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Adventures in Silicon Valley 
(from a Brazilian’s perspective) 
- my key learnings 
Set/2014
THE JOCKEY X THE HORSE
JOCKEYS = FOUNDERS 
• Coachable 
• Credible (domain 
expertise) 
• Know how to pitch 
• Likeable person
FEATURES X BENEFITS 
OR
FEATURES X BENEFITS
BIG X SMALL
BIG AND SMALL 
Vision Go-to-market
BRA X USA 
Individualism. 
Me against the world. 
Let’s help each other. 
Together we grow more.
Adventures in Silicon Valley 
• @rudileismann 
• http://rudi.co 
https://www.facebook.com/groups/brasileirosnovale/ 
http://www.bothsidesofthetable.com/ 
https://news.ycombinator.com/ 
Follow the experts of your industry!

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