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Receptiveness to Healthy Eating Messages of Low-Income Families Experiencing Food Crisis or at Risk for Food Insecurity,[object Object],Paul McConaughy, M.A.,[object Object],Michigan Nutrition Network, Michigan Fitness Foundation,[object Object],2011 National Conference on ,[object Object],Health Communication, Marketing, and Media,[object Object],August 9, 2011,[object Object]
Session Objectives,[object Object],Describe the campaignGrow Your Kids With Fruits and Veggies,[object Object],Explain what was learned each year, with special attention to the 2010 Paper Plate Project,[object Object]
2007 Pilot Campaign Question:Can A Campaign Be Successful Without Mass Media?,[object Object],Are there places where the audience can be reached directly?,[object Object],How will the message be delivered directly?,[object Object],When you think “promotion” you don’t have to think mass media.,[object Object]
2007 Pilot Campaign,[object Object],Literature Review,[object Object],Formative focus groups,[object Object],Develop plan/produce materials,[object Object],Pilot plan – test materials,[object Object],Post pilot focus groups,[object Object],Post pilot survey of providers,[object Object]
2007 Campaign Lessons Learned,[object Object],Going directly to the target audience is not a problem. ,[object Object],Key material revisions,[object Object],Posters,[object Object],Recipe Cards,[object Object],[object Object],Tools for educators didn’t get used.,[object Object],Taste Testing is very desirable.,[object Object]
2008Planning & Material Revision,[object Object]
2009,[object Object],Campaign Question,[object Object],Are campaign processes effective?,[object Object]
2009 Summer Campaign ,[object Object],Educators presented materials and taste testing at summer program venues. ,[object Object],Educators were engaged by providing funding for supplies for taste testing and mileage to and from events.,[object Object],Evaluation was done by Michigan State University Health & Risk Communication Center.1,[object Object],1Grow Your Kids Program Evaluation Report. 2009. Kami J. Silk, Samantha Nazione, & Kristin Pace,[object Object]
2009 Recommendations,[object Object],Training should be provided to educators to provide more fidelity of information distribution,[object Object],More incentives for kids to make learning more of a family activity,[object Object],Physical activity messages need to be more memorable,[object Object],Campaign should be modified for implementation with targeted cultures,[object Object]
2010 Food Bank Campaign Questions,[object Object],Will the materials stand alone?,[object Object],Can a food portion plate make an impression on a target audience during a time of food crisis?,[object Object],Will a mail back survey be successful under campaign conditions?,[object Object]
WMU HSIRB Project 10-09-22,[object Object],2010 Plan,[object Object],[object Object]
Price:  	 Time to go through bag,  effort to complete and mail survey
Place:	 Food banks and other sites serving SNAP recipients
Promotion:	60,000 shopping bags with kitchen items for fruit/vegetable 			preparation, recipes to prepare fruits/vegetables, tips/activities 		to motivate children to eat fruits/vegetables,jump rope)10,000 shopping bags ALSO included paper plates		 illustrated with food groupsand healthy portions                                     ,[object Object]
WMU HSIRB Project 10-09-22,[object Object]
Evaluation: Postage-Paid Survey Card,[object Object],WMU HSIRB Project 10-09-22,[object Object]
Survey Respondents (n=1801),[object Object],n=1370,[object Object]
2010 Campaign Questions & Findings ,[object Object],Use items in bag?,[object Object],Will items help you eat more fruit/veggies?,[object Object],Eating more fruit/veggies w/wo plates?,[object Object],Easy to get to place selling fruit/veggies?,[object Object],Fruit/veggies are affordable?,[object Object]
Do you expect to use items in the bag?,[object Object]
Will GYK items help family eat more fruits and vegetables?,[object Object],n=1370,[object Object]
Will items help family eat more fruits/vegetables? (with/without paper plates),[object Object],n=350,[object Object]
Is it easy to get to a place that sells fruits and vegetables?,[object Object]
Are fruits and vegetables affordable?,[object Object]

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2011 hcmm-conference (2)-1

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