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2. Br And Str AtegieS < :: >
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identit y PACk AgeS C R E A T I V E . . .W I T H A T W I S T
e-Com
dimenSionAl In today’s marketplace, having a strong brand identity and a cohesive
collateral program can have a profound effect on your bottom line. Maximizing
Client CAmPAignS
this equity can position you for better performance and increased recognition.
: . BBl Fleet
: . Beat-Play
: . Alcoa if you are seeking a marketing and communications partner who understands the foundation
: . 3 rivers Venture Fair of a solid creative platform, group 2 design should be in your future plans. Having provided
: . noVA Chemicals solutions to our broad client base for 20+ years, our approach has stood the test of time
: . Premiere Pointe with positive results. Below are areas of expertise for consideration:
: . north Way > Brand development
: . Corporate
> identity and nomenclature Systems
Compensation Partners
: . Heinz > Strategic Communications Planning
: . Solenture > Print Collateral Creative
> electronic & interactive marketing mediums
> Signage/Wayfinding Programs
> Advertising Strategies
> Full turnkey Account management
this presentation features samples for each of our five creative disciplines and includes
a series of client campaigns that confirm our dedication to a consistent and collaborative
marketing effort across all facets of a specific client relationship. Complimenting our
design talents is an extremely well organized workflow process utilizing web-based
Group 2 Design, Inc. project management systems for maximum efficiencies and participant interaction.
4723 Butler Street
Pittsburgh, PA 15201
NEED A TWIST?
p: 412.605.0834
f: 412.605.0835 Call us at 412.605.0834 or visit our web site at www.group2.com
info@group2.com
www.group2.com

3. Br And Str AtegieS
Br And Str AtegieS < :: >
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identit y PACk AgeS
e-Com
dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com
www.group2.com

4. Print Coll Ater Al
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identit y PACk AgeS
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dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
noVA Chemicals Senator John Heinz Pittsburgh Alcoa
: . north Way regional History Center
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
ALINER 2008 CATALOG
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834 Vector Security Columbia northwest Brian krummel
f: 412.605.0835
info@group2.com
www.group2.com

5. identit y PACk AgeS
Br And Str AtegieS < :: >
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identit y PACk AgeS
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dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate Clearpoint Advisors, llC Atlas elementary Academy Pittsburgh Venture Capital
Compensation Partners Association
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835 Core Strategies llC Pittsburgh equity Partners young real estate Professionals
info@group2.com
www.group2.com

6. e-Com
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identit y PACk AgeS
http://www.group2.com http://www.group2.com http://www.group2.com
e-Com
dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way Alli gillis kU resources, inc. Jacobson golf Course design, inc.
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
http://www.group2.com http://www.group2.com http://www.group2.com
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834 Vector Security mckinney Properties local Wellness
f: 412.605.0835
info@group2.com
www.group2.com

7. dimenSionAl
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dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way lawrenceville Corporation Alcoa HHm insurors
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834 noVA Chemicals Alli gillis kindred Spirits Consignment Boutique
f: 412.605.0835
info@group2.com
www.group2.com

8. BBl Fleet
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identit y PACk AgeS
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dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
http://www.group2.com
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: re-branding of a corporate fleet leasing company, currently ranked #10 nationally. Along with the new identity, g2d has
www.group2.com developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic).

9. B e At- P l Ay
Br And Str AtegieS < :: >
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identit y PACk AgeS
e-Com
dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: g2d created this non-conventional identity for a music company entering the highly-competitive industry.
www.group2.com the marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.

10. AlCoA
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identit y PACk AgeS
e-Com
dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: Working with Alcoa’s Human resources group, g2d developed a complete marketing
www.group2.com and print collateral program to communicate the benefits choices available for both active and retiree audiences.

11. 3 riVerS VentUre FAir
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dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa http://www.group2.com
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: g2d developed an updated brand strategy promoting an annual gathering of venture capital groups
www.group2.com and new business entrepreneurs looking for funding partners to jumpstart their companies. this event is held at PnC Park in Pittsburgh.

12. noVA CHemiC Al S
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dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: After designing a new brand identity for noVA’s benefits group – promoting the intricate balance of home and work life –
www.group2.com g2d has executed an arsenal of marketing initiatives to continually keep employees updated with their compensation packages.

13. Premiere Pointe
Br And Str AtegieS < :: >
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identit y PACk AgeS
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dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
http://www.group2.com
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: g2d created a compelling brand identity and complete design platform for this executive-level real estate
www.group2.com management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.

14. n o r t H WAy
Br And Str AtegieS
http://www.group2.com
< :: >
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identit y PACk AgeS
e-Com
dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: A complete re-branding, communications planning and marketing strategy project for this large 4,000-member church.
www.group2.com g2d executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.

15. CorPor Ate ComPenSAtion PArtnerS
Br And Str AtegieS < :: >
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identit y PACk AgeS
e-Com http://www.group2.com
dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: to align with a re-branding process, which includes an arsenal of various print and electronic mediums for prospecting
www.group2.com new business and interacting with current clients, g2d also assisted in the research and messaging platform development.

16. HeinZ
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dimenSionAl
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: in order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives
www.group2.com to produce this 148-page cookbook. g2d designed this hardbound book and art directed a portion of the photography.

17. SolentUre
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dimenSionAl
http://www.group2.com
Client CAmPAignS
: . BBl Fleet
: . Beat-Play
: . Alcoa
: . 3 rivers Venture Fair
: . noVA Chemicals
: . Premiere Pointe
: . north Way
: . Corporate
Compensation Partners
: . Heinz
: . Solenture
Group 2 Design, Inc.
4723 Butler Street
Pittsburgh, PA 15201
p: 412.605.0834
f: 412.605.0835
info@group2.com SerViCeS ProVided: g2d developed the new company name, spear-headed qualitative research, public relations strategies, the identity system
www.group2.com and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.

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