The document provides a list of 12 common mistakes in marketing that can lead to disaster. These include not having a clear marketing plan and budget, failing to market every day, focusing only on new clients rather than retaining existing ones, discarding past ideas that did not work, running multiple campaigns at once without being able to measure their individual effectiveness, and more. The author advocates for having a detailed long-term marketing plan, dedicating daily time and resources to marketing, prioritizing customer retention, revisiting past ideas, testing content on different platforms, and using marketing to help customers rather than just sell to them.

1. 12 IDEASFOR
MARKETING DISASTER
by @rtumasonyte

2. Hi, I am @rtumasonyte,
digital fashion marketer & co-founder of Industry-Files.com
Here are TOP 12 mistakes in Marketing
that make my heart sore:

3. 1NO PLAN
& NO SEPARATE BUDGET

4. most marketers hate excels
Failing to track a separate budget & activity schedule
leads to marketing becoming a daily operational budget
leftover…

5. that’s money wasted for
or
"Representation"

6. NO PLAN !
= !
NOTHING TO TRACK

7. Make sure your plan:
‣ is prepared and renewed for 1 year ahead!
‣ involves detailed weekly activities!
‣ has a sheet for tracking ROI (Return On Investment)!
‣ involves monthly growth projection !
‣ is easy to understand & remember for anyone in 20 min

8. 2NO TIME
TO MARKET EACH DAY

9. or many other reasons…
No work on weekends
today is a day for meetings
We don’t have
any news
it’s not our sales month
bla bla bla…..

10. you wake up each
morning,!
go out of the house and
say hi to people,!
SO MUST YOUR BRAND

11. 3RUN AFTER
NEW! NEW! NEW! CLIENTS

12. only 3 in 10 companies !
make
EXIT INTERVIEWS!
or any kind of research
*stats from surveymonkey.com Customer satisfaction research, 2014

13. Why not make your
current customers get you
new ones?!
REFERRAL !
PROGRAM?
LEARN WHAT A GREAT REFERRAL PROGRAM IS HERE:
by G3 Communications

14. Don’t count new clients, !
count their retention !
Make sure the ones you have get enough quality attention.
Marketing is relationship management after all.

15. 4THROW AWAY
PAST IDEAS

16. IDEAS THAT DID NOT
WORK BEFORE:
‣ may had the wrong timing!
‣ were not implemented in the right manner!
‣ we not measured afterwards

17. SAVE THEM ANYWAY
Put ideas on paper (ALWAYS)
Go through them after a while again.
Implement under new circumstances.

18. GOOD IDEAS LIVE
FOREVER
They go round & round in circle.
Don’t invent the bike - see what others do & adapt.

19. FOR EXAMPLE…

20. Taking pictures
OF YOUR HAPPY CLIENTS!
✓
✓
People love other people
As humans we tend to
repeat what we see
others doing
!
If it’s a small market,
✓
they will recognise each other

21. 5MIXING
CAMPAIGNS

22. HOW DO YOU
MEASURE RESULTS
if 2 campaigns run at the
same time?

23. Don’t make customer
choose
between your & your
campaign

24. Don’t make customer
choose
between your & your
campaign
competition.

25. 6DON’T BORE
WITH YOUR WEBSITE !
ADDRESS..

26. OR ANY OTHER !
WAY TO CONTACT FOR
THAT MATTER
Don’t fail to lead audience to the next step.
Make sure the ones who are looking for you may easily find
you.

27. 7DON’T GIVE
FREE STUFF!

28. Stay in front of your
audience!
by creating value first

29. CONTRIBUTE TO COMMUNITY:
Instructional brochures (offline/online)!
!
be local speaker/teach a class!
!
free webinars/consultations!
!
✓
articles to local newspapers!
!
organise events open to public!
!
give products for free!
✓
✓
✓
✓
✓
LEARN WHY FREE SAMPLES ALWAYS PAY OFF HERE:

30. 8LET VIDEOS
DECAY IN INTERNAL SERVER

31. IF YOU HAVE A SMARTPHONE:
Video your team!
!
video your clients!
!
video your events!
!
✓
✓
✓
don’t make it perfect, make it public!
LEARN WHY YOU NEED VIDEO HERE:
by @PRNewswire
✓

32. 9 PARTIES
FOR TEAM ONLY

33. TEAM PARTY?
✓ !
INVITE CLIENTS & PARTNERS!
CLIENT APPRECIATION PARTY?
INVITE PRESS
✓
Don’t make it perfect, make it OPEN

34. 10 TELL IT
ALL AT ONCE

35. !
Say your mission, vision & values, !
who you are and what you offer, how !
awesome and trustworthy you are, how many clients you
have and who they are, the total list of your services and
guarantees, bla bla bla…
Say your ✓ expertise & contact
DON'T:
SAY:

36. THE GOAL IS
!
✓ TO START A CONVERSATION!
NOT
TO SCORE ON THE FIRST DATE

37. Give bits of content and
lead them further
!
This allows ✓ you to track steps!
Saves time for your audience
✓
✓TEST different pieces on different platforms

38. 11 BE
OBJECTIVE

39. OBJECTIVE
MEANS NO ONE'S OPINION.

40. OBJECTIVE
MEANS NO ONE'S OPINION.
BE PERSONAL

41. !
DON’T POST ARTICLE ABOUT THE TRIP.
MAKE YOUR COMMENT
ABOUT IT.

42. 12 WORSHIP MEDIA
UNCONDITIONALLY

43. YOU WANT!
EQUAL RELATIONSHIP

44. YOU CAN:!
Provide valuable quality content for them!
!
Offer to be available for expert comment
✓
✓
what THEY NEED, not what you need. ✓
Help them do their job - sent Press Releases about !

45. STOP
"
TRYING TO SELL WITH MARKETING. !
INSTEAD !
"
USE MARKETING TO HELP CUSTOMERS BUY.

46. WHAT DO YOU THINK LEADS TO !
DISASTER?
SHARE @RTUMASONYTE !
You may download
this presentation as PDF
by sharing it!
CLICK HERE

47. CREDITS
Photos:
Flickr/The Commons/National Maritime Museum, The US
National Archives, Florida Memory & University of
Washington
Statistics:
surveymonkey.com customer satisfaction research, 2014 - https://
www.surveymonkey.com/blog/en/blog/2014/03/04/measure-customer-satisfaction/
Links:
Why giving free samples always pay off, inc.com - www.inc.com/ilan-mochari/
costco-sampling-free-food-giveaway.html?utm_content=buffera8087
!
Learn why you need video in PR TRENDS FOR 2015 by @PRNewswire
www.slideshare.net/prnewswire/pr-trends-for-2015-focus-on-visual-storytelling
!
6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Marketers
by G3 Communications http://www.slideshare.net/G3Com/rtp-webinar-ppt-final?
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