A brief identification of the growth of Radio industry in early 1990's in India. Analysis of the transitions and landmark history about Radio.

3. HISTORY

4. RADIO

8. DISCOVERED

9. WIRELESS
TELEGRAPHY

10. WIRELESS TELEGRAPHY
RADIO
BROADCASTING

12. ATTRACTION
REPULSION

13. GROWTH

14. TELE-
COMMUNICATION

15. MASS CULTURE

16. REASONS FOR
RADIO TO GROW
MORE..

20. AMATEURS

21. EARLY INDIAN
BROADCASTING -
RADIO

22. EXPERIMENT
AL BASIS
In 1921

25. AMATEUR
In 1927 RADIO
CLUBS

26. BOMBAY
LAHORE
CULCUT
MADRAS
TA

28. LIQUIDATION

30. Indian State Broadcasting
Service (ISBS)
By Fielden first
Controller Indian
Broadcasting in 1936
for AIR.

32. Majorly Controlled by
Department of Communications
until independence.
Launched in 1936
as a autonomous
venture under
Prasar Bharati

33. Akashvani

35. STATE
RUN

36. VIVIDH BHARATI – GENRES
OF PROGRAMME

37. DIFFERENT LANGUAGES
DIFFERENT REGIONS
VIVIDH BHARATI SEVA
MULTI INDIAN
SERVICES

38. AIR NETWORKS – INDIA
143
223 BROADCASTING MEDIUM
CENTRES FREQUENCY
54
161 FM HIGH
TRANSMITTERS FREQUENCY
Total of 91.42% serving
99.13% of the population

39. AIR’s HOME SERVICES

40. CONTENTS
REACH 3-TIER
SYSTEM

41. WAR YEARS

42. NECESSAITED

43. EVENTS DURING WORLD
WAR II
• First News broadcast was in 1936.
• 27 bulletins were broadcast each day
effectively.
• The External Services acted as a
Monitoring Service, were this set up
was a part of the Millitary Intelligence
Wing.

44. • AIR was transferred to the Department
of Information and Broadcasting in
1946.
• It remained with that Dept/Ministry
• Until September 1997 when Prasar
Bharti an autonomous statutory was
consituted under the Prasar Bharati Act
1990.

46. IMPERIALISM

47. • ONLY ALTERNATIVE IS TO ESTABLISH A
UNDERGROUND RADIO USING A
DISMANTLED TRANSMITTER.
• A GROUP OF YOUNG LIVED FREEDOM
FIGHTERS LAUNCHED THIS SHORT LIVED
• “CONGRESS RADIO” ON SEPTEMBER 3rd
1942 in 41.78 FREQUENCY
• FROM SOMEWHERE IN INDIA.

49. AIR AFTER INDEPENDENCE

50. TRULY A NATIONAL
NETWORK
 ONLY WITH STATIONS @ DELHI,
BOMBAY, CALCUTTA, MADRAS,
LUCKNOW AND THIRUCHIRAPALLI

51. CAPABLE OF BUILDING 18
TRANSMITTERS
RECIEVER SET INCREASED TO
2,50,000 IN 325 MILLION.
AIR CAME UP WITH PILOT
STATIONS WITH LOW POWER
“TRANSMITTERS”.

52. • REGIONALWISE AND LINGUISTICS
AREAS.
• 25 STATIONS HOOKED UP WITH
HIGH SALES IN CITIES AND
TOWNS.
• “VIVIDH BHARATI” INCREASED THE
INTEREST AND POPULARITY OF
RADIO AS A MASS

53.  COMMERCIALS IN “VIVIDH BHARATI.
 YUVVANI OR VOICE OF YOUTH WENT
ON AIR
 SUITED OTHER INDIAN LANGUAGES.