Pitch Presentation

1. INSIDE UK
RWANDAN PROJECT
WHAT IS IT?

2. Our project is on the 21st anniversary of the Rwandan Genocide which
occurred in 1994.
This topic was chosen by James as a project close to heart for him and
one that lured the rest of us in because of the sensitivity and curiosity
of it. It is something to admire talking to survivors of something so
tragic, who are willing to share their journey and story with us so we
can somehow be a part of it.
- An in depth multimedia documentary that revolves around a
family who escaped the 1994 Rwandan genocide and have
settled in the UK
- A poignant human interest story focusing on the lives that
have come after and not focusing entirely on the genocide.

3. Our first audience would be the Rwandan community who we
talk
to but also those around the UK who definitely would like to
hear
the voice of their fellow people.

4. Finding our primary audience as mentioned previously will
be easier to narrow down because they are what we are focusing
the whole project on but also our secondary audience will be
targeted by the popularity of our idea and the content we
produce.
Which means depending on what media medium draws in the
most attention is how we will sustain interest e.g. if our ongoing
podcasts are the reason we are attracting more people to the
site.

5. What content are you going to produce?

6. Our content will be displayed in different styles; from written
stories, short Vice styled vid-docu’s and even audio podcasts
which will all range from different discussions from various
people we get into contact with.
An idea we will be hoping to enforce is to create a running
podcast for each time we interview someone, so this way we can
publish content consistently.

7. As mentioned previously we have looked at two websites which
are based on Rwandan people and with one actually dedicating
a page to the 20th anniversary with two short videos.
I easily believe we can surpass their website with our creative
elements i.e. use of Thinglink, Story Maps, a more advanced
video and photography style. Which is what they lack on both
sites.
Our USP will be that we are going to be a heavy multimedia
website for this type of idea which from our research on the
other two websites has not been touched on at all.

8. http://jamesp709.wix.com/rwanda

9. These are the main software applications I have looked at and
discussed to be used for the website;
• Creativist
• Wix
• Thinglink
• Tiki-Toki

10. As the web editor I have to ensure that my design skills for this
website improve as we go along so I can ensure the website differs
from the two which we are modelling off .
This is the list I have come up with;
oHTML
oIn depth looks into various blogging software
oExtensive plugin use
oCross platform optimisation

11. We have several methods to use to help us gain substantial
traffic as we deliver content each time.
The use of cross platform promotion e.g. Tumblr, Twitter or
Facebook.
Sending the site to Rwandan organisations we have contacted
as well as humanitarian organisations
What we would like to avoid doing is the inappropriate use of
“You’ll never guess what...” sort of promotion on social media.
It is a serious and sensitive topic which we want readers to take
in properly.

12. We have already been in contact with the Rwandan Youth
Information Community Organisation (RYICO), who have said they
they are very keen to help us with our project, especially with getting
into contact with individuals.
Another organisation we have contacted but haven’t received a
response yet is Rwandans in UK.

13. -Genocide
-Angle
-Charities and organisations
-Website and content
-Software and programs

14. We would be targeting families who are currently settled in the UK –
primarily London - escaping the genocide, who would be willing to talk
about their experiences.
Also members of the organisation we contacted (RYICO and
RwandasUK) who would be able to get us into contact with younger
members of the families.
These would be our type of questions to ask them when being
interviewed
• When did you leave Rwanda to come to the UK?
 What did you have to sacrifice and leave behind?
 How has your life changed since living here?
 Did you or your family have any traumatic experiences before
you left?
 How have you adjusted to your new life?

15. http://www.youtube.com/watch?v=oRP74BwOJl8#t=532
We would like to create and edit a video sitting down with one of the
interviewees going through their family photographs and having them
show us things they have brought back from Rwanda, easing our way
into their story from the very start to the very end.
The screenshot shown is an example of a video interview we looked at
to give us a sense of direction with how to interview our interviewees.
We understand that some of the people we interview may not want their

17. One platform we thought we would like to work on is the
transformation from the web to mobile optimisation. Which
can be difficult for this kind of project, as it is focused more for
tablets and PC/Laptop devices.

18. -We don’t think a Twitter page would be appropriate for our
kind of project, however we could use our personal accounts to
gain traffic.
-A Facebook page would be more appropriate. We could
regularly post our own footage and text as well as share some of
the information provided by the RYICO.
-Tumblr page.