE OF THE MEETING

32. MIRROR VIRTUALITY

34. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.

35. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

36. THE S2M MESH M V V V V V V V V V V SOCIAL MEDIA STRATEGY V V V V V

37. 8 SALES MARKETING PR RESERVATIONS WEBMASTER PURCHASING FOOD & BEVERAGE SEATS2MEET.COM BUSINESS MODEL

38. BUSINESS MODEL

39. SIMPLE, SMART, SHARING & SUSTAINABLE