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SUCCESSES IN SEO
          CASE STUDIES IN INTERNET MARKETING


        EVENT ORGANIZED BY:
                                                           Presented by
                                        RUBEN B. LICERA JR.
                                    Certified Internet Marketing Expert
                                                    info@rubenlicera.com
                                               www.twitter.com/rubenlicera




    www.rlcomm.org
        FOR MORE INQUIRIES:   Certified SEO Professional
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED
                              RUBEN B. LICERA, JR.
                              CERTIFIED INTERNET MARKETING EXPERT
  INTERNET MARKETING
                                                  Certified Inbound Marketing Professional
  SEARCH ENGING MKTG
                                                  and Educator (IM University)
         SEO DEFINED
                                                  Certified SEO Professional
    SEO CASE STUDIES
      SEO SAMPLES                                 (ExpertRating.com)
         THE TRAINING
         SEO SAMPLES
                                                  Philippine Representative for IntFair XVII
                                                  Online Promotions Certification
                                                  (Rotterdam, Netherlands)

                                                  Managing Director
        EVENT ORGANIZED BY:
                                                  RLCOMM International


                                                   Director for Possibilities
                                                   GoOutsource Solutions International


                                                  Public Relations and Marketing Officer
                                                  Bluewater Resorts

    www.rlcomm.org
                                                  Business Dev’t Specialist (Advertising & Promotions)
        FOR MORE INQUIRIES:                       Cebu Furniture Industries Foundation
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED
                              RUBEN B. LICERA, JR.
                              CERTIFIED INTERNET MARKETING EXPERT
  INTERNET MARKETING
                                                  CERTIFICATIONS
  SEARCH ENGING MKTG
         SEO DEFINED

    SEO CASE STUDIES
      SEO SAMPLES
         THE TRAINING
         SEO SAMPLES
                                           OUR TRAININGS AND EXPOSURES




        EVENT ORGANIZED BY:




                                                    SUPPORTS



    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED

        LEARNING CURVE
           LEARN SEO
         THE TRAINING
         SEO DEFINED

    SEO CASE STUDIES
      SEO SAMPLES
         THE TRAINING
         SEO SAMPLES




        EVENT ORGANIZED BY:




                                     started
                              2004
    www.rlcomm.org

EMAIL
        FOR MORE INQUIRIES:
          ruben@rlcomm.org           blogging
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED

  INTERNET MARKETING
  SEARCH ENGING MKTG

          SEO DEFINED

         SEO SAMPLES
         SEO SAMPLES




        EVENT ORGANIZED BY:




    www.rlcomm.org

EMAIL
MOBILE
        FOR MORE INQUIRIES:
          ruben@rlcomm.org
          +63 933 519 0220
                              2007   Online Promotions
                                     Training
WHO IS RUBEN LICERA?
        HOW I STARTED

  INTERNET MARKETING
  SEARCH ENGING MKTG
                              2008   First SEO
                                     Writing Gig
          SEO DEFINED

         SEO SAMPLES
         SEO SAMPLES




        EVENT ORGANIZED BY:




    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED

  INTERNET MARKETING
  SEARCH ENGING MKTG
         SEO DEFINED

    SEO CASE STUDIES
      SEO SAMPLES
         THE TRAINING
         SEO SAMPLES




        EVENT ORGANIZED BY:




                                     Implemented SEO
    www.rlcomm.org
                              2009   unintentionally
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED

  INTERNET MARKETING
  SEARCH ENGING MKTG
         SEO DEFINED

    SEO CASE STUDIES
      SEO SAMPLES
         THE TRAINING
         SEO SAMPLES


                               RL RLCOMM
                                  INTERNATIONAL
                                COMM
        EVENT ORGANIZED BY:   INTERNET MARKETING   SOCIAL MEDIA   PUBLIC RELATIONS




    www.rlcomm.org
                                                      Started my own
EMAIL
MOBILE
        FOR MORE INQUIRIES:
          ruben@rlcomm.org
          +63 933 519 0220
                              2010                    company
WHO IS RUBEN LICERA?
        HOW I STARTED

  INTERNET MARKETING
                              INTERNET
  SEARCH ENGING MKTG          MARKETING
         SEO DEFINED          Is the marketing(generally
    SEO CASE STUDIES
      SEO SAMPLES
                              promotion) of products or
         THE TRAINING
         SEO SAMPLES
                              services over the Internet.
                              Source: http://en.wikipedia.org/wiki/Internet_marketing



        EVENT ORGANIZED BY:




    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED

  INTERNET MARKETING
  SEARCH ENGING MKTG
                              Internet Marketing
  SOCIAL MEDIA DEFINED
      SEO DEFINED
    SEO CASE STUDIES
      SEO SAMPLES
         THE TRAINING
         SEO SAMPLES               Search Engine
                                    Optimization

        EVENT ORGANIZED BY:        Search Engine
                                     Marketing

                                   Social Media

    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED

  INTERNET MARKETING
                              SEARCH ENGINE
  SEARCH ENGING MKTG          MARKETING
         SEO DEFINED          a form of Internet
    SEO CASE STUDIES
      SEO SAMPLES
                              marketing that seeks to
         THE TRAINING
         SEO SAMPLES
                              promote websites by
                              increasing their visibility
        EVENT ORGANIZED BY:
                              in search engine result pages
                              (SERPs) through the use of
                              paid placement, contextual
                              advertising, and paid
                              inclusion.
                              Source: http://en.wikipedia.org/wiki/Search_engine_marketing

    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED

  INTERNET MARKETING
                              SEARCH ENGINE
  SEARCH ENGING MKTG          OPTIMIZATION
         SEO DEFINED           is the process of improving
    SEO CASE STUDIES
      SEO SAMPLES
                              the visibility of a website or
         THE TRAINING
         SEO SAMPLES
                              a web page in search
                              engines via the "natural" or
        EVENT ORGANIZED BY:
                              un-paid ("organic" or
                              "algorithmic") search
                              results
                              Source: http://en.wikipedia.org/wiki/Search_engine_optimization




    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED

  INTERNET MARKETING
                              SOCIAL
  SEARCH ENGING MKTG          MEDIA
  SOCIAL MEDIA DEFINED
      SEO DEFINED             refers to the use of web-
    SEO CASE STUDIES
      SEO SAMPLES
                              based and mobile
         THE TRAINING
         SEO SAMPLES
                              technologies to turn
                              communication into an
        EVENT ORGANIZED BY:
                              interactive dialogue
                              Source: http://en.wikipedia.org/wiki/Social_media




    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED
                              CASE STUDY 1
  INTERNET MARKETING
  SEARCH ENGING MKTG
                              Take Aim and Shoot
                              BEFORE
         SEO DEFINED

    SEO CASE STUDIES
         THE TRAINING
         SEO SAMPLES




        EVENT ORGANIZED BY:


                              AFTER




    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED
                              CASE STUDY 2
  INTERNET MARKETING
  SEARCH ENGING MKTG
                              Performance based-SEO
         SEO DEFINED

    SEO CASE STUDIES
         THE TRAINING
         SEO SAMPLES




        EVENT ORGANIZED BY:
                               1000
                                800                                                           873
                                600                                            674 721
                                                                       593
                                400                         473
                                                                                                    Visits
                                200                  239                                            Goals
                                             14517     23       46       66      78    92
                                         3
                                  0
                                      January February March   April     May    June   July
    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED
                              CASE STUDY 3
  INTERNET MARKETING
  SEARCH ENGING MKTG
                              Bluewater Story
          SEO DEFINED

    SEO CASE STUDIES
         SEO SAMPLES
                                   Social Media
                                   and Traffic
        EVENT ORGANIZED BY:




    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
WHO IS RUBEN LICERA?
        HOW I STARTED
                              CASE STUDY 4
  INTERNET MARKETING
  SEARCH ENGING MKTG
                              The Expert
          SEO DEFINED

    SEO CASE STUDIES
         SEO SAMPLES




        EVENT ORGANIZED BY:
                                       SEO + SM =
                                       Maximized
                                       Online Branding

    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
SUCCESSES IN SEO
          CASE STUDIES IN INTERNET MARKETING


        EVENT ORGANIZED BY:
                                                      Presented by
                                 RUBEN B. LICERA JR.
                              Certified Internet Marketing Expert
                                             info@rubenlicera.com
                                        www.twitter.com/rubenlicera




    www.rlcomm.org
        FOR MORE INQUIRIES:     Certified SEO Professional
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220
RL RLCOMM
                                        INTERNATIONAL
                                      COMM
        EVENT ORGANIZED BY:         INTERNET MARKETING    SOCIAL MEDIA   PUBLIC RELATIONS




                                               RUBEN B. LICERA JR.
                              +63 933 519 0220 | ruben@rubenlicera.com | www.rubenlicera.com




    www.rlcomm.org
        FOR MORE INQUIRIES:
EMAIL     ruben@rlcomm.org
MOBILE    +63 933 519 0220

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SEO Case Studies and Internet Marketing Strategies

  • 1. SUCCESSES IN SEO CASE STUDIES IN INTERNET MARKETING EVENT ORGANIZED BY: Presented by RUBEN B. LICERA JR. Certified Internet Marketing Expert info@rubenlicera.com www.twitter.com/rubenlicera www.rlcomm.org FOR MORE INQUIRIES: Certified SEO Professional EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 2. WHO IS RUBEN LICERA? HOW I STARTED RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT INTERNET MARKETING Certified Inbound Marketing Professional SEARCH ENGING MKTG and Educator (IM University) SEO DEFINED Certified SEO Professional SEO CASE STUDIES SEO SAMPLES (ExpertRating.com) THE TRAINING SEO SAMPLES Philippine Representative for IntFair XVII Online Promotions Certification (Rotterdam, Netherlands) Managing Director EVENT ORGANIZED BY: RLCOMM International Director for Possibilities GoOutsource Solutions International Public Relations and Marketing Officer Bluewater Resorts www.rlcomm.org Business Dev’t Specialist (Advertising & Promotions) FOR MORE INQUIRIES: Cebu Furniture Industries Foundation EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 3. WHO IS RUBEN LICERA? HOW I STARTED RUBEN B. LICERA, JR. CERTIFIED INTERNET MARKETING EXPERT INTERNET MARKETING CERTIFICATIONS SEARCH ENGING MKTG SEO DEFINED SEO CASE STUDIES SEO SAMPLES THE TRAINING SEO SAMPLES OUR TRAININGS AND EXPOSURES EVENT ORGANIZED BY: SUPPORTS www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 4. WHO IS RUBEN LICERA? HOW I STARTED LEARNING CURVE LEARN SEO THE TRAINING SEO DEFINED SEO CASE STUDIES SEO SAMPLES THE TRAINING SEO SAMPLES EVENT ORGANIZED BY: started 2004 www.rlcomm.org EMAIL FOR MORE INQUIRIES: ruben@rlcomm.org blogging MOBILE +63 933 519 0220
  • 5. WHO IS RUBEN LICERA? HOW I STARTED INTERNET MARKETING SEARCH ENGING MKTG SEO DEFINED SEO SAMPLES SEO SAMPLES EVENT ORGANIZED BY: www.rlcomm.org EMAIL MOBILE FOR MORE INQUIRIES: ruben@rlcomm.org +63 933 519 0220 2007 Online Promotions Training
  • 6. WHO IS RUBEN LICERA? HOW I STARTED INTERNET MARKETING SEARCH ENGING MKTG 2008 First SEO Writing Gig SEO DEFINED SEO SAMPLES SEO SAMPLES EVENT ORGANIZED BY: www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 7. WHO IS RUBEN LICERA? HOW I STARTED INTERNET MARKETING SEARCH ENGING MKTG SEO DEFINED SEO CASE STUDIES SEO SAMPLES THE TRAINING SEO SAMPLES EVENT ORGANIZED BY: Implemented SEO www.rlcomm.org 2009 unintentionally FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 8. WHO IS RUBEN LICERA? HOW I STARTED INTERNET MARKETING SEARCH ENGING MKTG SEO DEFINED SEO CASE STUDIES SEO SAMPLES THE TRAINING SEO SAMPLES RL RLCOMM INTERNATIONAL COMM EVENT ORGANIZED BY: INTERNET MARKETING SOCIAL MEDIA PUBLIC RELATIONS www.rlcomm.org Started my own EMAIL MOBILE FOR MORE INQUIRIES: ruben@rlcomm.org +63 933 519 0220 2010 company
  • 9. WHO IS RUBEN LICERA? HOW I STARTED INTERNET MARKETING INTERNET SEARCH ENGING MKTG MARKETING SEO DEFINED Is the marketing(generally SEO CASE STUDIES SEO SAMPLES promotion) of products or THE TRAINING SEO SAMPLES services over the Internet. Source: http://en.wikipedia.org/wiki/Internet_marketing EVENT ORGANIZED BY: www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 10. WHO IS RUBEN LICERA? HOW I STARTED INTERNET MARKETING SEARCH ENGING MKTG Internet Marketing SOCIAL MEDIA DEFINED SEO DEFINED SEO CASE STUDIES SEO SAMPLES THE TRAINING SEO SAMPLES Search Engine Optimization EVENT ORGANIZED BY: Search Engine Marketing Social Media www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 11. WHO IS RUBEN LICERA? HOW I STARTED INTERNET MARKETING SEARCH ENGINE SEARCH ENGING MKTG MARKETING SEO DEFINED a form of Internet SEO CASE STUDIES SEO SAMPLES marketing that seeks to THE TRAINING SEO SAMPLES promote websites by increasing their visibility EVENT ORGANIZED BY: in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Source: http://en.wikipedia.org/wiki/Search_engine_marketing www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 12. WHO IS RUBEN LICERA? HOW I STARTED INTERNET MARKETING SEARCH ENGINE SEARCH ENGING MKTG OPTIMIZATION SEO DEFINED is the process of improving SEO CASE STUDIES SEO SAMPLES the visibility of a website or THE TRAINING SEO SAMPLES a web page in search engines via the "natural" or EVENT ORGANIZED BY: un-paid ("organic" or "algorithmic") search results Source: http://en.wikipedia.org/wiki/Search_engine_optimization www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 13. WHO IS RUBEN LICERA? HOW I STARTED INTERNET MARKETING SOCIAL SEARCH ENGING MKTG MEDIA SOCIAL MEDIA DEFINED SEO DEFINED refers to the use of web- SEO CASE STUDIES SEO SAMPLES based and mobile THE TRAINING SEO SAMPLES technologies to turn communication into an EVENT ORGANIZED BY: interactive dialogue Source: http://en.wikipedia.org/wiki/Social_media www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 14. WHO IS RUBEN LICERA? HOW I STARTED CASE STUDY 1 INTERNET MARKETING SEARCH ENGING MKTG Take Aim and Shoot BEFORE SEO DEFINED SEO CASE STUDIES THE TRAINING SEO SAMPLES EVENT ORGANIZED BY: AFTER www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 15. WHO IS RUBEN LICERA? HOW I STARTED CASE STUDY 2 INTERNET MARKETING SEARCH ENGING MKTG Performance based-SEO SEO DEFINED SEO CASE STUDIES THE TRAINING SEO SAMPLES EVENT ORGANIZED BY: 1000 800 873 600 674 721 593 400 473 Visits 200 239 Goals 14517 23 46 66 78 92 3 0 January February March April May June July www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 16. WHO IS RUBEN LICERA? HOW I STARTED CASE STUDY 3 INTERNET MARKETING SEARCH ENGING MKTG Bluewater Story SEO DEFINED SEO CASE STUDIES SEO SAMPLES Social Media and Traffic EVENT ORGANIZED BY: www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 17. WHO IS RUBEN LICERA? HOW I STARTED CASE STUDY 4 INTERNET MARKETING SEARCH ENGING MKTG The Expert SEO DEFINED SEO CASE STUDIES SEO SAMPLES EVENT ORGANIZED BY: SEO + SM = Maximized Online Branding www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 18. SUCCESSES IN SEO CASE STUDIES IN INTERNET MARKETING EVENT ORGANIZED BY: Presented by RUBEN B. LICERA JR. Certified Internet Marketing Expert info@rubenlicera.com www.twitter.com/rubenlicera www.rlcomm.org FOR MORE INQUIRIES: Certified SEO Professional EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220
  • 19. RL RLCOMM INTERNATIONAL COMM EVENT ORGANIZED BY: INTERNET MARKETING SOCIAL MEDIA PUBLIC RELATIONS RUBEN B. LICERA JR. +63 933 519 0220 | ruben@rubenlicera.com | www.rubenlicera.com www.rlcomm.org FOR MORE INQUIRIES: EMAIL ruben@rlcomm.org MOBILE +63 933 519 0220