Presentation Helsinki Opinion Leaders at Dicole.com offices. September 2011. Helsinki, Finland.

1. D HELSINKI #SOCIETY30

2. RONALD VAN DEN HOFF #SOCIETY30

3. Before 1850 ERA OF INDUSTRIAL REVOLUTION 1850 - 2020 ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION After 2020

4. € GOVERNMENT & POLITICIANS PRODUCERS CONSUMER REGENTS – QUANGO’S FINANCIALS

5. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott

6. “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT – SELF EMPLOYED PROFESSIONAL INTERNET = SOCIAL: WEB2.0 GROUNDSWELL

7. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts

8. DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY DART MODEL. 1.0 2.0 3.0 DEVELLOPMENT MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firm BLUE OCEAN STRATEGY ELIMINATE RAISE N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to Resources & talent CREATE REDUCE Technicalarchitecture of the firm

9. INTERDEPENDENT ECONOMY connectivity sustainability reciprocity GOVERNMENT PRODUCER CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER REGENTS

10. GOVERNMENT3.0 & PRODUCERS3.0 ABUNDANCE PROSUMER

11. TO GIVE = TO RECEIVE SOCIAL STRUCTURE ASYNCHRONE RECIPROCITY GIVE AWAY: AWAY=GONE SUSTAINABLE NETWORKS

12. SELF ORGANIZING BY SHARING CONSUMER ORGANIZES WITHOUT AN ORGANIZATION: CROWD COLLABORATION

13. SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION

14. ! SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION

15. sharing

16. COLLABORATIVE CONSUMPTION COLLABORATIVE LIFESTYLE

17. SIMPLE BUT EFFECTIVE: DISRUPTIVE BYPASS

18. MONEY: CROWD FUNDING

19. SMART SIMPLE COST EFFECTIVE

20. SEATS2MEET.COM THE STORY: “HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

21. 4 LONG SNOUT PARETO 20-80 RULE HIGH LOW HIGH LOW SALES PER CLIENT VALUE PER CLIENT FA FA NBR CLIENTS NBR OF CLIENTS HIGH LONG TAIL

22. 5 THE MESH LONG SNOUT HIGH LOW VALUE PER CLIENT NBR OF CLIENTS LONG TAIL BECOMES LONG SNOUT

23. TAICHI TRANSFORMATIONS 3 PROGRESSION OF ECONOMIC VALUE*: FROM THE EXPERIENCE ECONOMY TO TRANSFORMATION VALUE CREATION. CUSTOMIZATION RENDER EXPERIENCES STAGE CUSTOMIZATION COMMODITIZATION SERVICES CUSTOMIZATION DELIVER COMMODITIZATION PRINCIPLE OF ECONOMIC VALUE CREATION: SERENDIPITY LEADS TO TRANSFORMATION GOODS MAKE COMMODITIZATION COMMODITIES EXTRACT “Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007

25. S2M030 S2M020 S2M013 GOOGLE MAX STRATEGY S2M070 FREE KNOWLEDGE & SOFTWARE

26. S2M LAYAR LOCATION FINDER AUGMENTED REALITY MOBILITY

27. SERENDIPITY: UNEXPECTED RELEVANCE OF THE MEETING

28. MIRROR VIRTUALITY

30. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.

31. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

32. THE S2M MESH M V V V V V V V V V V SOCIAL MEDIA STRATEGY V V V V V

33. PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY 7 SEATS2MEET.COM

34. MEET & WORK LONDON SMART SOLUTIONS

35. 8 SALES MARKETING PR RESERVATIONS WEBMASTER PURCHASING FOOD & BEVERAGE SEATS2MEET.COM BUSINESS MODEL

36. TRUST AGENT TEAMBUILDER RELEVANCE ANALYST ENVIRONMENTAL SCANNER KNOWLEDGE GUARDIAN BARRIER FIGHTER CONTENT CURATOR BUSINESS MODEL

37. SIMPLE, SMART, SHARING & SUSTAINABLE