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www.bellcomworldwide.com
0800 313 4648
Business to Customer
Retail Sector
Quick Facts
Business to Customer Manufacturing and Retail Sector
The Client A leading manufacturer and retailer
Bellcom Worldwide
Client Case Study
The Challenge
Our client has been established for over 25 years. They are the number one
manufacturer, supplier and retailer of made-to-measure blinds to the domestic
market in Scotland, where they currently employ over 150 people.
Bellcom Worldwide was tasked with creating a bespoke service to support our
client’s‘shop at home’facility, by making appointments for sales reps to visit and
close the sale.
The Solution
The operating model was based around an on-line booking system supplied by
our client, which Bellcom Worldwide populated real-time to maximize the reps’
availability but not to over commit appointment ratios to rep availability.
Outbound calls to previous customers found that the average life span of most
blinds is approximately two years. Bellcom Worldwide then target previous
clients who were nearing the end of their blind’s expectant life span.
A free-flow script ensured Bellcom Worldwide operated compliantly and that our
team pitched all of the relevant information to secure a good quality lead.
Bellcom Worldwide supplied our client with in-depth reporting on all call
outcomes, conversion rates, agent performance and productivity.
The Results
Weekly revenue generation was just over £15k on average
Total revenue generation over the first three months was almost £200,000
The Challenge
Increase leads and appointments for
field sales representatives.
The Journey
A highly-efficient team of ten people
were put in place, dialling full-time on
specific market verticals, providing
valuable marketing intelligence.
Discovery
A recommendation through one of
our existing partners.
The Solution
A proactive telemarketing solution
aimed at lead generation and
appointment setting.
Implementation
Bellcom Worldwide provided a
telemarketing solution, sourcing of
data in specific verticals and targeting
decision makers within those
verticals.
Results
Almost £200,000 of revenue
generated over the first three months.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week10 Week11 Week12
2K
4K
6K
8K
10K
12K
14K
16K
18K
20K
0

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B2C Appointment Setting Campaign

  • 1. www.bellcomworldwide.com 0800 313 4648 Business to Customer Retail Sector Quick Facts Business to Customer Manufacturing and Retail Sector The Client A leading manufacturer and retailer Bellcom Worldwide Client Case Study The Challenge Our client has been established for over 25 years. They are the number one manufacturer, supplier and retailer of made-to-measure blinds to the domestic market in Scotland, where they currently employ over 150 people. Bellcom Worldwide was tasked with creating a bespoke service to support our client’s‘shop at home’facility, by making appointments for sales reps to visit and close the sale. The Solution The operating model was based around an on-line booking system supplied by our client, which Bellcom Worldwide populated real-time to maximize the reps’ availability but not to over commit appointment ratios to rep availability. Outbound calls to previous customers found that the average life span of most blinds is approximately two years. Bellcom Worldwide then target previous clients who were nearing the end of their blind’s expectant life span. A free-flow script ensured Bellcom Worldwide operated compliantly and that our team pitched all of the relevant information to secure a good quality lead. Bellcom Worldwide supplied our client with in-depth reporting on all call outcomes, conversion rates, agent performance and productivity. The Results Weekly revenue generation was just over £15k on average Total revenue generation over the first three months was almost £200,000 The Challenge Increase leads and appointments for field sales representatives. The Journey A highly-efficient team of ten people were put in place, dialling full-time on specific market verticals, providing valuable marketing intelligence. Discovery A recommendation through one of our existing partners. The Solution A proactive telemarketing solution aimed at lead generation and appointment setting. Implementation Bellcom Worldwide provided a telemarketing solution, sourcing of data in specific verticals and targeting decision makers within those verticals. Results Almost £200,000 of revenue generated over the first three months. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week10 Week11 Week12 2K 4K 6K 8K 10K 12K 14K 16K 18K 20K 0