This presentation provides and insightful realization to what is old and new Public Relations (PR) in the context of new media. This presentation was presented to the graduating class of University of San Jose Recoletos last February 2013.

1. New PR
IS IT EVERYONE’S BUSINESS?
RUBEN B. LICERA JR.
@rubenlicera
www.inewmediaonline.net

2. Agenda
• Definition
• The Old Public Relations
• The New Public Relations
• Takeaways
“The New PR” by Ruben Licera Jr. | @rubenlicera

3. The Resource Person
RUBEN B. LICERA JR.
Managing Director
RLCOMM INTERNATIONAL
www.rubenlicera.com
rubenlicera@gmail.com
www.gplus.to/rubenlicera
www.twitter.com/rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera

4. Community Manager
Google Developers Group (GDG) Cebu (2012 – present)
President
Cebu Bloggers Society, Inc (2012 – present)
Certified Inbound Marketing Professional
and Educator (IM University) (2010– present)
Certified SEO Professional
ExpertRating.com (2012 – present)
Managing Director
RLCOMM International (2009 – present)
Philippine Representative for IntFair XVII
Online Promotions Certification (Rotterdam,
Netherlands)
Offline and Online PR and Marketing Specialists
Bluewater Resorts
“The New PR” by Ruben Licera Jr. | @rubenlicera

5. is the practice of managing the flow of information between
an individual or an organization and the public.
SOURCE: http://en.wikipedia.org/wiki/Public_relations
“The New PR” by Ruben Licera Jr. | @rubenlicera

6. SOURCE: http://ocean.otr.usm.edu
“The New PR” by Ruben Licera Jr. | @rubenlicera

7. SOURCE: (Chia, J et al., (2009), An Introduction to Public Relations: From Theory to Practice, Oxford University Press, Melbourne, VIC.)
“The New PR” by Ruben Licera Jr. | @rubenlicera

8. “The New PR” by Ruben Licera Jr. | @rubenlicera

9. “The New PR” by Ruben Licera Jr. | @rubenlicera

10. is the practice of understanding or influencing
an individual's or business's reputation.
It was originally coined as a public
relations term, but advancement in computing,
the internet and social media made it primarily
an issue of search results.
SOURCE: http://en.wikipedia.org/wiki/Reputation_management
“The New PR” by Ruben Licera Jr. | @rubenlicera

11. “The New PR” by Ruben Licera Jr. | @rubenlicera

12. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

13. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

14. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

15. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera New PR by Rob Marsh“ http://www.slideshare.net/brandstory/the-new-pr
"The

16. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

17. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

18. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

19. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

20. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

21. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

22. The New PR by Rob Marsh
http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera

23. Social media
refers to the means of
interactions among
people in which they
create, share, and
exchange information
and ideas in virtual
communities and
networks
SOURCE: http://en.wikipedia.org/wiki/Social_media
“The New PR” by Ruben Licera Jr. | @rubenlicera

24. “The New PR” by Ruben Licera Jr. | @rubenlicera

25. Number of Filipinos in FACEBOOK
“The New PR” by Ruben Licera Jr. | @rubenlicera
Source: SocialBaker.com 2012

26. 18-44 YEAR OLD FILIPINOS
Source: SocialNBaker 2013
“The New PR” by Ruben Licera Jr. | @rubenlicera

27. Number of Overseas Filipino Workers
Source: http://www.census.gov.ph/content/total-number-ofws-estimated-22-million-results-2011-survey-overseas-filipinos
“The New PR” by Ruben Licera Jr. | @rubenlicera

28. CEBUANOS 15-21
Source: Rappler.com
“The New PR” by Ruben Licera Jr. | @rubenlicera

29. TIME SPENT ONLINE
3 hours per day
“The New PR” by Ruben Licera Jr. | @rubenlicera
Source: Rappler.com and ComScore Media Metrix 2011

30. “The New PR” by Ruben Licera Jr. | @rubenlicera

31. “The New PR” by Ruben Licera Jr. | @rubenlicera

32. “The New PR” by Ruben Licera Jr. | @rubenlicera

33. online reputation management
“The New PR” by Ruben Licera Jr. | @rubenlicera

34. Takeaways
• Google Your Self
• Content = Context and Connect
• Ensure Experience and Exposure
• Establish Online Reputation
• Practice Permission Marketing
• Stay for the Long Haul
“The New PR” by Ruben Licera Jr. | @rubenlicera

35. “The New PR” by Ruben Licera Jr. | @rubenlicera

36. Character is like a tree and
reputation like a shadow.
The shadow is what we think of it;
the tree is the real thing.
Abraham Lincoln
“The New PR” by Ruben Licera Jr. | @rubenlicera

37. New PR is Everyone’s Business
RUBEN B. LICERA JR.
Managing Director
RLCOMM INTERNATIONAL
www.rubenlicera.com
rubenlicera@gmail.com
www.gplus.to/rubenlicera
www.twitter.com/rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera