SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Corporate Citizenship & Corporate Affairs
Measurement and Evaluation
Lara Campos Tropa
Workforce & Field Enablement, Marketing, Communications and Citizenship
A multistakeholder’s approach to sustainability in times of turmoil
CTT, May 10, 2010
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
2
We have an opportunity – and a responsibility – to make the
world work better.
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
3
CEO Survey 2008 – “The Future Enterprise”
Objective
Know the concerns and priorities of the CEOs who define
the agendas of worldwide leading enterprises
Scope
 2004: Interviews with 465 top CEOs worldwide
 2006: Interviews with 765 top CEOs worldwide
 2008: The biggest survey ever done with 1130 top CEOs worldwide
In Portugal: 8 interviews to CEOs within the following sectors:
 Public
 Financial
 Industrial
 Communications
 Distribution
 Energy
CEO Survey 2008
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
CEO Survey 20084
70% of participants consider Corporate Social Responsibility
an opportunity
Expected investment to respond to client’s CSR growing expectations
Investment in the
last 3 years
Investment in the
next 3 years
25 %
INCREASE
10.7%
13.4%
The Future Enterprise goes beyond CSR regulations:
 Understanding its client’s expectations
 Being transparent and informed
 Kicking-off its CSR initiatives with environment characteristics
 Involving NGO and its collaborations
Global
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Our smarter planet strategy drives smarter citizenship
Healthcare5
Smart Healthcare
Smart Education
Smart Energy
Smart Transportation
Smart Cities
Smart Water
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Almost 100 years of corporate responsibility
1911 2011
6
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Environmental leadership
Supply Chain Social Responsibility
IBM leadership redefined the workplace
Open Standards
Ethics and Governance
IBM’s leadership in Corporate Social Responsibility:
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Focus areas for success
• Education
• Community service
• Supply Chain
• Energy and environment
• Disaster relief
• Food shortages
• Clean water
88
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
9
Select key programs
• World Community Grid
• On Demand Community
• Reading Companion
• KidSmart
• TryScience
• Corporate Service Corps
• TraduceloAhora
• Water for Tomorrow
• Meedan
• SME Toolkit
9
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
10
World Community Grid
 IBM launches volunteer grid focused on public and nonprofit humanitarian research
 Largest public, nonprofit humanitarian research computing grid
 Anyone with computer & Internet access can donate unused computer time
 Current Research Projects
– Help Cure Muscular Dystrophy – Phase 2
– Influenza Antiviral Drug Search
– Help Fight Childhood Cancer
– The Clean Energy Project
– Nutritious Rice for the World
– Help Conquer Cancer
– Discovering Dengue Drugs – Together
– Human Proteome Folding Project – Phase 2
– FightAIDS@Home
www.worldcommunitygrid.org
The Challenge
 Humanitarian research suffers from a lack of access to super computing power
 Individuals see no opportunity to make a real difference
 462,000+ members
 200+ countries
 1,300,000+ registered devices
 255,000+ years of run time
 Generated dozens of peer-
reviewed technical articles
 400+ partners
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
11
Volunteering:
 Online volunteering community
– 127,000 participants • 80 countries
– Launched November 2003 • 8.1m volunteer hours
to date
 Resources for schools & not-for-profits
– Education, presentations, handouts, software
– Translations for worldwide use
– Drawn from IBM’s core skills & technologies
 Results
– Significant, measurable change at
schools & not-for-profits
– Global community of IBM volunteers
 In Portugal:
– 245 employees and retirees
– Angels: case study at the Social Innovation
International Congress in Lisbon
– Click@vô
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
IBM’s early education program having local impact
August 2008
Results shared by Portuguese Ministry of Education
Creating real value locally
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
14
215 Teachers
out of 300
10 KidSmart
Instructors
Sample Characterization
2 Intermediate
Evaluations
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
With which degree of importance does educational TIC resources have in the
following activities at your Kindergarten?(1)
Managing Mouse and Keyboard
1% 16%
50%
30%
3%
irrelevant
low relevance
relevant
important
very important
Generic use of aplicational software
4%
27%
50%
18%
1%
irrelevant
low relevance
relevant
important
very important
Playing
1%
29%
56%
12%
2%
irrelevant
low relevance
relevant
important
very important
Access and colection of information
3% 7%
22%
52%
16%
irrelevant
low relevance
relevant
important
very important
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Resoluting problems and taking decisions.
3% 9%
30%
41%
17%
irrelevant
low relevance
relevant
important
very important
Create, imagine and express
4%
17%
56%
22%
1%
irrelevant
low relevance
relevant
important
very important
With which degree of importance does educational TIC resources have in the
following activities at your Kindergarten?(2)
Organize, produce and reveal information
3% 8%
34%
41%
14%
irrelevant
low relevance
relevant
important
very important
Colaborate and cooperate
2% 4%
20%
51%
23%
irrelevant
low relevance
relevant
important
very important
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Correct use of Computers
0; 0% 1; 10%
5; 50%
4; 40%
0; 0%
irrelevant
low relevance
relevant
important
very important
What impact does the KidSmart Training Program have on the development of
the teachers personal and professional capabilities on the following activities?
Intergration of TIC activities in classroom
0; 0%0; 0%
6; 60%
4; 40%
0; 0%
irrelevant
low relevance
relevant
important
very important
Identification of educational potential in technology
0; 0%0; 0%
3; 30%
5; 50%
2; 20%
irrelevant
low relevance
relevant
important
very important
Capability of selecting correctly educational software
0; 0% 1; 10%
5; 50%
4; 40%
0; 0%
irrelevant
low relevance
relevant
important
very important
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Corporate Service Corps
Developing Global Leaders for the 21st Century
Creating real value globally
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Triple challenge to IBM
 Develop global leaders
 Establish the IBM footprint in new markets
 Earn the opportunity to do business by
donating IBM skills and expertise to
impactful local projects
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
The Corporate Service Corps Experience
PRE WORK 3 Months
 ~40 to 60 hours of work completed virtually
 Team building and skills development
 Established curriculum
IN-COUNTRY 1 Month
 Work at the intersection of business, technology and
society
 Immersion in local culture
 Outside the office
POST SERVICE 2 Months
 Linkage back to the business
 Measurement and evaluation
 Reflect, learn and apply
 Internal and external presentations
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Over 500 participants on 51 teams in 13 countries by YE 2009
Brazil
China
Egypt India
Nigeria
Ghana
Philippines
Romania
S. Africa
Tanzania
Turkey
Viet Nam
Malaysia
13
10K
63
1K
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
• Retention of high-performing IBMers
• Recruiting talented & socially aware employees
• Establishing IBM brand in new markets
• Increasing global awareness of IBM’s corporate
responsibility focus
• Global leadership ranking – Fortune rated IBM #1
Impact for IBM
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Impact on communities
Ghana:
• Launched business development center
• Offered workshops to prepare students and women
entrepreneurs for careers in technology and business
Vietnam
• Supported development of small and medium
enterprises with Danang Chamber of Commerce
• Creation of job training programs in information
technology management
Romania
• Identified small/medium high growth potential
businesses requiring training
• Helped with telecommunications, financial management
and business process development
China
• Worked with businesses in earthquake-ravaged
Sichuan province on economic revitalization strategies
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Conceição Zagalo, Directora de Marketing, Comunicações e Cidadania no Vietnam
Vietnam 7- we come from 6 different countries, represent 5 different Line of Business in IBM
Our Vision: We envision a CSC engagement in Vietnam
where we collaborate with our team and our
client across cultures, perspectives and
competencies. Through careful asking and listening, we
hope to
deliver sustainable, well-scoped consulting services that
meet client needs while leveraging the best of IBM's
values and skills.
Our Mission: is to represent IBM excellence; to provide
skilled capacity-building support to our clients;
and to build a foundation for continued IBM work in
Vietnam.
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Positive response from the media
“Volunteering Abroad to Climb at I.B.M.”
By Claudia H. Deutsch March 26, 2008
"IBM is making real some new ideas about what it means to be global that were
just a lot of talk before"
Rosabeth Moss Kanter
Professor at Harvard Business School
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
Our shift in strategy has generated tremendous results
•Rated #2 by CRO Magazine, #1 by CERES
•Nearly 10 million volunteer hours over 5 years
•Corporate Service Corps
• 500 IBMers per year
• Gains in employee retention
• Executives are now participating
•1.5 million devices connected on World
Community Grid
•$180 million in 2008 worldwide contributions
•4.9 billion kwh of electricity saved 1990 – 2008
•$343 million in 2008 energy savings
•550 supply chain audits since 2004
•357,000 employees successfully complete
Business Conduct Guidelines
26
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs
2010 and beyond…
•Smarter Cities
•Community Service
•Global Leadership
•Influencers
© 2010 IBM Corporation
IBM Corporate Citizenship & Corporate Affairs

Weitere ähnliche Inhalte

Was ist angesagt?

Making it with ICT-for Emerging Entrepreneurs
Making it with ICT-for Emerging EntrepreneursMaking it with ICT-for Emerging Entrepreneurs
Making it with ICT-for Emerging EntrepreneursK Atique -e- Rabbani, FCA
 
Word - .:: NIB | National Industries for the Blind ::.
Word - .:: NIB | National Industries for the Blind ::.Word - .:: NIB | National Industries for the Blind ::.
Word - .:: NIB | National Industries for the Blind ::.butest
 
Microsoft 2015 citizenship_report
Microsoft 2015 citizenship_reportMicrosoft 2015 citizenship_report
Microsoft 2015 citizenship_reportEric Mountain
 
Implication of Ir4.0 to Teaching
Implication of Ir4.0 to TeachingImplication of Ir4.0 to Teaching
Implication of Ir4.0 to TeachingTimothy Wooi
 
The 10 most admired companies to watch in 2020
The 10 most admired companies to watch in 2020The 10 most admired companies to watch in 2020
The 10 most admired companies to watch in 2020Mirror Review
 
Digital skills for tomorrows world
Digital skills for tomorrows worldDigital skills for tomorrows world
Digital skills for tomorrows worldUCLan TELT
 
Girls, ICT and entrepreneurship. Learning from existing initiatives
Girls, ICT and entrepreneurship. Learning from existing initiativesGirls, ICT and entrepreneurship. Learning from existing initiatives
Girls, ICT and entrepreneurship. Learning from existing initiativesCESGA
 
MKTG520 Pro Seed Digital Learning
MKTG520 Pro Seed Digital LearningMKTG520 Pro Seed Digital Learning
MKTG520 Pro Seed Digital LearningRehab Wahsh
 
Berkshire Digital - Teen tech: inspiring the next generation
Berkshire Digital - Teen tech: inspiring the next generationBerkshire Digital - Teen tech: inspiring the next generation
Berkshire Digital - Teen tech: inspiring the next generationBerkshire Digital
 
Keep Learning - How Can We Enable & Facilitate This
Keep Learning - How Can We Enable & Facilitate This Keep Learning - How Can We Enable & Facilitate This
Keep Learning - How Can We Enable & Facilitate This Upside Learning Solutions
 
Building workforce for Thailand 4.0
Building workforce for Thailand 4.0Building workforce for Thailand 4.0
Building workforce for Thailand 4.0Tas Chantree
 
"ILO's Work on Skills Development" by Project Coordinators International Labo...
"ILO's Work on Skills Development" by Project Coordinators International Labo..."ILO's Work on Skills Development" by Project Coordinators International Labo...
"ILO's Work on Skills Development" by Project Coordinators International Labo...Tech in Asia ID
 
Nomadic learning introduction 042013
Nomadic learning introduction 042013Nomadic learning introduction 042013
Nomadic learning introduction 042013nomadicFM
 
Association for Continuing Higher Education South presentation
Association for Continuing Higher Education South presentation Association for Continuing Higher Education South presentation
Association for Continuing Higher Education South presentation Stephen Marshall PhD
 

Was ist angesagt? (19)

No Escaping Mobile Learning
No Escaping Mobile Learning No Escaping Mobile Learning
No Escaping Mobile Learning
 
Making it with ICT-for Emerging Entrepreneurs
Making it with ICT-for Emerging EntrepreneursMaking it with ICT-for Emerging Entrepreneurs
Making it with ICT-for Emerging Entrepreneurs
 
Google vs microsoft
Google vs microsoftGoogle vs microsoft
Google vs microsoft
 
Birth of A Permanent Mechanism: The MinDA Act of 2010 (RA 9996)
Birth of A Permanent Mechanism: The MinDA Act of 2010 (RA 9996)Birth of A Permanent Mechanism: The MinDA Act of 2010 (RA 9996)
Birth of A Permanent Mechanism: The MinDA Act of 2010 (RA 9996)
 
Word - .:: NIB | National Industries for the Blind ::.
Word - .:: NIB | National Industries for the Blind ::.Word - .:: NIB | National Industries for the Blind ::.
Word - .:: NIB | National Industries for the Blind ::.
 
Microsoft 2015 citizenship_report
Microsoft 2015 citizenship_reportMicrosoft 2015 citizenship_report
Microsoft 2015 citizenship_report
 
Implication of Ir4.0 to Teaching
Implication of Ir4.0 to TeachingImplication of Ir4.0 to Teaching
Implication of Ir4.0 to Teaching
 
The 10 most admired companies to watch in 2020
The 10 most admired companies to watch in 2020The 10 most admired companies to watch in 2020
The 10 most admired companies to watch in 2020
 
Digital skills for tomorrows world
Digital skills for tomorrows worldDigital skills for tomorrows world
Digital skills for tomorrows world
 
Girls, ICT and entrepreneurship. Learning from existing initiatives
Girls, ICT and entrepreneurship. Learning from existing initiativesGirls, ICT and entrepreneurship. Learning from existing initiatives
Girls, ICT and entrepreneurship. Learning from existing initiatives
 
MKTG520 Pro Seed Digital Learning
MKTG520 Pro Seed Digital LearningMKTG520 Pro Seed Digital Learning
MKTG520 Pro Seed Digital Learning
 
Berkshire Digital - Teen tech: inspiring the next generation
Berkshire Digital - Teen tech: inspiring the next generationBerkshire Digital - Teen tech: inspiring the next generation
Berkshire Digital - Teen tech: inspiring the next generation
 
Keep Learning - How Can We Enable & Facilitate This
Keep Learning - How Can We Enable & Facilitate This Keep Learning - How Can We Enable & Facilitate This
Keep Learning - How Can We Enable & Facilitate This
 
Women in Tech Flipbook
Women in Tech FlipbookWomen in Tech Flipbook
Women in Tech Flipbook
 
Building workforce for Thailand 4.0
Building workforce for Thailand 4.0Building workforce for Thailand 4.0
Building workforce for Thailand 4.0
 
"ILO's Work on Skills Development" by Project Coordinators International Labo...
"ILO's Work on Skills Development" by Project Coordinators International Labo..."ILO's Work on Skills Development" by Project Coordinators International Labo...
"ILO's Work on Skills Development" by Project Coordinators International Labo...
 
Hiring
HiringHiring
Hiring
 
Nomadic learning introduction 042013
Nomadic learning introduction 042013Nomadic learning introduction 042013
Nomadic learning introduction 042013
 
Association for Continuing Higher Education South presentation
Association for Continuing Higher Education South presentation Association for Continuing Higher Education South presentation
Association for Continuing Higher Education South presentation
 

Ähnlich wie Presentation Lara Tropa V Regional EACD Lisbon Debate 2010

IBM Engaging for Success
IBM Engaging for SuccessIBM Engaging for Success
IBM Engaging for SuccessSasin SEC
 
IBM Corporate Services Corps - Experience in Malaysia
IBM Corporate Services Corps - Experience in MalaysiaIBM Corporate Services Corps - Experience in Malaysia
IBM Corporate Services Corps - Experience in MalaysiaAshish Patel
 
Telecentres in Brasil: Gaps, Trends and Sustainability
Telecentres in Brasil: Gaps, Trends and Sustainability Telecentres in Brasil: Gaps, Trends and Sustainability
Telecentres in Brasil: Gaps, Trends and Sustainability tistalks
 
Future of Project Management in an era of "Digital Disruption"
Future of Project Management in an era of "Digital Disruption"Future of Project Management in an era of "Digital Disruption"
Future of Project Management in an era of "Digital Disruption"Chintan Oza
 
The Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO ForumThe Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO ForumBilal Jaffery
 
EMPOWERING FILIPINOS
EMPOWERING FILIPINOSEMPOWERING FILIPINOS
EMPOWERING FILIPINOSErvyn Rivera
 
Partnering with NIIT
Partnering with NIITPartnering with NIIT
Partnering with NIITAshish George
 
IBM-Best Employer to work for
IBM-Best Employer to work forIBM-Best Employer to work for
IBM-Best Employer to work forPM_1
 
Genesis IT Initiative
Genesis IT InitiativeGenesis IT Initiative
Genesis IT InitiativeG-citi2016
 
Digital Evolution 2014: Maggie Philbin
Digital Evolution 2014: Maggie Philbin Digital Evolution 2014: Maggie Philbin
Digital Evolution 2014: Maggie Philbin Good Things Foundation
 
Corporate social responsibility policy
Corporate social responsibility policyCorporate social responsibility policy
Corporate social responsibility policyAbiragham
 
Dr Jim Hamill CIPR Scotland AGM 2016
Dr Jim Hamill CIPR Scotland AGM 2016Dr Jim Hamill CIPR Scotland AGM 2016
Dr Jim Hamill CIPR Scotland AGM 2016CIPR_Scotland
 
Arbusta: Empowering Women and Youth through Impact Sourcing
Arbusta: Empowering Women and Youth through Impact Sourcing Arbusta: Empowering Women and Youth through Impact Sourcing
Arbusta: Empowering Women and Youth through Impact Sourcing Paula Cardenau
 
COSMIC Annual Report 2009
COSMIC Annual Report 2009COSMIC Annual Report 2009
COSMIC Annual Report 2009Julie Hawker
 
Digital Transformation 2018 - Edinburgh
Digital Transformation 2018 - EdinburghDigital Transformation 2018 - Edinburgh
Digital Transformation 2018 - EdinburghRay Bugg
 
Building the most accessible and inclusive FTSE company: the Barclays playbook
Building the most accessible and inclusive FTSE company: the Barclays playbook Building the most accessible and inclusive FTSE company: the Barclays playbook
Building the most accessible and inclusive FTSE company: the Barclays playbook MobileUXLondon
 

Ähnlich wie Presentation Lara Tropa V Regional EACD Lisbon Debate 2010 (20)

IBM Engaging for Success
IBM Engaging for SuccessIBM Engaging for Success
IBM Engaging for Success
 
IBM Corporate Services Corps - Experience in Malaysia
IBM Corporate Services Corps - Experience in MalaysiaIBM Corporate Services Corps - Experience in Malaysia
IBM Corporate Services Corps - Experience in Malaysia
 
E learning for sustainable development of nations
E learning for sustainable development of nationsE learning for sustainable development of nations
E learning for sustainable development of nations
 
Telecentres in Brasil: Gaps, Trends and Sustainability
Telecentres in Brasil: Gaps, Trends and Sustainability Telecentres in Brasil: Gaps, Trends and Sustainability
Telecentres in Brasil: Gaps, Trends and Sustainability
 
Future of Project Management in an era of "Digital Disruption"
Future of Project Management in an era of "Digital Disruption"Future of Project Management in an era of "Digital Disruption"
Future of Project Management in an era of "Digital Disruption"
 
The Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO ForumThe Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO Forum
 
EMPOWERING FILIPINOS
EMPOWERING FILIPINOSEMPOWERING FILIPINOS
EMPOWERING FILIPINOS
 
TechFugeesAus Pitch Presentations
TechFugeesAus Pitch Presentations TechFugeesAus Pitch Presentations
TechFugeesAus Pitch Presentations
 
Partnering with NIIT
Partnering with NIITPartnering with NIIT
Partnering with NIIT
 
IBM-Best Employer to work for
IBM-Best Employer to work forIBM-Best Employer to work for
IBM-Best Employer to work for
 
Genesis IT Initiative
Genesis IT InitiativeGenesis IT Initiative
Genesis IT Initiative
 
Digital Evolution 2014: Maggie Philbin
Digital Evolution 2014: Maggie Philbin Digital Evolution 2014: Maggie Philbin
Digital Evolution 2014: Maggie Philbin
 
Corporate social responsibility policy
Corporate social responsibility policyCorporate social responsibility policy
Corporate social responsibility policy
 
Dr Jim Hamill CIPR Scotland AGM 2016
Dr Jim Hamill CIPR Scotland AGM 2016Dr Jim Hamill CIPR Scotland AGM 2016
Dr Jim Hamill CIPR Scotland AGM 2016
 
Dsd War
Dsd WarDsd War
Dsd War
 
Arbusta: Empowering Women and Youth through Impact Sourcing
Arbusta: Empowering Women and Youth through Impact Sourcing Arbusta: Empowering Women and Youth through Impact Sourcing
Arbusta: Empowering Women and Youth through Impact Sourcing
 
COSMIC Annual Report 2009
COSMIC Annual Report 2009COSMIC Annual Report 2009
COSMIC Annual Report 2009
 
Digital Transformation 2018 - Edinburgh
Digital Transformation 2018 - EdinburghDigital Transformation 2018 - Edinburgh
Digital Transformation 2018 - Edinburgh
 
Women in Tech Flipbook
Women in Tech FlipbookWomen in Tech Flipbook
Women in Tech Flipbook
 
Building the most accessible and inclusive FTSE company: the Barclays playbook
Building the most accessible and inclusive FTSE company: the Barclays playbook Building the most accessible and inclusive FTSE company: the Barclays playbook
Building the most accessible and inclusive FTSE company: the Barclays playbook
 

Mehr von Rui Martins PR & Marketing Strategy

Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdf
Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdfPortfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdf
Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdfRui Martins PR & Marketing Strategy
 
EACD Lisbon Debate 2015 Luxury Communications Fernando Pinto Bessa Air France...
EACD Lisbon Debate 2015 Luxury Communications Fernando Pinto Bessa Air France...EACD Lisbon Debate 2015 Luxury Communications Fernando Pinto Bessa Air France...
EACD Lisbon Debate 2015 Luxury Communications Fernando Pinto Bessa Air France...Rui Martins PR & Marketing Strategy
 
EACD Lisbon Debate 2015 Luxury Communications Misha Pinkhasov Real Luxury
EACD Lisbon Debate 2015 Luxury Communications Misha Pinkhasov Real LuxuryEACD Lisbon Debate 2015 Luxury Communications Misha Pinkhasov Real Luxury
EACD Lisbon Debate 2015 Luxury Communications Misha Pinkhasov Real LuxuryRui Martins PR & Marketing Strategy
 
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...Rui Martins PR & Marketing Strategy
 
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...Rui Martins PR & Marketing Strategy
 
EACD Lisbon Debate 2015 Luxury Communications Ruben Paula Altis Grand Hotel
EACD Lisbon Debate 2015 Luxury Communications Ruben Paula Altis Grand HotelEACD Lisbon Debate 2015 Luxury Communications Ruben Paula Altis Grand Hotel
EACD Lisbon Debate 2015 Luxury Communications Ruben Paula Altis Grand HotelRui Martins PR & Marketing Strategy
 

Mehr von Rui Martins PR & Marketing Strategy (20)

Consultoria PR & Marketing Strategy Junho 2022.pdf
Consultoria PR & Marketing Strategy Junho 2022.pdfConsultoria PR & Marketing Strategy Junho 2022.pdf
Consultoria PR & Marketing Strategy Junho 2022.pdf
 
Consultoria PR Marketing Strategy Rui Martins 2022.pdf
Consultoria PR Marketing Strategy Rui Martins 2022.pdfConsultoria PR Marketing Strategy Rui Martins 2022.pdf
Consultoria PR Marketing Strategy Rui Martins 2022.pdf
 
Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdf
Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdfPortfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdf
Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdf
 
EACD CDL Vincent Dutot June 2016
EACD CDL Vincent Dutot June 2016EACD CDL Vincent Dutot June 2016
EACD CDL Vincent Dutot June 2016
 
EACD CDL Rui Martins June 2016
EACD CDL Rui Martins June 2016EACD CDL Rui Martins June 2016
EACD CDL Rui Martins June 2016
 
EACD CDL Pedro Tavares June 2016
EACD CDL Pedro Tavares June 2016EACD CDL Pedro Tavares June 2016
EACD CDL Pedro Tavares June 2016
 
EACD CDL Ana Martines June 2016
EACD CDL Ana Martines June 2016EACD CDL Ana Martines June 2016
EACD CDL Ana Martines June 2016
 
EACD David Santos 2017
EACD David Santos 2017EACD David Santos 2017
EACD David Santos 2017
 
EACD Teresa Fernandes 2017
EACD Teresa Fernandes 2017EACD Teresa Fernandes 2017
EACD Teresa Fernandes 2017
 
EACD Pedro Guerreiro 2017
EACD Pedro Guerreiro 2017EACD Pedro Guerreiro 2017
EACD Pedro Guerreiro 2017
 
EACD Antonio Rodrigues 2017
EACD Antonio Rodrigues 2017EACD Antonio Rodrigues 2017
EACD Antonio Rodrigues 2017
 
Global Reptrak 2017
Global Reptrak 2017Global Reptrak 2017
Global Reptrak 2017
 
WCFKL ebrochure 2015
WCFKL ebrochure 2015WCFKL ebrochure 2015
WCFKL ebrochure 2015
 
EACD Lisbon Debate 2015 Luxury Communications Fernando Pinto Bessa Air France...
EACD Lisbon Debate 2015 Luxury Communications Fernando Pinto Bessa Air France...EACD Lisbon Debate 2015 Luxury Communications Fernando Pinto Bessa Air France...
EACD Lisbon Debate 2015 Luxury Communications Fernando Pinto Bessa Air France...
 
EACD Lisbon Debate 2015 Luxury Communications Misha Pinkhasov Real Luxury
EACD Lisbon Debate 2015 Luxury Communications Misha Pinkhasov Real LuxuryEACD Lisbon Debate 2015 Luxury Communications Misha Pinkhasov Real Luxury
EACD Lisbon Debate 2015 Luxury Communications Misha Pinkhasov Real Luxury
 
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
 
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
EACD Lisbon Debate 2015 Luxury Communications Nuno Duarte Lopes The Luxury Ne...
 
EACD Lisbon Debate 2015 Luxury Communications Ruben Paula Altis Grand Hotel
EACD Lisbon Debate 2015 Luxury Communications Ruben Paula Altis Grand HotelEACD Lisbon Debate 2015 Luxury Communications Ruben Paula Altis Grand Hotel
EACD Lisbon Debate 2015 Luxury Communications Ruben Paula Altis Grand Hotel
 
Healt Promotion Mocktails Results Evaluation 2014
Healt Promotion Mocktails Results Evaluation 2014Healt Promotion Mocktails Results Evaluation 2014
Healt Promotion Mocktails Results Evaluation 2014
 
EC DG HOME Migrants in Europe Competition 2013
EC DG HOME Migrants in Europe Competition 2013EC DG HOME Migrants in Europe Competition 2013
EC DG HOME Migrants in Europe Competition 2013
 

Kürzlich hochgeladen

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 

Kürzlich hochgeladen (20)

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 

Presentation Lara Tropa V Regional EACD Lisbon Debate 2010

  • 1. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Corporate Citizenship & Corporate Affairs Measurement and Evaluation Lara Campos Tropa Workforce & Field Enablement, Marketing, Communications and Citizenship A multistakeholder’s approach to sustainability in times of turmoil CTT, May 10, 2010
  • 2. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 2 We have an opportunity – and a responsibility – to make the world work better.
  • 3. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 3 CEO Survey 2008 – “The Future Enterprise” Objective Know the concerns and priorities of the CEOs who define the agendas of worldwide leading enterprises Scope  2004: Interviews with 465 top CEOs worldwide  2006: Interviews with 765 top CEOs worldwide  2008: The biggest survey ever done with 1130 top CEOs worldwide In Portugal: 8 interviews to CEOs within the following sectors:  Public  Financial  Industrial  Communications  Distribution  Energy CEO Survey 2008
  • 4. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs CEO Survey 20084 70% of participants consider Corporate Social Responsibility an opportunity Expected investment to respond to client’s CSR growing expectations Investment in the last 3 years Investment in the next 3 years 25 % INCREASE 10.7% 13.4% The Future Enterprise goes beyond CSR regulations:  Understanding its client’s expectations  Being transparent and informed  Kicking-off its CSR initiatives with environment characteristics  Involving NGO and its collaborations Global
  • 5. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Our smarter planet strategy drives smarter citizenship Healthcare5 Smart Healthcare Smart Education Smart Energy Smart Transportation Smart Cities Smart Water
  • 6. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Almost 100 years of corporate responsibility 1911 2011 6
  • 7. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Environmental leadership Supply Chain Social Responsibility IBM leadership redefined the workplace Open Standards Ethics and Governance IBM’s leadership in Corporate Social Responsibility:
  • 8. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Focus areas for success • Education • Community service • Supply Chain • Energy and environment • Disaster relief • Food shortages • Clean water 88
  • 9. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 9 Select key programs • World Community Grid • On Demand Community • Reading Companion • KidSmart • TryScience • Corporate Service Corps • TraduceloAhora • Water for Tomorrow • Meedan • SME Toolkit 9
  • 10. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 10 World Community Grid  IBM launches volunteer grid focused on public and nonprofit humanitarian research  Largest public, nonprofit humanitarian research computing grid  Anyone with computer & Internet access can donate unused computer time  Current Research Projects – Help Cure Muscular Dystrophy – Phase 2 – Influenza Antiviral Drug Search – Help Fight Childhood Cancer – The Clean Energy Project – Nutritious Rice for the World – Help Conquer Cancer – Discovering Dengue Drugs – Together – Human Proteome Folding Project – Phase 2 – FightAIDS@Home www.worldcommunitygrid.org The Challenge  Humanitarian research suffers from a lack of access to super computing power  Individuals see no opportunity to make a real difference  462,000+ members  200+ countries  1,300,000+ registered devices  255,000+ years of run time  Generated dozens of peer- reviewed technical articles  400+ partners
  • 11. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 11 Volunteering:  Online volunteering community – 127,000 participants • 80 countries – Launched November 2003 • 8.1m volunteer hours to date  Resources for schools & not-for-profits – Education, presentations, handouts, software – Translations for worldwide use – Drawn from IBM’s core skills & technologies  Results – Significant, measurable change at schools & not-for-profits – Global community of IBM volunteers  In Portugal: – 245 employees and retirees – Angels: case study at the Social Innovation International Congress in Lisbon – Click@vô
  • 12. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs IBM’s early education program having local impact August 2008 Results shared by Portuguese Ministry of Education Creating real value locally
  • 13. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs
  • 14. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 14 215 Teachers out of 300 10 KidSmart Instructors Sample Characterization 2 Intermediate Evaluations
  • 15. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs With which degree of importance does educational TIC resources have in the following activities at your Kindergarten?(1) Managing Mouse and Keyboard 1% 16% 50% 30% 3% irrelevant low relevance relevant important very important Generic use of aplicational software 4% 27% 50% 18% 1% irrelevant low relevance relevant important very important Playing 1% 29% 56% 12% 2% irrelevant low relevance relevant important very important Access and colection of information 3% 7% 22% 52% 16% irrelevant low relevance relevant important very important
  • 16. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Resoluting problems and taking decisions. 3% 9% 30% 41% 17% irrelevant low relevance relevant important very important Create, imagine and express 4% 17% 56% 22% 1% irrelevant low relevance relevant important very important With which degree of importance does educational TIC resources have in the following activities at your Kindergarten?(2) Organize, produce and reveal information 3% 8% 34% 41% 14% irrelevant low relevance relevant important very important Colaborate and cooperate 2% 4% 20% 51% 23% irrelevant low relevance relevant important very important
  • 17. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Correct use of Computers 0; 0% 1; 10% 5; 50% 4; 40% 0; 0% irrelevant low relevance relevant important very important What impact does the KidSmart Training Program have on the development of the teachers personal and professional capabilities on the following activities? Intergration of TIC activities in classroom 0; 0%0; 0% 6; 60% 4; 40% 0; 0% irrelevant low relevance relevant important very important Identification of educational potential in technology 0; 0%0; 0% 3; 30% 5; 50% 2; 20% irrelevant low relevance relevant important very important Capability of selecting correctly educational software 0; 0% 1; 10% 5; 50% 4; 40% 0; 0% irrelevant low relevance relevant important very important
  • 18. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Corporate Service Corps Developing Global Leaders for the 21st Century Creating real value globally
  • 19. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Triple challenge to IBM  Develop global leaders  Establish the IBM footprint in new markets  Earn the opportunity to do business by donating IBM skills and expertise to impactful local projects
  • 20. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs The Corporate Service Corps Experience PRE WORK 3 Months  ~40 to 60 hours of work completed virtually  Team building and skills development  Established curriculum IN-COUNTRY 1 Month  Work at the intersection of business, technology and society  Immersion in local culture  Outside the office POST SERVICE 2 Months  Linkage back to the business  Measurement and evaluation  Reflect, learn and apply  Internal and external presentations
  • 21. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Over 500 participants on 51 teams in 13 countries by YE 2009 Brazil China Egypt India Nigeria Ghana Philippines Romania S. Africa Tanzania Turkey Viet Nam Malaysia 13 10K 63 1K
  • 22. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs • Retention of high-performing IBMers • Recruiting talented & socially aware employees • Establishing IBM brand in new markets • Increasing global awareness of IBM’s corporate responsibility focus • Global leadership ranking – Fortune rated IBM #1 Impact for IBM
  • 23. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Impact on communities Ghana: • Launched business development center • Offered workshops to prepare students and women entrepreneurs for careers in technology and business Vietnam • Supported development of small and medium enterprises with Danang Chamber of Commerce • Creation of job training programs in information technology management Romania • Identified small/medium high growth potential businesses requiring training • Helped with telecommunications, financial management and business process development China • Worked with businesses in earthquake-ravaged Sichuan province on economic revitalization strategies
  • 24. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Conceição Zagalo, Directora de Marketing, Comunicações e Cidadania no Vietnam Vietnam 7- we come from 6 different countries, represent 5 different Line of Business in IBM Our Vision: We envision a CSC engagement in Vietnam where we collaborate with our team and our client across cultures, perspectives and competencies. Through careful asking and listening, we hope to deliver sustainable, well-scoped consulting services that meet client needs while leveraging the best of IBM's values and skills. Our Mission: is to represent IBM excellence; to provide skilled capacity-building support to our clients; and to build a foundation for continued IBM work in Vietnam.
  • 25. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Positive response from the media “Volunteering Abroad to Climb at I.B.M.” By Claudia H. Deutsch March 26, 2008 "IBM is making real some new ideas about what it means to be global that were just a lot of talk before" Rosabeth Moss Kanter Professor at Harvard Business School
  • 26. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs Our shift in strategy has generated tremendous results •Rated #2 by CRO Magazine, #1 by CERES •Nearly 10 million volunteer hours over 5 years •Corporate Service Corps • 500 IBMers per year • Gains in employee retention • Executives are now participating •1.5 million devices connected on World Community Grid •$180 million in 2008 worldwide contributions •4.9 billion kwh of electricity saved 1990 – 2008 •$343 million in 2008 energy savings •550 supply chain audits since 2004 •357,000 employees successfully complete Business Conduct Guidelines 26
  • 27. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs 2010 and beyond… •Smarter Cities •Community Service •Global Leadership •Influencers
  • 28. © 2010 IBM Corporation IBM Corporate Citizenship & Corporate Affairs