Digital serves not only as a powerful medium for interacting with consumers in a cost-effective and highly scalable way but also a way to ensure caregivers and healthcare providers have all of the necessary inputs to ensure the highest quality and most personal treatment possible. When used correctly, digital can provide the ability to track patient biometrics and adjust treatment in a timely manner, interact with patients beyond office visits, provide value added health information including revenue opportunities beyond reimbursements, and ultimately generate positive health outcomes. Thus Digital Transformation moves Pharma 'Beyond the Pill’, Digital Drives Brand Awareness, Favourability and Conversions, Digital Creates value by embedding products into a holistic offering with the aim to improve patient outcomes.
Thus following keynotes to consider while drafting any campaign:
Scale of Digital Marketing: The Internet of things will become much more important to your customers than it is today. So act Now!
Customers choose communities online: they refer to for advice, recommendation and peer reassurance about your products – they will place their trust in what they hear
Context is king: The value of information is weak without context; search engines and communities provide context and enhance value
Mobile is coming: What you are familiar with on the web today will migrate into our pockets tomorrow; mobile platforms are simply a gateway into the same data
Information is the new marketing tool As the barriers of access to knowledge melt away at every step in the supply chain, more questions will be asked and more answers needed to be found
Getting your products and information found: at the very moment of a customer’s greatest potential interest will remain critical, but the number of tools and techniques will continue to swell
The businesses that succeed will be those with adaptive marketing structures that can learn these new environments and quickly respond.
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