The document discusses how digital methods can connect cultural heritage institutions to contemporary society. It notes that 70% of the global population will live in cities by 2050 and that smart cities face challenges in dealing with proliferating information. The document advocates that cultural institutions should focus on using technology to better understand engagement through metrics like repeat visits and diversity. It provides examples from the Dallas Museum of Art of using free admission and membership along with mobile technologies to better measure outcomes.

1. CONNECTING
THE DOTS
How Digital Methods Become the Glue that
Binds Cultural Heritage to Contemporary
Society
Robert Stein
Deputy Director
Dallas Museum of Art

2. Flickr Credit ~fab05
70% OF THE GLOBAL
POPULATION WILL
LIVE
IN ONE BY 2050
CITIES
Source: Guardian Cities, Jan 2014
http://www.theguardian.com/cities/2014/jan/27/guardian-cities-site-urban-future-
dwell-human-history-welcome

3. Photo by Jason Hawkes

4. Flickr Credit ~Artisticbokeh

5. Flickr Credit ~X_ray_delta_one

6. Flickr Credit ~indiamos

9. Photo by Jason Hawkes
SMART
CITIES
HAVE A PROBLEM

10. INFORMATION IS
PROLIFERATING,
BUT HUMANS ARE
POORLY EQUIPPED
TO DEAL
WITH IT

11. Flickr Credit ~X_ray_delta_one
Source: Has the Ideas Machine Broken Down, The Economist. Jan, 2013.

12. Image Credit ~Scobleizer
TECHNOLOGY IS ACCELERATING
THE PACE OF LIVING.

13. Negotiating the circumstances of everyday life in any true city tends over time to create a
broad-minded, feisty, opinionated personality type we'd have no problem recognizing,
wherever and whenever it appears in human history. City people may well be tolerant of
diversity not out of any personal commitment to a utopian politics, but because that's just
what the daily necessity of living cheek-by-jowl with people who are different imposes
upon you.
And yet it's just this set of characteristics that so many smart-city provisions seem hell-bent
on undermining, or even eradicating. The ability to search the space of the city for the
perfectly congenial set of circumstances, to tune the environment until we never have to
leave the contours of our own comfort: where the making of city-dwellers and citizens is
concerned, that's a bug, not a feature. It erodes the development of savoir faire; it eliminates
the risk, but also everything wonderful, that arises in the confrontation with difference.
Adam Greenfield, The Dark Side of the “Smart City”
Interview by Annalee Newitz on IO9. January 30, 2014
http://io9.com/the-dark-side-of-the-smart-city-1512608758
THE DARK SIDE OF SMART CITIES

14. Why is this a place I want to live?

15. Flickr Credit ~choimakko
SO, WHAT MAKES A CITY SMART?

16. CITIES NEED SMART PEOPLE

17. CITIES NEED CREATIVE PEOPLE
cited by 1500 CEO’s as the single most
crucial factor for future success
IBM, 2010 http://www-03.ibm.com/press/us/en/pressrelease/31670.wss)

18. Flickr Credit ~choimakko
THE FUTURE OF KNOWLEDGE
The future [of knowledge] is to let ‘the machines’
do the heavy lifting and for us humans to focus on
connecting the dots, discovering context, meaning
and relevance, and to make human sense of it all.
Gerd Leonhard. The Future of Knowledge. Jan 7, 2014
https://connect.innovateuk.org/web/creativektn/article-view/-/blogs/the-future-of-knowledge

19. Flickr Credit ~choimakko
THE FUTURE OF KNOWLEDGE
… right-brain thinking becomes extremely
valuable, once again, as empathy, improvisation
and interdependent thinking become the new
standard. Knowledge, becomes not an asset used
for control or dominance, but for contribution and
co-creation.
Gerd Leonhard. The Future of Knowledge. Jan 7, 2014
https://connect.innovateuk.org/web/creativektn/article-view/-/blogs/the-future-of-knowledge

21. Almost all Nobel laureates in the sciences actively engage
in arts as adults. They are twenty-five times as likely as the
average scientist to sing, dance, or act; seventeen times
as likely to be a visual artist; twelve times more likely to
write poetry and literature; eight times more likely to do
woodworking or some other craft; four times as likely to be
a musician; and twice as likely to be a photographer.
Michele and Robert Root-Bernstein
Psychology Today February, 2009
http://www.psychologytoday.com/blog/imagine/200902/missing-piece-in-the-
economic-stimulus-hobbling-arts-hobbles-innovation

22. Flickr Credit ~candylei

24. Georges Seurat
A Sunday on La Grande Jatte – 1884
Art Institute of Chicago
James Clerk Maxwell (physicist),
Ogden Rood (physicist), and Michele
Chevreul (chemist) significantly
influenced Seurat and the Neo-
Impressionsts

27. ARTISTS ARE ADAPTING

28. Armory Show – Chicago, 1913
ARE MUSEUMS
ADAPTING?

29. The work of organizing
museums has not kept pace
with the times. The United
States is far behind the spirit of
its own people…
This can not long continue. The
museum of the past must be
set aside, reconstructed,
transformed from a cemetery of
bric-a-brac into a nursery of
living thoughts.
A NURSERY
OF LIVING
THOUGHTS
Goode, G. Brown. 1891. The
Museums of the Future. Washington,
DC: Government Printing Office.

30. Flickr Credit ~5tons

31. The Largest Art Museum in the Region
110 Years Old
Supported by the City of Dallas
NOT a Tourist Destination

32. The 2010 U.S. census reports that only 14.5% of US
Adults visited museums in the prior 12 months (Census,
2012).
Dallas = 6.5M People - 500k Annual Attendance

33. ENGAGEMENT?

34. ENGAGEMENT?

35. ENGAGEMENT?

36. GETTING BEYOND
ANECDOTAL EVIDENCE

37. HOW DO YOU MEASURE
WHAT YOU CAN’T SEE?
Flickr Credit ~liquoredonlife

38. CAN DATA HELP CREATE
A MUSEUM THAT IS
AGILE AND RESPONSIVE?

39. FREE ADMISSION

40. FREE MEMBERSHIP

41. INTRODUCING
DMAfriends

46. METRICS
WE CARE
ABOUT
1. Repeat visits
2. Diverse participation
3. Increased affinity
4. Ability to motivate action

47. LAUNCH DAY - 1/21/2013

48. DOES IT
WORK?

50. http://dma.org/friends/by-the-numbers

51. http://dma.org/friends/by-the-numbers

52. http://dma.org/friends/by-the-numbers

53. http://dma.org/friends/by-the-numbers

54. http://dma.org/friends/by-the-numbers

55. http://dma.org/friends/by-the-numbers

56. http://dma.org/friends/by-the-numbers

58. Bobby

59. What Might a National Engagement
Network Look Like?

60. What Might a National Engagement
Network Look Like?
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61. GET THE CODE
http://badgeos.org
http://github.com/DallasMuseumArt/DMA-Friends

62. WHAT HAPPENS WHEN THE
PHONE IS A CLOUD IN YOUR
POCKET

63. WE’VE BEEN FOCUSED ON
STORYTELLING…
HOW ABOUT MOBILE FOR
MEASUREMENT?

64. PRESENCE
LOCATION
IDENTITY
DURATION

65. MOBILE DATA FUSION
WITH EXISTING
SENSORS

66. LOOKING
AND SEEING
Flickr Credit ~rocketjim54

68. EXPERIMENTS IN
TRACKING GAZE

69. Utagawa Hirōshige (Japanese, 1797-1858) - Nihonbashi in the Snow

70. Utagawa Hirōshige (Japanese, 1797-1858) - Nihonbashi in the Snow

71. Not everything that matters can be
counted and not everything that
can be counted matters
Albert Einstein

72. THANK YOU!