1. Wednesday, August 31, 2005 R. Todd Stephens, Ph.D. 15 Fifteen Ways to Implement Professional / Personal Branding Web 1.0 vs Web 2.0 WAYS
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4. Online Web Presence (Web 1.0) 2 Way Overview 15 Ways Tip… The personal web site is still one of the most critical foundations of your professional brand. The online environment allow you to manage your brand perception. The web allows you to archive and display your trademarks. Web sites don’t have to be complicated to be of value. Be sure to focus on the usability, graphics, navigation, metadata, page layout and information content. While technology comes and goes over time, the simplicity of design never does. Maybe a full scale web site is too much time and effort, if so then simply create a blog from one of the many free sources. The key is to get that professionalism out in the public. At the heart of a professional representation is to see that the individual has differentiated themselves from the pack, a diverse set of skills and talent, and a history of delivery. If you can communicate that in a simple and concise manner then you are at the top of your game. Design and usability are still critical in establishing your credibility and trustworthiness. Invest the time and money to ensure your web site is professional looking. Who is doing it Right! http://www.tompeters.com http://www.jimcollins.com http:// www.stevehoberman.com / http:// www.answerthink.com / http:// www.davidco.com / http:// www.thomaslfriedman.com / http:// newparadigm.com / http:// www.danpink.com / http:// www.harveymackay.com / nd
5. Professional Weblog (Web 2.0) 3 Way Overview 15 Ways Tip… Weblogs or blogs have become so ubiquitous that many people use the term synonymous for a “personal web site” (Blood, 2004). Unlike traditional Hypertext Markup Language (HTML) web pages, blogs offer the ability for the non-programmer to communicate on a regular basis. Traditional HTML style pages required knowledge of style, coding, and design in order to publish content that was basically read only from the consumer’s point of view. Weblogs remove much of the constraints by providing a standard user interface that does not require customization. Weblogs originally emerged as a repository for linking but soon evolved to the ability to publish content and allow readers to become content providers. The essence of a blog can be defined by the format which includes small chunks of content referred to as posts, date stamped, reverse chronological order, and content expanded to include links, text and images (Baoill, 2004). Add to your Blog or contribute to other blogs every day. Stay focused on your topic or area of focus and never confuse the consumer by mixing personal and professional comments. Who is doing it Right! http://www.roughtype.com/ http://www.tompeters.com http://louisrosenfeld.com/home/ http://sethgodin.typepad.com/ http://blogwrite.blogs.com/ http://ross.typepad.com/ http://scottgavin.info/ http://blog.williamarruda.com/ http://www.sandboxwisdom.com/ rd
6. Professional Networking (Web 1.0) 4 Way Overview 15 Ways Tip… The term networking was first used in the 1500’s to describe the utilization of fishing nets versus the traditional line and tackle. What these early fisherman figured out that by using a net you could catch more fish in a shorter period of time; not to mention the least amount of effort. Networking is a lifelong relationship-building process that develops a wide range of interpersonal connections or contacts that you can contact or communicate. Networking is a social process that many of us are not very good at. This is especially true in the information worker where the skills of the introvert are valued higher than those with extrovert soft skills. Networks act as a kind of informal, highly customized, personal ‘knowledge business yellow pages’, providing a handy expert to fill in the brain-powered workers knowledge gap. The first step is to start with people you know which might include family, friends, associates, and professional acquaintances. This is the fun part of networking, so enjoy the journey. Six Degrees of Separation In 1967, American sociologist Stanley Milgram (2001) devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send the package to a person they knew on a first-name basis who they thought was most likely, out of all their friends, to know the target personally. That person would do the same, and so on, until the package was personally delivered to its target recipient. Although the participants expected the chain to include at least a hundred intermediaries, it only took (on average) between five and seven intermediaries to get each package delivered. Milgram's findings were published in Psychology Today and inspired the phrase "six degrees of separation." th
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14. Podcasts (Web 2.0) 12 Way th Overview A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. A podcast is a specific type of webcast which, like 'radio', can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting. The basic idea is that podcasting is a combination of Ipod and RSS (Casting). Although an IPod is not required, the bsic idea holds true of building a audio (podcast) or video (vodcasts). 15 Ways Tip… Regardless of whether you are podcasting from your bedroom or sound studio there is no reason that your podcast cannot have a professional sound and feel Who is doing it Right! http://www.davidco.com/podcast.php http://www.burrus.com/podcastsDB.html http://www.jimcollins.com/hall/index.html http://www.daveramsey.com http://www.killerinnovations.com/blog/index.html http://davidmaister.com/podcasts/ http://taylormarek.com/blog/
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17. Realize That You Are Labor! 15 Way th The diminishing demand for the technology professional (Labor) has an inverse relation to the Increasing Demand for Talent. Talent Competes on a Global Scale While Labor Competes on a Local Scale… Think About It 15 Ways Tip… Renew Your Passion Refresh Your Skills Re-Invent Your Purpose Re-Imagine Your World
18. Summary We all Can Compete! Who Am I? Publishing Online Presence Trademarks Weblogs Networking Resume CV Inventory Speaking Enterprise 2.0 “ If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff. U. S. Army
19. About the Author R. Todd Stephens, Ph.D. R. Todd Stephens is the Technical Director of the Collaboration and Online Services Group for the AT&T Corporation. Todd is responsible for setting the corporate strategy and architecture for the development and implementation of the enterprise collaborative and metadata solutions. Todd writes a monthly online column in Data Management Review and has delivered keynotes, tutorials and educational sessions for a wide variety of professional and academic conferences around the world. Todd holds degrees in Mathematics and Computer Science from Columbus State University, an MBA degree from Georgia State University, and a Ph.D. in Information Systems from Nova Southeastern University. Todd has been awarded four U.S. patents in the field of metadata and collaboration as well as co-authored books on web-enabled applications, open source, virtual workspaces, web 2.0 and collaboration. His upcoming book will focus on the elements of building professional trademarks presented here. Online : http://www.rtodd.com Enterprise Metadata Blog: http://www.rtodd.com/blog Collaborage: Enterprise 2.0 Blog http://www.collaborage.com