UPDATED! Standard DMO Performance Reporting: A Handbook for DMOs. The Handbook provides DMOs with a systematic, business-minded approach to internal performance assessments, necessary to guide the decision-making process for resource management, sales and marketing campaign development, as well as staff training and development. Performance reporting also gives DMOs benchmarks and a platform by which they can clearly articulate their contribution to their stakeholders and the local community. The updated Handbook includes new definitions and metrics for digital marketing and ROI formulas.