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PART II
(afternoon sessions)
#iotshifts
Barcelona, October 19-20, 2015
The Dignified Self
Lilian Guentsche, Founder
#iotshifts
IoT Shifts 2015



Lilian Güntsche 

@DignifiedSelf

@lilian_naomithedignifiedself.com
@DignifiedSelf

@lilian_naomithedignifiedself.com
@DignifiedSelf

@lilian_naomithedignifiedself.com
Mind full or mindful?
@DignifiedSelf

@lilian_naomithedignifiedself.com
CAN YOU STILL HEAR YOURSELF?
HOW DO YOUR RECHARGE YOURSELF?
@DignifiedSelf

@lilian_naomithedignifiedself.com
Check thedignifiedself.com
@DignifiedSelf

@lilian_naomi
DELIVER information
INTRODUCE voices
SHARE stories
COMBINE the forces of technology with mindfulness
PROVIDE inspiration
C...
Heike Scholz (Partner)Lilian Güntsche (CEO & Founder)
From tech lovers to tech lovers
@DignifiedSelf

@lilian_naomithedigni...
Check thedignifiedself.com
@DignifiedSelf

@lilian_naomi
Check thedignifiedself.com
DIGNIFIED individuals & companies share 

their take on mindfulness in the technology age
@Digni...
We follow a Human-First approach.
Self-Knowledge 

through numbers
The Quantified Self
Self-Knowledge 

through intuition
T...
The need to reconnect internally and
not just externally is rising
@DignifiedSelf

@lilian_naomithedignifiedself.com
Mindful apps
PAUSE by USTWO
@DignifiedSelf

@lilian_naomithedignifiedself.com
Downloaded by more than 3 million users
Mindful apps
@DignifiedSelf

@lilian_naomithedignifiedself.com
Moodmetric ringLEAF by Ballabeat
Mindful jewelry
SLOW watch
@DignifiedSelf

@lilian_naomithedignifiedself.com
Mindfulness should be an integral part
in concepts for digital transformation
@DignifiedSelf

@lilian_naomithedignifiedself....
Technology is here to help us - 

not to control us! 



@DignifiedSelf

@lilian_naomithedignifiedself.com
Jump into dignity now!
Are you DIGNIFIED!?
Support our mission to establish more mindfulness in the technology age.
Connect us on thedignifiedself...
Connected Transport
#iotshifts
Bas van der Zijden, BMW ConnectedDrive
Kevin O'Sullivan, SITA Lab
Marcus Breekweg, Undagrid...
The Connected Car
Bas van der Zijden, ViDiZ Consultancy /
BMW Netherlands
#iotshifts
THE CONNECTED CAR
BAS VAN DER ZIJDEN
ViDiZ CONSULTANCY / BMW NETHERLANDS
CONNECTIVITY
POSSIBILITIES
CHALLENGES
THE CONNECTED CAR.IS IT NEW?
1972
1980
1994
2001
HOW ARE CARS CONNECTED TODAY?
RADAR / LIDAR
3G/4G
CAMERA
GPS
SENSORS
WI-FI
BLUETOOTH
NFC
WHY ARE CARS CONNECTED?HOW
CONNECTIVITY IS TOP 3 QUESTION
37% WILLING TO CHANGE BRAND
FOR BETTER CONNECTIVITY
McKinsey, Competing for the connected customer, September 2015
2020 GLOBAL MARKET CONNECTIVITY COMPONENTS AND SERVICES
€170.000.000.000
6%
McKinsey, The Impact of Connected Cars on OEM ...
LOYALTY
WHAT CAN CONNECTED CARS DO
TODAY?
WHAT CAN CONNECTED CARS DO
TOMORROW?
2000eastsix.com
CHALLENGES
SAFETY AGENCIES ROAD OPERATORS
VALUE ADDED
SERVICE
PROVIDERS
AFTERMARKET / CE
PLAYERS
CAR OEMs
GOVERNMENT
AGENCIES
ROAD SI...
PRIVACY
SECURITY
CONNECTIVITY
POSSIBILITIES
CHALLENGES
THANK YOU.
CONNECT?
BAS@VIDIZ.NL
NL.LINKEDIN.COM/IN/BASVDZIJDEN
IoT in Air Transport Industry
Kevin O’Sullivan, Lead Engineeer SITA Lab
#iotshifts
This presentation is unfortunately not ...
IoT in Air Transport
Industry
SITA Lab Research
By: Kevin O’Sullivan, SITA Lab
Undagrid
Marcus Breekweg, Co-founder
#iotshifts
Barcelona
October 19th, 2015
FROM

REMOTE MONITORING 

& CONTROL 

TO

AMBIENT INTELLIGENCE
Marcus Breekweg
INTERNET OF THINGS
THE NEW PROMISE
IoT Shift Barcelona
October 19th, 2015
ON THE HORIZON
IoT Shift Barcelona
October 19th, 2015
THE PROMISE OF
BETTER INSIGHT
AND CONTROL
IoT Shift Barcelona
October 19th, 2015
RECEIVING SENSOR DATA
THROUGH CELLULAR NETWORKS
IoT Shift Barcelona
October 19th, 2015
IT IS NOT JUST ABOUT
SUCKING IT ALL IN THE CLOUD
IOT IS ABOUT
SHARING INFORMATION
IoT Shift Barcelona
October 19th, 2015
LOCALLY
IoT Shift Barcelona
October 19th, 2015
THE ANIMAL KINGDOM
HAS GREAT EXAMPLES
CENTRALISED DATA
DOESN’T MEAN AVAILABLE DATA
IoT Shift Barcelona
October 19th, 2015
IoT Shift Barcelona
October 19th, 2015
LACK OF NETWORK
IN OFFSHORE LOGISTICS
IoT Shift Barcelona
October 19th, 2015
LET ASSETS FORM
THE NETWORK
DISTRIBUTED INFORMATION
REQUIRES NEW
IoT Shift Barcelona
October 19th, 2015
BUSINESS MODELS
IoT Shift Barcelona
October 19th, 2015
BRIGHT FUTURE
WITH GREAT CHALLENGES
IT IS A
Barcelona
October 19th, 2015
Marcus Breekweg
marcus@undagrid.com
+31 6 50608255
IoT design fiction, value
and touch
Fabien Girardin, Near Future Laboratory
Lorna Goulden, Creative Innovation Works
Iskan...
Near Future Lab
Fabien Girardin, Partner
#iotshifts
WWW.NEARFUTURELABORATORY.COM
DESIGN FICTIONS FOR DATA PRODUCTS
FABIEN GIRARDIN, 16.10.2015, BARCELONA
IOT SHIFTS
I 7 YEARS AGO 34
74
I 7 YEARS AGO: PRE-BIG DATA 34
75
I 7 YEARS AGO: PRE-IOT 34
76
I TODAY: DATA PRODUCTS 34
77
I DATA PRODUCTS 34
78
Observations Implications
I DATA PRODUCTS 34
79
Technologies Humans
Observations Implications
I TODAY: DATA PRODUCTS 34
80
WWW.NEARFUTURELABORATORY.COM
I create data products
I envision their futures
I help others do...
I DATA PRODUCTS 34
81
I DATA PRODUCTS 34
82
What's the user experience of <technology> tomorrow?
What's the acceptability of <technology> for my...
II TECHNOLOGIES AND HUMANS 34
83
The pace of technology adoption
II TECHNOLOGIES AND HUMANS 34
84
Life span of things
Refrigerator: 14-17 years
II TECHNOLOGIES AND HUMANS 34
85
Life span of things
Refrigerator: 14-17 years
This screen: 5-7 years?
II TECHNOLOGIES AND HUMANS 34
86
First contact
1 minute 1 hour 1 day 1 month 1 year
Data product
Time
0
II TECHNOLOGIES AND HUMANS 34
87
“The invention of the ship was
also the invention of the
shipwreck” — Paul Virillo
II TECHNOLOGIES AND HUMANS 34
88
First contact
1 minute 1 hour 1 day 1 month 1 year
End of lifeData product
0
II TECHNOLOGIES AND HUMANS 34
89
First contact
1 minute 1 hour 1 day 1 month 1 year
End of lifeFitbit
0
II TECHNOLOGIES AND HUMANS 34
90
“… predict not the automobile
but the traffic jam”— Fred Pohl
II TECHNOLOGIES AND HUMANS 34
91
First contact
1 minute 1 hour 1 day 1 month 1 year
End of lifeRitualsFrictions BehaviorsD...
1 minute 1 hour 1 day 1 month 1 year
III DESIGN FICTION 34
92
First contact
End of lifeRitualsFrictions Behaviors
Design f...
III DESIGN FICTION: CURIOUS RITUALS 34
93
III DESIGN FICTION: PICTURE THE FIRST CONTACT 34
94
III DESIGN FICTION: WORK BACKWARD 34
95
First contact
1 minute 1 hour 1 day 1 month 1 year
?
?
?
Self-driving car
?
?
?
0
III DESIGN FICTION: WRITE THE PRESS RELEASE 34
96
III DESIGN FICTION: IMAGINE THE ADS 34
97
III DESIGN FICTION: IMAGINE THE HEADLINES 34
98
III DESIGN FICTION: LIST THE FREQUENTLY ASKED QUESTIONS 34
99
III DESIGN FICTION: SKETCH USE CASES 34
100
III DESIGN FICTION: USER MANUAL 34
101
III DESIGN FICTION: A TOTEM FOR DISCUSSION 34
102
Bring the future to the present to
bend visions and trajectories
III DESIGN FICTION: USER EVALUATION 34
103
Feel, touch and understand a
near future data product
III DESIGN FICTION: CONVINCE THE WORLD 34
104
Anticipate opportunities and challenges
III DESIGN FICTION: ARTIFACTS 34
105
Video
Catalog NewspaperPrototypeAdvertisement
User manual User reviews
III DESIGN FICTIONS FOR DATA PRODUCTS 34
106
Video
Catalog NewspaperPrototypeAdvertisement
User manual User reviews
1 minu...
FABIEN GIRARDIN
fabien@nearfuturelaboratory.com
www.nearfuturelaboratory.com
THANK YOU GRACIAS MERCI DANKE GRAZIE
II TECHNOLOGIES AND HUMANS 33
108
Expectations
Time
Trigger
Hype
Disillusionment
Enlightenment
Productivity
Technology
tri...
Creative Innovation Works
Lorna Goulden, Director
#iotshifts
This PREZI presentation can be viewed at
www.creativeinnovati...
The Internet of Touch
(New Haptic Interactions)
Iskander Smit, Strategy Director, info.nl
#iotshifts
https://vimeo.com/91069015
New Invisibles in IoT
Han Pham, Future Cities Experience Strategist
#iotshifts
DESIGNING FOR TRUST IN
CREATIVE, CURIOUS, CONNECTED
CITIES
THE NEW INVISIBLES IN IOT
IOT SHIFTS - OCT 2015
A Chat with HAN...
INTEL LABS
EUROPE
IOT SYSTEM S RES EARCH LAB
FUTURE CI TIES EXPERIENCE ST RAT EGIST /
DESI GN RESEARCHE R
INTELLIGENT CITI...
Hello?
THE NEW INVISIBLES -
INFORMAL KNOWLEDGE, INFORMAL NETWORKS
HOW WE LOOKED FOR THE “LIVING LAYER” OF IOT
IOT DESIGN ROADTRIP
JAPANIRELAND ENVIRONMENTWORK COMFORTMOBILITY U.K.
#1 IOT DESIGN ROADTRIP: IRELAND
IRELAND MOBILITY
DESIGNING FOR TRUST +
USER CONFIDENCE
ANXIETY
INTELLIGENT
ELECTRIC GRID /...
ELECTRIC VEHICLES CAUSE GRID ANXIETY
THE PROBLEM
HABIT
10%
ADAPTIVE + AWARE CHARGING
0 10 20 30 40 50 60
0
2
4
6
8
10
12
14
16
18
20
22
24
3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 ...
MAP-BASED TABLET INTERFACE (PREDICT AND MANAGE DRIVING BEHAVIOR AND
STYLE, & CHARGING TIMES, ETC)
BENEFITS
It’s not about changing your life.
It’s about changing your impact
DEMAND ACCURACY USER EXPERIENCE
72.3%
CO2 savi...
5. TECH FAMILIARITY
9. PLANNING
Technological familiarity is
not required for the user and
does not affect their charging
...
LOOKED EVERYWHERE … BUT THE TABLET
… AND MOREEACH OTHER
CHARGE UNIT
LIGHTS
NOISES
EV DASHBOARD
”
“The machines are only as good as the people who are using it.
You can’t take the human out of it, despite what they say...
TRUST “AVATARS”
EMPATHY IN IOT - FRICTION, FEAR, CONFIDENCE
@ICRICITIES
@THEGOOGLECAR
@SMARTCITIZEN
… AND MORE
#2 IOT DESIGN ROADTRIP: JAPAN
JAPAN WORK COMFORT
MOST ENERGY @ WORK
IS HVAC / LIGHTING.
COMFORT IS MORE
THAN TEMPERATURE.
...
CHALLENGES for BUILDING MANAGERS:
• Aging infrastructure
• Limited tools/Legacy systems that are poorly
integrated
• Lack ...
LOOK: OBJECTS (ALREADY) HAVE A LIFE
SOMETIMES THEY COMPLAIN FOR YOU
OBSTRUCTING TECHNOLOGY: DISSENTING OBJECTS ARE POWERFUL
IOT DESIGN ROADTRIP: UK
ENVIRONMENTU.K.
TRANSPARENCY
IS NOT AGENCY
NON-EXPERTS
DESIGN SOLUTIONS
TO LONDON’S AIR
POLLUTION
...
AIR QUALITY SENSORS:
WHAT’S GOOD ENOUGH?
100 million work days lost
400,000 premature deaths in 2010
Direct cost impact €2...
ICRI Cities - 2015
DESIGN
INSTANO2
• PROBLEM: People don’t
believe data, especially when
it presents a cognitive conflict
...
Solve for BIG IDEAS at the PEOPLE level 

by designing experiences that
BUILD RELATIONSHIPS
166
Can families playing a game together affect air quality?
Air Quality Sensor
Network
Air Quality Awareness
Improving Traffi...
TRANSPARENCY IS NOT
AGENCY.
REAL WORLD CONTEXT IS MORE
THAN REAL TIME DATA
INSIGHT
CHALLENGE: Data on a negative topic suc...
YOUR TURN: WHAT ARE THE NEW INVISIBLES IN IOT?
GET CURIOUS. GET CREATIVE.
NOT ONLY TRANSPARENCY, TRUST
NOT ONLY CONTENT, C...
THE NEW INVISIBLES IN IOT
LET THE REAL WORLD SURPRISE YOU
HAN@DESIGNSWINGER.COM
COFFEE
Will IoT enhance us into Smart,
Augmented and Empowered Citizens?
Volker Hirsch, Quantified Ventures
Esteve Almirall, Cent...
Smart Citizens
Populating Smart Cities
Volker Hirsch
@vhirsch
Iot Shifts
Barcelona, 19 Oct 2015
http://venturesafrica.com/...
Start: a city
https://waxnwings.files.wordpress.com/2013/12/ya021345-1680x1050.jpg
Actually:
People!https://luggagetagtravels.files.wordpress.com/2012/08/img_1486.jpg
Regular
d e s i g n
Process
???
http://www.urbanmatters.eu/wp-content/uploads/2012/09/Barcelona03.jpeg
The people it really speaks to are the 

city managers who can say, ‘It wasn’t me who
made the decision, it was the data.’...
IOT isawesome
http://i.imgur.com/g635i.jpg
Smart Grid
Smart Motoring
Smart logistics
Smart buildings
= 7.8 Gt Co2 saved
http://www.smart2020.org/_assets/files/02_smar...
7.8 Gt
= 7.8 trillion kg
???http://www.thestar.com/content/dam/thestar/life/technology/2014/06/26/tv_watching_other_screen...
= 66 billion
Dwayne “The Rock” johnsons
http://spinoff.comicbookresources.com/wp-content/uploads/2013/06/dwayne-johnson-fa...
= 1.4 billionafrican elephants
http://go-grafix.com/data/wallpapers/1/african-elephant-507625-3872x2592-hq-dsk-wallpapers.j...
= 39 millionblue whaleshttps://school-in-the-cloud-production-assets.s3.amazonaws.com/uploads/big_question/image/121/blue_...
= 15,600
Burj Kalifas http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
7.8 Gt
And we haven’t even
started to talk
about CO2
… http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
? ??
Smart Cities
Need
Smart Citizens
http://cdn.citylab.com/media/img/citylab/legacy/2013/04/30/RTXZ0T7.jpg
The “I” in Iot
We need
the people
and We need
to explain it
If you can’t
explain it
simply, 

you don’t
understand
it well
enough.
http://waynejagoe.com/wp-content/uploads/2014/12/Al...
don’t explain, do
http://assets.bwbx.io/images/iezlJYF._gAs/v1/1200x-1.jpg
http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi...
http://alden-tan.com/wp-content/uploads/2015/09/comfort-zone1.jpg
http://i.huffpost.com/gen/2223300/images/o-SCARY-TERMINATOR-ROBOT-facebook.jpg
Win
People
over
so they
won’t be
scared
http://flickr.com/photos/nolifebeforecoffee/124659356/
context
1.Personal mass media
2.Always carried
3.Always on
4.Built-in billing system
5.Present at creative impulse
6.Audience iden...
Tomi Ahonen, Mobile as 7th of Mass Media, 2008
Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Societ...
https://upload.wikimedia.org/wikipedia/commons/7/79/Foundation-M2325.jpg
Foundations
Open Data
http://andrewxhill.com/cartodb-examples/scroll-story/pluto/
Scale needs
Access, not
compartments
...
http://www.donschimmelphotography.com/data/photos/327_1bodiesep5x11.jpg
Design
http://creativeconservatory.com/wp-content/uploads/2011/05/Design290.jpg
Focus on the User
gapingvoid.com
Design:
For the Device
For the Type of User
For the Environment
CourtesyofZahaHadidArchitectsviaBusinessInsider
http://img06.deviantart.net/adcc/i/2010/236/1/a/barcelona_by_night___3_by_hadcorp.jpg
Cities People
Love to
live in
How to
build
a crowd
https://urbanfragment.files.wordpress.com/2012/10/crowd-at-coney-island-new-york-photographed-by-arthu...
(awesome)
product
Easy 

Onboarding
Consumers
irrationally
overvalue the old.
Companies
irrationally
overvalue the new. 


John T Gourville, HBS
‘Eager Seller...
Use the Power of
Engagement
behavioural
Psychology
Behaviour is
triggered by
Motivation
Extrinsic
Motivationhttp://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-cha...
http://quotes.lifehack.org/media/backgrounds/Dalai_Lama.jpg
Intrinsic 

Motivation
http://blog.desktime.com/wp-content/uploads/2013/06/mp900431819.jpg
Intrinsic 

Motivation
Focus on the User
http://i.ytimg.com/vi/KcaKocRXCB4/maxresdefault.jpg
http://i.ytimg.com/vi/9n5z9LTbakk/maxresdefault.jpg
Dopamine
Thanks for the inspiration to this slide, Gabe Zicherman!
Motivation
Arousal
Cognition
Decision-Making
Reward
Helping to
Make it
stick!
http://www.yukaichou.com/
Engagement
NOT (only) this!
loops to create
lasting engagement
Hooks + HaBits
Hooks + HaBits
Nir Eyal
H o o k e d
Read:
Habit-forming products
Autonomy
Mastery
Purpose
(Intrinsic)
Infographic by Huddle
What we need
human-centric design
Engagement, not badges
habit-forming solutions
Thank You!
@vhirsch
me@vhirsch.com
+44 7843 599 678
https://upload.wikimedia.org/wikipedia/commons/3/38/Gaudis_Barcelona_(...
Esteve Almirall
esteve.almirall@esade,edu
blog estevealmirall.com
1 problem
4 examples
1 conclusion
① example
5
7
9
10
11
② example
③ example
④ example
Silvia Paldino
silvia.paldino@unical.it
2010 now
1 problem
4 examples
1 conclusion
① problem
local problems < - > local solutions
?
local problems < - > local solutions
local instruments
local problems - > regional solutions
?
local problems - regional solutions
non-local instruments
1 problem
4 examples
1 conclusion
Plànol topogràfic, 1855. Ildefons Cerdà
We need a different city
We need to re-think and
re-structure our cities.
Our cities, our gov
structures have to become
an...
Will we be able to
do the same
?
Our grand-parents
managed to transform
and create the modern
city that brought us
here.
esteve almirall
esteve.almirall@esade.edu
IoT Business Models
Javier Creus, pentagrowth
#iotshifts
A framework for accelerated growth in
the XXI Century
Pentagrowth
@javicreus
@pentagrowth
#pentagrowth
http://www.pentagro...
Organizations50
Interannual growth rate
during 5 years between
2008 and 2013
users - revenue
+50%
#whatgrows
Selection criteria
Growth/Impact/Information
· 23AndMe
· 8Coupon
· AirBnB
· Ancestry
· Android
· Arduino
· AthenaHealth
· ...
Observation 1
Connectivity & Acceleration
Years to reach
20 million users
0
0
5.000.000
10.000.000
15.000.000
20.000.000
2...
Observation 2
Platform & Acceleration
Shared assets
Multiples roles across agentes
AIRBNB: Alojamiento
ANDROID: Software
F...
Conclusion
Acceleration = Connectivity * Platform
GEOMETRIC GROWTH
ARITHMETIC GROWTH
1
0
200
400
600
800
1000
2 3 4 5 6 7 ...
The five levers
of Exponential
Growth
Pentagrowth
Understanding and using the five levers of ex-
ponential growth
CONNECT
NETWORK
THINGS
MOBILE
USERSPROVIDE
OPE...
Connect
What connects the network over which
the organization operates?
The larger the number of nodes (people, situa-
tio...
The less internal effort an organization must
make to amplify its available supply, the bigger its
growth potential.
Refle...
Empower
How many roles does your user play?
The more the company takes advantage of its
users’ capacities, the bigger its ...
Enable
What tools do you provide to third par-
ties so they can create value?
The greater the number of value creators tha...
Share
How openly is your knowledge shared?
The larger the community that has a shared sense
of resource ownership with the...
Key Learnings 1
Exponential growth is generated with:
People, situations, things distributed or open re-
sources, capaciti...
Key Learnings 2
Exponential growth is generated with:
Business models that generate and distribute
more value than they re...
CONNECT
NETWORK
COLLECT
INVENTORY
EMPOWER
USERS
ENABLE
PARTNERS
SHARE
KNOWLEDGE
WWW
¡Thank you!
Learn more and download the full report at
@pentagrowth #pentagrowth
http://www.pentagrowth.com
How to build an IoT business?
#iotshifts
Marc Fàbregas-Bachs, Zolertia
Ivan Caballero, The Social Coin
Nacho Lafuente, Dat...
Closing discussion
by Humberto Schwab, House Philosopher
#iotshifts
NETWORKING
Thanks to IoT BCN Meetup & Moritz
THANKS!See you next year!
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
IoT Shifts Conference - Part II (Afternoon Sessions)
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IoT Shifts Conference - Part II (Afternoon Sessions)

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Part II of the IoT Shifts Conference Presentations from October 19, 2015 in Barcelona including the following sessions:


Connected Transport

14H00-14H30: Presentations

- Bas van der Zijden, Manager, BMW ConnectedDrive
- Kevin O'Sullivan, Lead Engineer, SITA Lab
- Marcus Breekweg, Co-founder, Undagrid

14H30-14H45: Q&A moderated by Jaime Novoa - Editor, Tech.eu

IoT design fiction, value and touch

14H45-15H30: Presentations

- Fabien Girardin - Partner at Near Future Laboratory
- Lorna Goulden, Director, Creative Innovation Works
- Iskander Smit - Strategy director at Info.nl

15H30-16H00 - COFFEE BREAK

Will IoT enhance us into Smart, Augmented and Empowered Citizens?

16H00-16H45: Presentations

- Han Pham - Future Cities User Experience Strategist
- Volker Hirsch, Founder, Quantified Ventures
- Esteve Almirall - Associate Professor @ ESADE / Dtr. Center for Innovation in Cities

IoT Business Models

16H45-17H00: Presentation

- Javier Creus, founder of Ideas for Change, creator of @pentagrowth

How to build an IoT business?

17H00-17H45: Startup pitches, panel and Q&A)

- Marc Fàbregas-Bachs, Founder, leader and strategist @ Zolertia
- Ivan Caballero, CEO, The Social Coin
- Nacho Lafuente, CEO & Founder, Datumize

Moderated by Aldo de Jong - Co-founder at Claro Partners and Startupbootcamp IoT & Data

17H45-18H00: Conclusions & Closing discussion

Moderated by Humberto Schwab - Innovation Philosopher

18H00-19H30 - Networking

Veröffentlicht in: Technologie
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IoT Shifts Conference - Part II (Afternoon Sessions)

  1. 1. PART II (afternoon sessions) #iotshifts Barcelona, October 19-20, 2015
  2. 2. The Dignified Self Lilian Guentsche, Founder #iotshifts
  3. 3. IoT Shifts 2015
 
 Lilian Güntsche 
 @DignifiedSelf
 @lilian_naomithedignifiedself.com
  4. 4. @DignifiedSelf
 @lilian_naomithedignifiedself.com
  5. 5. @DignifiedSelf
 @lilian_naomithedignifiedself.com
  6. 6. Mind full or mindful? @DignifiedSelf
 @lilian_naomithedignifiedself.com
  7. 7. CAN YOU STILL HEAR YOURSELF? HOW DO YOUR RECHARGE YOURSELF? @DignifiedSelf
 @lilian_naomithedignifiedself.com
  8. 8. Check thedignifiedself.com @DignifiedSelf
 @lilian_naomi
  9. 9. DELIVER information INTRODUCE voices SHARE stories COMBINE the forces of technology with mindfulness PROVIDE inspiration CREATE concepts CONNECT forces An initiative for more mindfulness in the technology age @DignifiedSelf
 @lilian_naomithedignifiedself.com
  10. 10. Heike Scholz (Partner)Lilian Güntsche (CEO & Founder) From tech lovers to tech lovers @DignifiedSelf
 @lilian_naomithedignifiedself.com
  11. 11. Check thedignifiedself.com @DignifiedSelf
 @lilian_naomi
  12. 12. Check thedignifiedself.com DIGNIFIED individuals & companies share 
 their take on mindfulness in the technology age @DignifiedSelf
 @lilian_naomi
  13. 13. We follow a Human-First approach. Self-Knowledge 
 through numbers The Quantified Self Self-Knowledge 
 through intuition The Dignified Self From tech lovers to human lovers @DignifiedSelf
 @lilian_naomithedignifiedself.com
  14. 14. The need to reconnect internally and not just externally is rising @DignifiedSelf
 @lilian_naomithedignifiedself.com
  15. 15. Mindful apps PAUSE by USTWO @DignifiedSelf
 @lilian_naomithedignifiedself.com
  16. 16. Downloaded by more than 3 million users Mindful apps @DignifiedSelf
 @lilian_naomithedignifiedself.com
  17. 17. Moodmetric ringLEAF by Ballabeat Mindful jewelry SLOW watch @DignifiedSelf
 @lilian_naomithedignifiedself.com
  18. 18. Mindfulness should be an integral part in concepts for digital transformation @DignifiedSelf
 @lilian_naomithedignifiedself.com
  19. 19. Technology is here to help us - 
 not to control us! 
 
 @DignifiedSelf
 @lilian_naomithedignifiedself.com
  20. 20. Jump into dignity now!
  21. 21. Are you DIGNIFIED!? Support our mission to establish more mindfulness in the technology age. Connect us on thedignifiedself.com @DignifiedSelf
 @lilian_naomithedignifiedself.com
  22. 22. Connected Transport #iotshifts Bas van der Zijden, BMW ConnectedDrive Kevin O'Sullivan, SITA Lab Marcus Breekweg, Undagrid Moderated by Jaime Novoa, Tech.eu
  23. 23. The Connected Car Bas van der Zijden, ViDiZ Consultancy / BMW Netherlands #iotshifts
  24. 24. THE CONNECTED CAR BAS VAN DER ZIJDEN ViDiZ CONSULTANCY / BMW NETHERLANDS
  25. 25. CONNECTIVITY POSSIBILITIES CHALLENGES
  26. 26. THE CONNECTED CAR.IS IT NEW?
  27. 27. 1972
  28. 28. 1980
  29. 29. 1994
  30. 30. 2001
  31. 31. HOW ARE CARS CONNECTED TODAY?
  32. 32. RADAR / LIDAR 3G/4G CAMERA GPS SENSORS WI-FI BLUETOOTH NFC
  33. 33. WHY ARE CARS CONNECTED?HOW
  34. 34. CONNECTIVITY IS TOP 3 QUESTION
  35. 35. 37% WILLING TO CHANGE BRAND FOR BETTER CONNECTIVITY McKinsey, Competing for the connected customer, September 2015
  36. 36. 2020 GLOBAL MARKET CONNECTIVITY COMPONENTS AND SERVICES €170.000.000.000 6% McKinsey, The Impact of Connected Cars on OEM Market Shares, 2014 OF 5 YEAR LIFECYLE REVENU
  37. 37. LOYALTY
  38. 38. WHAT CAN CONNECTED CARS DO TODAY?
  39. 39. WHAT CAN CONNECTED CARS DO TOMORROW?
  40. 40. 2000eastsix.com
  41. 41. CHALLENGES
  42. 42. SAFETY AGENCIES ROAD OPERATORS VALUE ADDED SERVICE PROVIDERS AFTERMARKET / CE PLAYERS CAR OEMs GOVERNMENT AGENCIES ROAD SIDE UNIT PROVIDERS IT INFRASTRUCTURE PROVIDERS COMMUNICATION PROVIDERS ONBOARD UNIT PROVIDERS DEPLOYMENT GROUPS STANDARDS GROUPS RESEARCH / TESTING GROUPS PRIVATE SECTOR CONSUMERS PUBLIC SECTOR TECHNOLOGIES Source: SBD
  43. 43. PRIVACY SECURITY
  44. 44. CONNECTIVITY POSSIBILITIES CHALLENGES
  45. 45. THANK YOU. CONNECT? BAS@VIDIZ.NL NL.LINKEDIN.COM/IN/BASVDZIJDEN
  46. 46. IoT in Air Transport Industry Kevin O’Sullivan, Lead Engineeer SITA Lab #iotshifts This presentation is unfortunately not be made available online
  47. 47. IoT in Air Transport Industry SITA Lab Research By: Kevin O’Sullivan, SITA Lab
  48. 48. Undagrid Marcus Breekweg, Co-founder #iotshifts
  49. 49. Barcelona October 19th, 2015 FROM
 REMOTE MONITORING 
 & CONTROL 
 TO
 AMBIENT INTELLIGENCE Marcus Breekweg
  50. 50. INTERNET OF THINGS THE NEW PROMISE IoT Shift Barcelona October 19th, 2015 ON THE HORIZON
  51. 51. IoT Shift Barcelona October 19th, 2015 THE PROMISE OF BETTER INSIGHT AND CONTROL
  52. 52. IoT Shift Barcelona October 19th, 2015 RECEIVING SENSOR DATA THROUGH CELLULAR NETWORKS
  53. 53. IoT Shift Barcelona October 19th, 2015 IT IS NOT JUST ABOUT SUCKING IT ALL IN THE CLOUD
  54. 54. IOT IS ABOUT SHARING INFORMATION IoT Shift Barcelona October 19th, 2015 LOCALLY
  55. 55. IoT Shift Barcelona October 19th, 2015 THE ANIMAL KINGDOM HAS GREAT EXAMPLES
  56. 56. CENTRALISED DATA DOESN’T MEAN AVAILABLE DATA IoT Shift Barcelona October 19th, 2015
  57. 57. IoT Shift Barcelona October 19th, 2015 LACK OF NETWORK IN OFFSHORE LOGISTICS
  58. 58. IoT Shift Barcelona October 19th, 2015 LET ASSETS FORM THE NETWORK
  59. 59. DISTRIBUTED INFORMATION REQUIRES NEW IoT Shift Barcelona October 19th, 2015 BUSINESS MODELS
  60. 60. IoT Shift Barcelona October 19th, 2015 BRIGHT FUTURE WITH GREAT CHALLENGES IT IS A
  61. 61. Barcelona October 19th, 2015 Marcus Breekweg marcus@undagrid.com +31 6 50608255
  62. 62. IoT design fiction, value and touch Fabien Girardin, Near Future Laboratory Lorna Goulden, Creative Innovation Works Iskander Smit, Info.nl Han Pham, Future Cities User Experience Strategist #iotshifts
  63. 63. Near Future Lab Fabien Girardin, Partner #iotshifts
  64. 64. WWW.NEARFUTURELABORATORY.COM DESIGN FICTIONS FOR DATA PRODUCTS FABIEN GIRARDIN, 16.10.2015, BARCELONA IOT SHIFTS
  65. 65. I 7 YEARS AGO 34 74
  66. 66. I 7 YEARS AGO: PRE-BIG DATA 34 75
  67. 67. I 7 YEARS AGO: PRE-IOT 34 76
  68. 68. I TODAY: DATA PRODUCTS 34 77
  69. 69. I DATA PRODUCTS 34 78 Observations Implications
  70. 70. I DATA PRODUCTS 34 79 Technologies Humans Observations Implications
  71. 71. I TODAY: DATA PRODUCTS 34 80 WWW.NEARFUTURELABORATORY.COM I create data products I envision their futures I help others do the same
  72. 72. I DATA PRODUCTS 34 81
  73. 73. I DATA PRODUCTS 34 82 What's the user experience of <technology> tomorrow? What's the acceptability of <technology> for my customers? How <technology> may affect my clients/organization? What products/services may appear based on <technology>
  74. 74. II TECHNOLOGIES AND HUMANS 34 83 The pace of technology adoption
  75. 75. II TECHNOLOGIES AND HUMANS 34 84 Life span of things Refrigerator: 14-17 years
  76. 76. II TECHNOLOGIES AND HUMANS 34 85 Life span of things Refrigerator: 14-17 years This screen: 5-7 years?
  77. 77. II TECHNOLOGIES AND HUMANS 34 86 First contact 1 minute 1 hour 1 day 1 month 1 year Data product Time 0
  78. 78. II TECHNOLOGIES AND HUMANS 34 87 “The invention of the ship was also the invention of the shipwreck” — Paul Virillo
  79. 79. II TECHNOLOGIES AND HUMANS 34 88 First contact 1 minute 1 hour 1 day 1 month 1 year End of lifeData product 0
  80. 80. II TECHNOLOGIES AND HUMANS 34 89 First contact 1 minute 1 hour 1 day 1 month 1 year End of lifeFitbit 0
  81. 81. II TECHNOLOGIES AND HUMANS 34 90 “… predict not the automobile but the traffic jam”— Fred Pohl
  82. 82. II TECHNOLOGIES AND HUMANS 34 91 First contact 1 minute 1 hour 1 day 1 month 1 year End of lifeRitualsFrictions BehaviorsData product 0
  83. 83. 1 minute 1 hour 1 day 1 month 1 year III DESIGN FICTION 34 92 First contact End of lifeRitualsFrictions Behaviors Design fiction Data product 0
  84. 84. III DESIGN FICTION: CURIOUS RITUALS 34 93
  85. 85. III DESIGN FICTION: PICTURE THE FIRST CONTACT 34 94
  86. 86. III DESIGN FICTION: WORK BACKWARD 34 95 First contact 1 minute 1 hour 1 day 1 month 1 year ? ? ? Self-driving car ? ? ? 0
  87. 87. III DESIGN FICTION: WRITE THE PRESS RELEASE 34 96
  88. 88. III DESIGN FICTION: IMAGINE THE ADS 34 97
  89. 89. III DESIGN FICTION: IMAGINE THE HEADLINES 34 98
  90. 90. III DESIGN FICTION: LIST THE FREQUENTLY ASKED QUESTIONS 34 99
  91. 91. III DESIGN FICTION: SKETCH USE CASES 34 100
  92. 92. III DESIGN FICTION: USER MANUAL 34 101
  93. 93. III DESIGN FICTION: A TOTEM FOR DISCUSSION 34 102 Bring the future to the present to bend visions and trajectories
  94. 94. III DESIGN FICTION: USER EVALUATION 34 103 Feel, touch and understand a near future data product
  95. 95. III DESIGN FICTION: CONVINCE THE WORLD 34 104 Anticipate opportunities and challenges
  96. 96. III DESIGN FICTION: ARTIFACTS 34 105 Video Catalog NewspaperPrototypeAdvertisement User manual User reviews
  97. 97. III DESIGN FICTIONS FOR DATA PRODUCTS 34 106 Video Catalog NewspaperPrototypeAdvertisement User manual User reviews 1 minute 1 hour 1 day 1 month 1 year Data product End of lifeRitualsFrictions Behaviors
  98. 98. FABIEN GIRARDIN fabien@nearfuturelaboratory.com www.nearfuturelaboratory.com THANK YOU GRACIAS MERCI DANKE GRAZIE
  99. 99. II TECHNOLOGIES AND HUMANS 33 108 Expectations Time Trigger Hype Disillusionment Enlightenment Productivity Technology trigger Peak of inflated expectations Slop of enlightenment Plateau of productivity
  100. 100. Creative Innovation Works Lorna Goulden, Director #iotshifts This PREZI presentation can be viewed at www.creativeinnovationworks.com/work/internet-of-things
  101. 101. The Internet of Touch (New Haptic Interactions) Iskander Smit, Strategy Director, info.nl #iotshifts
  102. 102. https://vimeo.com/91069015
  103. 103. New Invisibles in IoT Han Pham, Future Cities Experience Strategist #iotshifts
  104. 104. DESIGNING FOR TRUST IN CREATIVE, CURIOUS, CONNECTED CITIES THE NEW INVISIBLES IN IOT IOT SHIFTS - OCT 2015 A Chat with HAN PHAM @DesignSwinger
  105. 105. INTEL LABS EUROPE IOT SYSTEM S RES EARCH LAB FUTURE CI TIES EXPERIENCE ST RAT EGIST / DESI GN RESEARCHE R INTELLIGENT CITIES SYSTEMS G ROUP COLLA BORAT IVE R ESE ARCH INST IT IT E SUSTA INAB LE CONNECT ED CIT IES INTE L / SA P CO-LABOR ATORY
  106. 106. Hello?
  107. 107. THE NEW INVISIBLES - INFORMAL KNOWLEDGE, INFORMAL NETWORKS HOW WE LOOKED FOR THE “LIVING LAYER” OF IOT
  108. 108. IOT DESIGN ROADTRIP JAPANIRELAND ENVIRONMENTWORK COMFORTMOBILITY U.K.
  109. 109. #1 IOT DESIGN ROADTRIP: IRELAND IRELAND MOBILITY DESIGNING FOR TRUST + USER CONFIDENCE ANXIETY INTELLIGENT ELECTRIC GRID / PREDICTIVE MOBILITY
  110. 110. ELECTRIC VEHICLES CAUSE GRID ANXIETY THE PROBLEM HABIT 10%
  111. 111. ADAPTIVE + AWARE CHARGING 0 10 20 30 40 50 60 0 2 4 6 8 10 12 14 16 18 20 22 24 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 6 0 1 2 3 4 5 Day Number Time[24-hourclock] Home Departure Time Home Arrival Time Time Away from Home Location Time Distance Detours Sequence of travel though these locations constructed by interleaving clusters of the times at which the user generally visited each location To allow for uncertainty and measurement noise, enLive filters a distribution of all historical distance data. Charging to the filtered value compensates for uncertainty by not charging to the simple prediction level until sufficient time has passed. Sequence of location visits is translated to a total daily distance using a combination of inter-location distance prediction techniques, accounting for the individual’s personal driving style. Simple, Detailed, Final Charge Prediction Distribution Charge Used (kWh - Red) Vs. Distance (km – Blue)Departure and Arrival TimesExtracted locations grouped by weekday Feature extraction from historical data for a weighted, day-ahead binary prediction of whether or not a person will visit that particular location. Over-prediction level can be tuned by the probability threshold variable adjusted using cross-validation or user feedback.
  112. 112. MAP-BASED TABLET INTERFACE (PREDICT AND MANAGE DRIVING BEHAVIOR AND STYLE, & CHARGING TIMES, ETC)
  113. 113. BENEFITS It’s not about changing your life. It’s about changing your impact DEMAND ACCURACY USER EXPERIENCE 72.3% CO2 savings vs Petrol. Improved PAR vs naïve charging Validated prediction accuracy for distance, time and location How can enLive be better designed for peoples’ lives now and in the future? COST SAVINGS 91.6% cost savings with enLive vs petrol Intelligent, Optimised Electric Vehicle Charging
  114. 114. 5. TECH FAMILIARITY 9. PLANNING Technological familiarity is not required for the user and does not affect their charging behavior/perceptions. environment Users are likely to pre-plan their travel needs. Interface appropriate to planning habits. USER EXPERIENCE + VALIDATING DESIGN ASSUMPTIONS 155 6. TECH APPROPRIATENESS 10. DATA METRICS/VISUAL. System requirements and form factor positively affects the user experience. Mileage, Charge percentage, Time and Cost were meaningful (semantic) units of measurement. 7. LEARNING/COGNITION 11. SUPPORT / TRAINING Users able to easily learn and use system. Provided reliable and preferred modes of communication and support to the user. 8. CONTROL/BEH. CHANGE Users would adapt to the system or adapt the system to negotiate control within system instead of circumventing the system (non-use). 1. INCENTIVISATION Allow system to sense and plan for charging requirements based on driving history, charging behavior, etc, for cost savings and reduced impact on the 2. CHARGE BEHAVIOUR Daily charge prediction and delivery is appropriate to the user 3. BUILT ENVIRONMENT The built environment and community affects participants’ charging. 4. DRIVING EXPERIENCE Previous experience with non-EV vehicles does not strongly affect participant perceptions, needs and attitudes.
  115. 115. LOOKED EVERYWHERE … BUT THE TABLET … AND MOREEACH OTHER CHARGE UNIT LIGHTS NOISES EV DASHBOARD
  116. 116. ” “The machines are only as good as the people who are using it. You can’t take the human out of it, despite what they say. You can’t. Psychologists talk about scaffolding, and the goal of proximal development. …. How do we scaffold this so we move people into a stage where they’re comfortable and know when they’re ready for the next stage of technology? …People want to reason something out, to do something because there’s a purpose to it. What’s that for? Why am I doing it? What comes next? ASK WHY 157
  117. 117. TRUST “AVATARS” EMPATHY IN IOT - FRICTION, FEAR, CONFIDENCE @ICRICITIES @THEGOOGLECAR @SMARTCITIZEN … AND MORE
  118. 118. #2 IOT DESIGN ROADTRIP: JAPAN JAPAN WORK COMFORT MOST ENERGY @ WORK IS HVAC / LIGHTING. COMFORT IS MORE THAN TEMPERATURE. IOT CLUES: OFFICE WARFARE + TOOLS OF MASS OBSTRUCTION PERSONALISED OFFICE ENVIRONMENT MANAGEMENT (Reduce Energy, Connect People)
  119. 119. CHALLENGES for BUILDING MANAGERS: • Aging infrastructure • Limited tools/Legacy systems that are poorly integrated • Lack of real time data • Lack of comprehensive understanding of user needs • Lack of tools to communicate with building occupants and engage them in building management TEMPERATURE IS EASY. COMFORT IS HARDER. “PEOPLE” SENSORS, “LIVING” BUILDINGS
  120. 120. LOOK: OBJECTS (ALREADY) HAVE A LIFE SOMETIMES THEY COMPLAIN FOR YOU
  121. 121. OBSTRUCTING TECHNOLOGY: DISSENTING OBJECTS ARE POWERFUL
  122. 122. IOT DESIGN ROADTRIP: UK ENVIRONMENTU.K. TRANSPARENCY IS NOT AGENCY NON-EXPERTS DESIGN SOLUTIONS TO LONDON’S AIR POLLUTION AIR QUALITY SENSORS: WHAT’S GOOD ENOUGH?
  123. 123. AIR QUALITY SENSORS: WHAT’S GOOD ENOUGH? 100 million work days lost 400,000 premature deaths in 2010 Direct cost impact €230 billion
  124. 124. ICRI Cities - 2015 DESIGN INSTANO2 • PROBLEM: People don’t believe data, especially when it presents a cognitive conflict • SOLUTION: AIR QUALITY FILTERS for INSTAGRAM People make sense of data through their own lived experience and perceptions • Numbers are Depressing; Photos are FAMILIAR • Connecting data visualisations to sensory cues can create intuitive action
  125. 125. Solve for BIG IDEAS at the PEOPLE level 
 by designing experiences that BUILD RELATIONSHIPS 166
  126. 126. Can families playing a game together affect air quality? Air Quality Sensor Network Air Quality Awareness Improving Traffic Flow Improving Local Environments @LOOPLABS
  127. 127. TRANSPARENCY IS NOT AGENCY. REAL WORLD CONTEXT IS MORE THAN REAL TIME DATA INSIGHT CHALLENGE: Data on a negative topic such as air pollution carries the risk of citizens feeling anxious & overwhelmed. • Hyperlocal Relationships & Authentic Experiences • Ownership is not a device, it is an action: Data needs to be actionable • Control is turning down the “volume” of data: Air Quality data was not top of mind; Focus attention social relationships, public health • Created motivation for participatory data (enhancing circulatory data ecosystem - the value of secondary data can exceed primary data. Circulation of data across stakeholders can enhance value)
  128. 128. YOUR TURN: WHAT ARE THE NEW INVISIBLES IN IOT? GET CURIOUS. GET CREATIVE. NOT ONLY TRANSPARENCY, TRUST NOT ONLY CONTENT, CONTEXT NOY ONLY KNOWLEDGE, CAPACITY
  129. 129. THE NEW INVISIBLES IN IOT LET THE REAL WORLD SURPRISE YOU HAN@DESIGNSWINGER.COM
  130. 130. COFFEE
  131. 131. Will IoT enhance us into Smart, Augmented and Empowered Citizens? Volker Hirsch, Quantified Ventures Esteve Almirall, Center for Innovation in Cities #iotshifts
  132. 132. Smart Citizens Populating Smart Cities Volker Hirsch @vhirsch Iot Shifts Barcelona, 19 Oct 2015 http://venturesafrica.com/wp-content/uploads/2014/06/smart-cities.png
  133. 133. Start: a city https://waxnwings.files.wordpress.com/2013/12/ya021345-1680x1050.jpg
  134. 134. Actually: People!https://luggagetagtravels.files.wordpress.com/2012/08/img_1486.jpg
  135. 135. Regular d e s i g n Process ??? http://www.urbanmatters.eu/wp-content/uploads/2012/09/Barcelona03.jpeg
  136. 136. The people it really speaks to are the 
 city managers who can say, ‘It wasn’t me who made the decision, it was the data.’ Smart City Vernacular De-coded In: Steven Poole, The Guardian, 17 Dec 2014, “The truth about smart cities: ‘In the end, they will destroy democracy’" Usman Haque, Umbrellium w.theimaginativeconservative.org/wp-content/uploads/2014/12/dystopia-1.png
  137. 137. IOT isawesome http://i.imgur.com/g635i.jpg
  138. 138. Smart Grid Smart Motoring Smart logistics Smart buildings = 7.8 Gt Co2 saved http://www.smart2020.org/_assets/files/02_smart2020Report.pdf http://test.imaginesolar.com/wp-content/uploads/2011/08/sg101.png
  139. 139. 7.8 Gt = 7.8 trillion kg ???http://www.thestar.com/content/dam/thestar/life/technology/2014/06/26/tv_watching_other_screens_increases_death_rate/tv_watching.jpg
  140. 140. = 66 billion Dwayne “The Rock” johnsons http://spinoff.comicbookresources.com/wp-content/uploads/2013/06/dwayne-johnson-fast-and-furious1.jpg 7.8 Gt
  141. 141. = 1.4 billionafrican elephants http://go-grafix.com/data/wallpapers/1/african-elephant-507625-3872x2592-hq-dsk-wallpapers.jpg 7.8 Gt
  142. 142. = 39 millionblue whaleshttps://school-in-the-cloud-production-assets.s3.amazonaws.com/uploads/big_question/image/121/blue_whale.jpg 7.8 Gt
  143. 143. = 15,600 Burj Kalifas http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg 7.8 Gt
  144. 144. And we haven’t even started to talk about CO2 … http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
  145. 145. ? ??
  146. 146. Smart Cities Need Smart Citizens http://cdn.citylab.com/media/img/citylab/legacy/2013/04/30/RTXZ0T7.jpg
  147. 147. The “I” in Iot
  148. 148. We need the people
  149. 149. and We need to explain it
  150. 150. If you can’t explain it simply, 
 you don’t understand it well enough. http://waynejagoe.com/wp-content/uploads/2014/12/Albert-Einstein-HD.jpg
  151. 151. don’t explain, do http://assets.bwbx.io/images/iezlJYF._gAs/v1/1200x-1.jpg
  152. 152. http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg
  153. 153. http://alden-tan.com/wp-content/uploads/2015/09/comfort-zone1.jpg
  154. 154. http://i.huffpost.com/gen/2223300/images/o-SCARY-TERMINATOR-ROBOT-facebook.jpg Win People over so they won’t be scared
  155. 155. http://flickr.com/photos/nolifebeforecoffee/124659356/ context
  156. 156. 1.Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 Mobile is Sensor-Rich Old Slide A.D. 2008
  157. 157. Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 1.Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Mobile is Sensor-Rich Toolbox for ContextIoT
  158. 158. https://upload.wikimedia.org/wikipedia/commons/7/79/Foundation-M2325.jpg Foundations
  159. 159. Open Data http://andrewxhill.com/cartodb-examples/scroll-story/pluto/ Scale needs Access, not compartments
  160. 160. ... http://www.donschimmelphotography.com/data/photos/327_1bodiesep5x11.jpg
  161. 161. Design http://creativeconservatory.com/wp-content/uploads/2011/05/Design290.jpg
  162. 162. Focus on the User
  163. 163. gapingvoid.com
  164. 164. Design: For the Device For the Type of User For the Environment CourtesyofZahaHadidArchitectsviaBusinessInsider
  165. 165. http://img06.deviantart.net/adcc/i/2010/236/1/a/barcelona_by_night___3_by_hadcorp.jpg Cities People Love to live in
  166. 166. How to build a crowd https://urbanfragment.files.wordpress.com/2012/10/crowd-at-coney-island-new-york-photographed-by-arthur-fellig-1940.jpg
  167. 167. (awesome) product
  168. 168. Easy 
 Onboarding
  169. 169. Consumers irrationally overvalue the old. Companies irrationally overvalue the new. 
 
John T Gourville, HBS ‘Eager Sellers and stony buyers’

  170. 170. Use the Power of Engagement
  171. 171. behavioural Psychology
  172. 172. Behaviour is triggered by Motivation
  173. 173. Extrinsic Motivationhttp://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg
  174. 174. http://quotes.lifehack.org/media/backgrounds/Dalai_Lama.jpg Intrinsic 
 Motivation
  175. 175. http://blog.desktime.com/wp-content/uploads/2013/06/mp900431819.jpg Intrinsic 
 Motivation
  176. 176. Focus on the User
  177. 177. http://i.ytimg.com/vi/KcaKocRXCB4/maxresdefault.jpg
  178. 178. http://i.ytimg.com/vi/9n5z9LTbakk/maxresdefault.jpg
  179. 179. Dopamine Thanks for the inspiration to this slide, Gabe Zicherman!
  180. 180. Motivation Arousal Cognition Decision-Making Reward
  181. 181. Helping to Make it stick!
  182. 182. http://www.yukaichou.com/ Engagement
  183. 183. NOT (only) this!
  184. 184. loops to create lasting engagement
  185. 185. Hooks + HaBits
  186. 186. Hooks + HaBits Nir Eyal H o o k e d Read: Habit-forming products
  187. 187. Autonomy Mastery Purpose (Intrinsic)
  188. 188. Infographic by Huddle
  189. 189. What we need human-centric design Engagement, not badges habit-forming solutions
  190. 190. Thank You! @vhirsch me@vhirsch.com +44 7843 599 678 https://upload.wikimedia.org/wikipedia/commons/3/38/Gaudis_Barcelona_(8202432438).jpg
  191. 191. Esteve Almirall esteve.almirall@esade,edu blog estevealmirall.com
  192. 192. 1 problem 4 examples 1 conclusion
  193. 193. ① example
  194. 194. 5
  195. 195. 7
  196. 196. 9
  197. 197. 10
  198. 198. 11
  199. 199. ② example
  200. 200. ③ example
  201. 201. ④ example
  202. 202. Silvia Paldino silvia.paldino@unical.it
  203. 203. 2010 now
  204. 204. 1 problem 4 examples 1 conclusion
  205. 205. ① problem
  206. 206. local problems < - > local solutions ?
  207. 207. local problems < - > local solutions local instruments
  208. 208. local problems - > regional solutions ?
  209. 209. local problems - regional solutions non-local instruments
  210. 210. 1 problem 4 examples 1 conclusion
  211. 211. Plànol topogràfic, 1855. Ildefons Cerdà
  212. 212. We need a different city We need to re-think and re-structure our cities. Our cities, our gov structures have to become an asset and not and obstacle.
  213. 213. Will we be able to do the same ? Our grand-parents managed to transform and create the modern city that brought us here.
  214. 214. esteve almirall esteve.almirall@esade.edu
  215. 215. IoT Business Models Javier Creus, pentagrowth #iotshifts
  216. 216. A framework for accelerated growth in the XXI Century Pentagrowth @javicreus @pentagrowth #pentagrowth http://www.pentagrowth.com
  217. 217. Organizations50 Interannual growth rate during 5 years between 2008 and 2013 users - revenue +50% #whatgrows
  218. 218. Selection criteria Growth/Impact/Information · 23AndMe · 8Coupon · AirBnB · Ancestry · Android · Arduino · AthenaHealth · Blablacar · Carpooling. · Causes · Couchsurfing · Crowdflower · Crowdgather · Docstoc · Dropbox · Ebay · Elance · Etsy · Evernote · Facebook · FON · Foursquare · Global Giving · Hootsuite · Instagram · Khan Academy · Kickstarter · Kiva · Lendingclub · Linkedin · Meet Up · Netflix . oDesk · Outbrain · Patientslikeme · Pinterest · Plos One · Quirky · Quora · ResearchGate · Salesforce · Shapeways · Shiply · Shutterfly · Skype · Stack Overflow · Sparkfun · Spotify · Taskrabbit · Ted · Twitter · Waze · WeTranfer · Whatsapp · Wikipedia · Yammer · Yelp · Zipcar
  219. 219. Observation 1 Connectivity & Acceleration Years to reach 20 million users 0 0 5.000.000 10.000.000 15.000.000 20.000.000 25.000.000 1 1,7 3 4 5,2 6 7,25 USERS GENERATION MOBILE FIRST GENERATION SOCIAL MEDIA GENERATION WWW JAVI CREUS
  220. 220. Observation 2 Platform & Acceleration Shared assets Multiples roles across agentes AIRBNB: Alojamiento ANDROID: Software FON: Conectividad Centralized assets User - Consumer KHAN ACADEMY: Educación ZIPCAR: Vehículos por horas NETFLIX: Suscripción TV Services Platforms Years to reach 250 million income 50.000.000 0 0 1 2 3 4 4,6 6 7 8 9 10 11,3 100.000.000 150.000.000 200.000.000 250.000.000 300.000.000 JAVI CREUS
  221. 221. Conclusion Acceleration = Connectivity * Platform GEOMETRIC GROWTH ARITHMETIC GROWTH 1 0 200 400 600 800 1000 2 3 4 5 6 7 8 9 JAVI CREUS Acceleration of growth depends on network & platform char- acteristics embedded in business model. Alpha measures the geometrical growth / Acceleration Speed measures the arithmetical growth
  222. 222. The five levers of Exponential Growth
  223. 223. Pentagrowth Understanding and using the five levers of ex- ponential growth CONNECT NETWORK THINGS MOBILE USERSPROVIDE OPEN COMMONSDISTRIBUTED CENTRALIZED COMERCIAL PROPIETARY MARKET CREATE PRODUCERS ANY ROLE SOCIAL COLLECT INVENTORY EMPOWER USERS ENABLE PARTNERS SHARE KNOWLEDGE WWW JAVI CREUS
  224. 224. Connect What connects the network over which the organization operates? The larger the number of nodes (people, situa- tions, things) that an organization is able to con- nect, the greater the growth potential of the or- ganization. Reflection: When possibilities expand, ev- erything starts from the beginning. CONNECT NETWORK THINGS MOBILE SOCIAL m.access Personal things WWW JAVI CREUS
  225. 225. The less internal effort an organization must make to amplify its available supply, the bigger its growth potential. Reflection: The value of aggregating what is available. Collect How does the organization add new units of value and build its available supply? COLLECT INVENTORY COMMONS DISTRIBUITED CENTRALIZED WWW Hybrid Complementary JAVI CREUS
  226. 226. Empower How many roles does your user play? The more the company takes advantage of its users’ capacities, the bigger its growth potential. Reflection: The overwhelming emergence of the citizen producer. EMPOWER USERS CITIZEN OWNED USER/PRODUCER USER WWW User feature Producer Feature JAVI CREUS
  227. 227. Enable What tools do you provide to third par- ties so they can create value? The greater the number of value creators that use the tools provided by the organization to generate their own business, the bigger its growth potential. Reflection: In a world of standards, the competition is across ecosystems. Faced with the traditional advantage of scale, newcomers applied a new advan- tage, that of scope. ENABLE PARTNERS CO-CREATE CO-MARKET PROVIDE WWW Crowdsourced Own-Label JAVI CREUS
  228. 228. Share How openly is your knowledge shared? The larger the community that has a shared sense of resource ownership with the organization, the greater the potential growth. Reflection: The community counts beyond the market SHARE KNOWLEDGE OPEN NON-COMMERCIAL PROPIETARY WWW No derivates Share alike JAVI CREUS
  229. 229. Key Learnings 1 Exponential growth is generated with: People, situations, things distributed or open re- sources, capacities and agents available. The Levers of Growth are usually found outside the organization
  230. 230. Key Learnings 2 Exponential growth is generated with: Business models that generate and distribute more value than they require to be developed and mantained. Contributive Business Models are beating extrac- tive ones in markets.
  231. 231. CONNECT NETWORK COLLECT INVENTORY EMPOWER USERS ENABLE PARTNERS SHARE KNOWLEDGE WWW
  232. 232. ¡Thank you! Learn more and download the full report at @pentagrowth #pentagrowth http://www.pentagrowth.com
  233. 233. How to build an IoT business? #iotshifts Marc Fàbregas-Bachs, Zolertia Ivan Caballero, The Social Coin Nacho Lafuente, Datumize Panel discussion moderated by Aldo de Jong, Claro Partners
  234. 234. Closing discussion by Humberto Schwab, House Philosopher #iotshifts
  235. 235. NETWORKING Thanks to IoT BCN Meetup & Moritz
  236. 236. THANKS!See you next year!

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