A Hard Look at How we Can Create Better Collaborations and the Best Events and Meetings Facilitators: Glenn Thayer, Thayer Productions Ruud Janssen, TNOC (virtually from Arlesheim, Switzerland) Session Description: Participants will leave with a greater understanding of what true collaboration can accomplish and tools and processes for setting the stage for successful collaboration in your own unique work settings.

1. Collaboration - a perspective from
the other side of the Atlantic
hi
owes me
an ice cold d
rink...
@ruudwjanssen ©2011

2. collaboration
@glennthayer @ruudwjanssen
glenn@glennthayer.com ruud.janssen@tnoc.ch
www.glennthayer.com www.tnoc.ch
©2011

3. Collaboration - a perspective from
the 2 sides of the Atlantic
@ruudwjanssen ©2011

4. @ruudwjanssen
TNOC.skype
ruud.janssen@tnoc.ch
www.tnoc.ch
small business owner
20 years in meetings industry
marketing entrepreneur in bespoke
social media & online collaboration
MPI accredited trainer & facilitator
co-creator Event Camp Europe
TEDx curator
project meeting architecture
slowfood enthusiast
Ruud Janssen, CMM
@ruudwjanssen ©2011

5. where to start?
@ruudwjanssen ©2011

6. collaboration is not a competition
source = http://2.bp.blogspot.com/-dGerwl_bpjg/TWGF_7ZkMCI/AAAAAAAAHww/cqS-qbSqXjM/s1600/the-tortoise-and-the-hare.JPG
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7. more than sharing documents & tasks
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8. more than a string of conference calls
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9. more than an online collaboration system
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10. or a project GANTT chart
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11. collaboration
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12. at first - we are energetic and curious
I wanna go
too!
©2011
source == http://www.zoocon.com/Herps/Turtles/Chinemys_reevsi_Baby_01.jpg

13. or we don’t know how fast to head to sea
wait for me!
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source = http://sustainablegreendesigns.com/wp-content/uploads/2011/01/baby-sea-turtle-on-sand.jpg

14. and then
collaboration is like
gently knocking on a turtle
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15. we’re curious to find out more
what’ in it
for me?
source = http://www.robroysblog.com/wordpress/wp-content/uploads/2010/01/Robroys-Blog-Box-Turtle1.jpg
©2011

16. we learn from one another
it takes 2 (or more) to collaborate
source = http://www.robroysblog.com/wordpress/wp-content/uploads/2010/01/Robroys-Blog-Box-Turtle1.jpg
©2011

17. and we find our direction & purpose
a sea of wisdom
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source = http://www.mafiaisland.com/blog/wp-content/uploads/
2010/08/1230099836_1024x768_green-sea-turtle.jpg

18. that enables others to collaborate & succeed
+ collective
success
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source = http://de.flash-screen.com/free-wallpaper/uploads/201108/imgs/1312179903_1600x1200_sea-turtle-and-reef-fishes-wallpaper.jpg

19. collaboration
connecting the dots….
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20. collaboration components
image credit: David Armano
adapted by Ruud Janssen
©2011

21. good collaboration = effective combinations
image credit: David Armano
adapted by Ruud Janssen
©2011

22. What type of collaborator are you?
visual by: visualinfographics.com courtesy of central desktop
@ruudwjanssen ©2011

23. Cultivating the Practice of Collaboration
http://lanyrd.com/2011/ecv11/
bora tion Practices
©TNOC | Colla
tion
s of Collabora
Cultivate the Practice Central
ses, beyond
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llaboration am ational and hu
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together if best work, bu ttings
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People can no to work. They time in work
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ey are being asked . Face-to-face tio
with whom th for fear of be
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d creatively in cir cumstances a willingness to
their zest an g trust, but holding back
of cultivatin at instead of as they gain
quickest way at means th y, and then
is often the th en earned. Th ll be trustworth ve
fir st given and the other wi of trust they ha
trust must be mption that wn the level
on starts with the assu r, they re vise up or do
trust, a pers with the othe
nce in working
more experie
given.
pectives
nflicting Pers e will be
lebrating Co project, ther
Practice 4. Ce ople in your verse
ct ives of the pe people have di
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the strength in different wa eworks. Thes
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conflict. Diffe different wo ust be celeb work side-
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expe ctations. Peop collaboration ically move th e
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points of co fferent pers ndence, and
two people hold vastly di ed to interdepe ho nors the
shut down. If are committ solution that
e. If they (a) en they will
develop a re
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common outcome and y around the
form the stor actices.
tion rs like them— ach these pr
Your Next Ac of collaboratio
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. Te
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These four pr right, then th actices into
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ese practices put these pr
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ration Practic
NOC | Collabo
Copyright ©T
@ruudwjanssen ©2011

24. cultivate practices of
collaboration
1 Shared and common
outcomes
@ruudwjanssen ©2011

25. cultivate practices of
collaboration
2
Interdependance
@ruudwjanssen ©2011

26. cultivate practices of
collaboration
3 Trust
@ruudwjanssen ©2011

27. cultivate practices of
collaboration
celebrate
conflicting
4
perspectives
@ruudwjanssen ©2011

28. look at the users in your
collaboration
@ruudwjanssen ©2011

29. PHASE 1
define collaboration stakeholders
SOCIAL
NETWORKS WEBINAR
BLOGS FIRST TIME
ATENDEE
WEBINAR
©2011
image credit: Sam Smith & Ruud Janssen

30. make what you need accessible
PHASE 1 PHASE 2
PHASE 2
LIVE BROADCAST TO HYBRID AUDIENCE
VIRTUAL PANNEL SESSION
NEAR REALTIME REPORTING
SOCIAL
NETWORKS WEBINAR
BLOGS FIRST TIME HYBRID
ATENDEE ATTENDEE
WEBINAR WEBINAR
ONSITE GENIUS BAR
LIVE MINDMAPPING
©2011
image credit: Sam Smith & Ruud Janssen
CONTENT SNIPPET STREAMING

31. celebrate differences & successful failures
PHASE 1 PHASE 2
PHASE 2 PHASE 3
LIVE BROADCAST TO HYBRID AUDIENCE
VIRTUAL PANNEL SESSION
NEAR REALTIME REPORTING
SOCIAL NEW MEDIA EVENT
NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO
BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER
ATENDEE ATTENDEE VIDEO EMAIL WEBINAR
WEBINAR WEBINAR
ONSITE GENIUS BAR
LIVE MINDMAPPING
©2011
image credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING

32. make it lasting & sustainable
PHASE 3 PHASE 1 PHASE 22
PHASE PHASE 3
2011 CONGRESS 2012 CONGRESS
SOCIAL CONTENT NEW MEDIA EVENT
NEW MEDIA
DASHBOARD EVENT
NETWORKS WEBINAR REPURPOSING DASHBOARD VIDEO
VIDEO
WHITEPAPER
BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER
ATENDEE ATTENDEE VIDEO EMAIL WEBINAR
WEBINAR WEBINAR
©2011
image credit: Sam Smith & Ruud Janssen

33. define what you expect to put in &
what would you like to get out?
= conversion
@ruudwjanssen ©2011
33

34. where do you need to pay attention?
listening presence content blogger relations utility
stations engineering creation applications
employee viral mobilization crisis management search engine crowdsourcing
mobilization optimization
alliances
brand strategy web
development @ruudwjanssen measurement
analytics
creative
©2011

35. Altimeter Group asked 140 Corporate Social Strategists:
“What three external (go-to-market) social strategy
objectives will you focus on most in 2011?”
Source: Survey of Corporate Social Strategists, Altimeter Group, 2010
@ruudwjanssen ©2011

36. online collaboration = point to place
image credit: ©TNOC | Ruud Janssen
©2011

37. 5 steps to more effective online collaboration
@ruudwjanssen ©2011
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38. 5 steps to more effective online collaboration
es s?
sin
ct/bu
oj e
pr
yo ur
o for
dtod
n ee
ation
bo r
co lla
th e
er s?
d oe s
e us
h at r th
w o fo
d tod
tn ee
oe si
ha td
w
@ruudwjanssen ©2011
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39. 5 steps to better online collaboration
@ruudwjanssen ©2011
39

40. rich & fresh
1
content
@ruudwjanssen ©2011

41. Let’s consider an event
@ruudwjanssen ©2011

42. where do your collaborators come from?
@ruudwjanssen ©2011
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43. can your collaborators find their why?
@ruudwjanssen ©2011
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44. what & whom are they looking for?
@ruudwjanssen ©2011
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45. how do they wish to engage?
@ruudwjanssen ©2011
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46. are they socially motivated?
@ruudwjanssen ©2011
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47. or just to convince their boss
@ruudwjanssen ©2011
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48. how attractive is your proposition?
@ruudwjanssen ©2011
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49. and who is it for?
@ruudwjanssen ©2011
49

50. when do they need what?
@ruudwjanssen ©2011
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51. how do you keep them connected?
@ruudwjanssen ©2011
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52. where do you have the conversation?
@ruudwjanssen ©2011
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53. how is the content relevant?
@ruudwjanssen ©2011
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54. what resources do you have?
@ruudwjanssen ©2011
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55. and can you sustain the efforts?
@ruudwjanssen ©2011
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56. do you offer enough variation?
@ruudwjanssen ©2011
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57. and is it worth the effort?
@ruudwjanssen ©2011
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58. does it lead to conversion?
@ruudwjanssen ©2011
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59. 5 steps to better online collaboration
@ruudwjanssen ©2011
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60. 2
social
content
@ruudwjanssen ©2011

61. who’s listening?
Social media is about getting
others to tell our stories for us
@ruudwjanssen ©2011
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62. we want to collaborate with a person
@ruudwjanssen ©2011
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63. we want to connect to the real thing
@ruudwjanssen ©2011
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64. and we trust our friends
Tripadvisor launched Facebook’s
Instant Personalization feature in Dec
2010, offering friend ratings, reviews
and travel history
@ruudwjanssen ©2011
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65. we want the backstage scoop
@ruudwjanssen ©2011
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66. and near realtime information
@ruudwjanssen ©2011
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67. created by the community
@ruudwjanssen ©2011
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68. right here right now
@ruudwjanssen ©2011
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69. enablers of collaboration
@ruudwjanssen ©2011
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70. your turn
What forms of
collaboration do you
see at Event Camp
Vancouver today?
@ruudwjanssen ©2011

71. which collaborative formats & tools
do you use in your organisation today?
@ruudwjanssen ©2011
71

72. we want the full picture
@ruudwjanssen ©2011
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73. and see what get’s traction
@ruudwjanssen ©2011
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74. 5 steps to better online collaboration
@ruudwjanssen ©2011
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75. 3 mobile
interaction
@ruudwjanssen ©2011

76. how portable is your collaboration?
image credit: Genius Bar
mashup adapted by Ruud
Janssen ( genius bar logo
to be designed in line
with brand guidelines)
©2011

77. compatible with phones & tablets?
@ruudwjanssen ©2011
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78. what your tools look like on an ipad?
check on http://www.ipadpeek.com
@ruudwjanssen ©2011
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79. @ruudwjanssen ©2011
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80. @ruudwjanssen ©2011
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81. @ruudwjanssen ©2011
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82. @ruudwjanssen ©2011
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83. @ruudwjanssen ©2011
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84. your turn
My most recent
revelation on my
mobile device
was…….
@ruudwjanssen ©2011

85. 5 steps to better online collaboration
@ruudwjanssen ©2011
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86. easy to
share
@ruudwjanssen ©2011

87. does it allow for engaging conversation?
image credit: Genius Bar
mashup adapted by Ruud
Janssen ( genius bar logo
to be designed in line
with brand guidelines)
©2011

88. which functionalities do you use in your
organization’s collaborations?
@ruudwjanssen ©2011
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89. where can I collaborate?
@ruudwjanssen ©2011

90. what and who do they care about?
engage based on a user’s mode
@ruudwjanssen ©2011
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91. How can we help?
@ruudwjanssen ©2011
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92. incremental contributions
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93. 5 steps to better online collaboration
@ruudwjanssen ©2011
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94. 5
really
simple to
syndicate
@ruudwjanssen ©2011

95. @ruudwjanssen ©2011
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96. @ruudwjanssen ©2011
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97. @ruudwjanssen ©2011
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98. RSS - Really Simple Syndication
social content blogosphere
Channel
content is
promoted and
posted to
blogs.
Profiles drive traffic Profiles are
search Channel content is
to the content
posted to profiles. promoted to Original branded
channels. the blogs.
content and utility
Blogs will drive
traffic and
social networks members to the
profiles.
Friends and fans
join your
network.
@ruudwjanssen ©2011
98

99. how communities are built
image credit: David Armano
adapted by Ruud Janssen & Sam
Smith
©2011

100. good collaboration = effective combinations
image credit: David Armano
adapted by Ruud Janssen
©2011

101. required team competencies
@ruudwjanssen ©2011

102. Audience analysis - empathy map
@ruudwjanssen ©2011

103. Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
@ruudwjanssen ©2011

104. http://bit.ly/tnocbook
collaborative writing
©2011

105. your turn
What types of collaboration
would you like to engage
in over the next 2 days?
@ruudwjanssen ©2011

106. collaboration
@glennthayer @ruudwjanssen
glenn@glennthayer.com ruud.janssen@tnoc.ch
www.glennthayer.com www.tnoc.ch
©2011

107. Collaboration - a perspective from
the other side of the Atlantic
hi
owes me
an ice cold d
rink...
@ruudwjanssen ©2011